Simplify Logo

Full-Time

Developer – Branding & Packaging

Posted on 6/27/2024

Alo Yoga

Alo Yoga

1,001-5,000 employees

Sells high-quality yoga wear and accessories

Healthcare
Consumer Goods

Compensation Overview

$80k - $100kAnnually

+ Performance Bonuses + Long Term Incentives

Senior

Montebello, CA, USA

Category
Product & UX/UI Design
UI/UX & Design
Required Skills
CAD
Communications
AutoCAD
Adobe Illustrator
Requirements
  • 5 years of experience in packaging development, project management, global supply chain and/or procurement
  • Experience managing packaging development in retail fashion, consumer goods, and personal care categories
  • Proven expertise with product packaging negotiation, vendor relationship management, and knowledge of industry suppliers and providers
  • Advanced organizational skills including attention to detail, prioritization, strategic thinking, and problem solving
  • Self-motivated, results-oriented, and proactive with ability to work in a fast-paced, ever-changing work environment and build out advanced project timelines
  • Experience collaborating and working cross-functionally across multiple facets of the business
  • Experience and knowledge providing effective packaging solutions across a range of packaging deliverables
  • Strong understanding of brand packaging standards and technical requirements
  • Experience with market research and packaging trends
  • Knowledge of global consumer packaging health and safety regulations
  • Proficient in Adobe Illustrator
  • Proficient with 3D design software including CAD or AutoCAD
  • Excellent written and verbal communication skills
  • Experience with PLM is a plus
Responsibilities
  • Ideate, source, price out, and build timelines for packaging initiatives and development process, collecting all elements required for proper creative execution
  • Negotiate competitive pricing and agreements with external vendors
  • Influence and drive collaboration between cross-functional stakeholders to identify opportunities for innovation, cost savings, sustainability, and ensure optimization for design, materials, and processes, while staying on top of market trends and industry evolution
  • Partner with the design and marketing teams to discuss packaging specifications and confirm budget parameters
  • Create and communicate packaging requests to creative team with all necessary project details to ensure successful execution of packaging designs
  • Run point on end-to-end packaging process as well as vetting all details regarding compliance and regulations and tracking project timelines
  • Manage sampling development and reviews, final production and fulfillment/delivery process with vendors, factories and warehouses. Identify and communicate risks regarding supply chain and proactively identify and resolve gaps pertaining to sourcing and production
  • Identify suitable packaging materials and conduct feasibility studies
  • Collaborate as needed with graphic designers and copywriters to finalize all creative packaging elements, working together to uphold brand standards and consistency
  • Partner with Creative Services team to review and present final designs to all stakeholders for approval

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring products often worn by celebrities, promoting a lifestyle that integrates yoga into everyday life. Their goal is to enhance customer satisfaction and loyalty through diverse product offerings and a fresh market strategy.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

29%

1 year growth

29%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • Alo Yoga's frequent new arrivals and high-profile collaborations keep the brand fresh and relevant, driving continuous customer interest.
  • The partnership with Reshop for instant refunds enhances customer satisfaction and encourages repeat purchases.
  • Expanding physical presence in key international markets like the UK, Israel, and UAE indicates strong growth potential and brand recognition.

What critics are saying

  • The highly competitive athleisure market requires Alo Yoga to continuously innovate to maintain its edge.
  • Dependence on celebrity endorsements could backfire if associated celebrities face public backlash.

What makes Alo Yoga unique

  • Alo Yoga's direct-to-consumer model allows for greater control over brand experience and pricing, unlike competitors who rely on traditional retail channels.
  • Celebrity endorsements from figures like Kendall and Kylie Jenner significantly boost Alo Yoga's brand appeal and marketability.
  • The company's emphasis on integrating yoga into everyday life broadens its customer base beyond just fitness enthusiasts.
INACTIVE