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Merck

Makes medicines, vaccines and animal treatments

Associate Director - Marketing Communications/Channels

Brand & Creative MarketingPosted on Nov 11
Part-timeNorth Wales, PA, USA

About the Job

Requirements

  • A bachelor's degree is required.
  • At least 5 years of pharmaceutical or biopharmaceutical experience in marketing, marketing communications, digital marketing, or marketing support is required.
  • Demonstrated ability to execute a brand or customer marketing strategy is required.
  • Experience and success in cross-functional leadership and teamwork are required.
  • Strong scenario planning, problem-solving, and project management skills are required.
  • Ability to work in a fast-paced, quickly changing environment is required.
  • Ability to influence without direct authority is required.
  • Strong communication, presentation, and negotiation skills are required.
  • Experience with end-to-end commercial, regulatory, and legal compliance policies, review, and delivery processes is required.
  • Agency and vendor management skills are required.
  • An agile/growth mindset is required.
  • Required skills include branding campaigns, content creation, content development, content management, content marketing, cross-functional teamwork, customer marketing, digital marketing, marketing, marketing communications planning, pharmaceutical marketing, and teamwork.

Responsibilities

  • Lead core content creative execution, from briefing creation in Workfront through content development and management, tools and technology enhancements, Medical Legal Review (PRT), and compliant content accessibility and storage in the digital asset management system.
  • Adopt and implement technology advances to improve content-creation efficiency.
  • Co-manage day-to-day agency relationships for core content creation, including timelines, consolidated direction, and scope support.
  • Consult on development of branding and campaign implementation guidance to ensure brand consistency, standardization, and scalability.
  • Collaborate to ensure Early Launch Markets and HHI have access to globally developed core strategic content, tools, and technology for seamless reuse, and execute governance plans.
  • Identify and create content supporting Global Congress efforts throughout the launch lifecycle, and share recommendations with GHQ marketing stakeholders.
  • Identify and create medical education core/key content supporting brand efforts throughout the launch lifecycle.
  • Manage the content lifecycle during launch and post-launch, including global content renewals, updates, and retirement.
  • Model the Content Accelerator vision through rapid adoption of artificial intelligence enhancements.
  • Consult with Global Brand and Content Accelerator teams, providing input, guidance, updates, and validation on operating model principles and structure.

About the Company

Merck

Makes medicines, vaccines and animal treatments

Merck develops prescription medicines, vaccines and veterinary treatments for patients, health systems and animal owners worldwide. Its vaccine portfolio includes Gardasil 9, which helps prevent cancers and other diseases caused by several types of human papillomavirus. The company takes potential treatments through laboratory research and clinical trials, then manufactures and sells approved products to drug distributors, hospitals, physicians and governments. Its animal health division sells medicines and vaccines to veterinarians, farmers and pet owners, while selected drug partnerships also earn shared profits or royalties. Founded in 1891, Merck is headquartered in Rahway, New Jersey.

Company size
10,001+
Company stage
IPO
Headquarters
Rahway, NJ
Founded
1891

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