General Manager – Member Programs

Company:Driven Brands

The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners.  Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.

JOB DESCRIPTION:

The General Manager, Member Programs (GM) serves as the business owner for ATI’s portfolio of member-facing programs, including coaching, training, peer groups, MSO programs, member onboarding and advisory services. The GM is accountable for the portfolio’s financial performance, strategic direction, member outcomes, and continuous improvement. The GM will establish portfolio priorities, financial commitments, performance expectations and investment recommendations, and will lead ATI’s member advisory and escalation efforts. This role partners with leaders of Coaching and Training, Peer Groups and MSO Programs to create and deliver a coordinated ownership for improved member experience.

Areas of Responsibility 

• Lead ATI’s member-program portfolio as one coordinated business, with clear strategy, financial targets, member outcomes and an integrated roadmap for program evolution. 

• Build and manage a program performance framework that tracks financial results, utilization, member engagement, satisfaction, retention influence, delivery quality, and investment opportunities. 

• Develop annual and quarterly plans for member programs, including goals, budgets, priorities, innovation roadmap, talent needs, and expected business outcomes. 

• Establish portfolio scorecards and monthly business reviews; driving accountability for plans, results and improvement actions Identify gaps, overlap and disconnected member experiences across programs and work with functional leaders to resolve them. 

• Own ATI's enterprise-wide member escalation and resolution process, ensuring member concerns are addressed quickly, root causes are resolved permanently, and insights are translated into operational, program, and service improvements. 

• Partner with Finance to establish meaningful program-level reporting and decision support frameworks. 

• Partner with Technology to identify systems and tools that improve measurement, delivery, personalization, and scalability. 

• Partner with Marketing and Sales to ensure programs are differentiated, clearly positioned and connected to ATI’s growth and retention strategy. 

• Lead strategic reviews of existing offerings and recommend changes that improve member value, competitive differentiation, efficiency, and profitability. 

• Serve as a senior leader who helps ATI become a stronger, more competitive company by improving the quality, relevance, measurement, and financial performance of its member offerings. 

Success Measures 

• Clear ownership, governance, decision-making processes and financial accountability across ATI’s member program portfolio. 

• Improved program profitability, resource allocation, utilization, and investment discipline. 

• Improved member outcomes, engagement, satisfaction, retention, and program quality. 

• A high-performing operating model that creates alignment, accountability, and measurable results across all member program functions. 

• A defined innovation roadmap that helps ATI refine current offerings, test new concepts, and build a stronger competitive position. 

Candidate Profile 

• 20+ years of progressive experience leading business units, member programs, customer success or professional service teams in franchise, automotive, or multi-location service organizations, with strong operational, financial, and team leadership responsibility. 

• Proven ability to drive results through both direct leadership and matrixed influence, leveraging executive presence, relationship building, negotiation, and organizational alignment to achieve strategic priorities, financial commitments, and enterprise-wide performance outcomes. 

• Proven success scaling cross-functional, multi-program organizations through strong leadership development, organizational accountability, change management, and effective partnership across the enterprise, with clear ownership of financial and performance outcomes. 

• Strong financial acumen, including budgeting, forecasting, program economics, investment prioritization, performance reporting, and business case development. 

• Demonstrated success building products and programs by leveraging innovation, technology, performance insights, and customer success strategies to enhance member experiences, communities, and professional development offerings. 

• Executive-level communication skills with the ability to simplify complex business, financial, and program performance information into clear recommendations. 

• Deep understanding of the small business and owner-operator mindset, with demonstrated success helping business owners improve performance through practical leadership, meaningful relationships, real-world business solutions and hands-on delivery.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

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Position Location:

North Carolina

Compensation Range:

$178,600.00 - $319,000.00

Compensation Frequency:

Annual

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.