Full-Time

VP Marketing

Bark Air

Confirmed live in the last 24 hours

BARK

BARK

501-1,000 employees

Subscription service for dog toys and treats

Consumer Goods

Compensation Overview

$250k - $300kAnnually

+ Equity

Expert

New York, NY, USA

Position is on-site at our office in NYC.

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Requirements
  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA strongly preferred.
  • Minimum 15 years of marketing experience with 10+ years in leadership roles.
  • Must have proven expertise in hospitality, travel, DTC, growth marketing, brand strategy, customer acquisition, retention and CRM.
  • Strong understanding of customer experience, campaign development, media planning, and marketing analytics.
  • Experience driving community engagement through sports, lifestyle, or experiential marketing.
  • Creative thinker with a passion for dogs and an ability to inspire teams.
  • Excellent organizational, analytical, and communication skills.
  • Experience using AI tools is highly valued and openness to learning is a requirement.
Responsibilities
  • Define and champion BARK Air’s brand strategy, ensuring alignment with the company’s vision and values.
  • Oversee brand storytelling across all channels, from social media to experiential marketing.
  • Monitor brand health and equity, making data-driven adjustments to grow recognition and value.
  • In short-order, establish BARK Air as the preeminent global dog travel and hospitality brand.
  • Develop and implement a marketing strategy with clear KPIs to drive customer acquisition, retention, and loyalty.
  • Build and oversee a comprehensive marketing calendar, aligning initiatives with sales and business objectives.
  • Lead the creation of disruptive, best-in-class campaigns that elevate the brand and foster community engagement.
  • Create customer feedback loops that continuously enhance operations and service of the business.
  • Direct integrated media planning and execution, ensuring optimal allocation of media spend.
  • Develop strategic partnerships with travel partners, like hotels, other airlines, hospitality brands, media vendors, influencers, and creators to enhance BARK Air’s brand relevance and reach.
  • Oversee media mix modeling, campaign performance analysis, and continuous optimization.
  • Spearhead initiatives in social strategy, leveraging creators, influencers, and platform-driven ideas to drive engagement.
  • Cultivate partnerships with brands, organizations, and events to create buzzworthy collaborations, and experiences.
  • Champion innovation across retail, social, and digital storytelling.
  • Establish BARK Air as a ‘must-have’ partner within the travel & hospitality industry.
  • Grow and inspire a high-performing marketing team, fostering a customer-first culture rooted in insights and data.
  • Collaborate cross-functionally with product, finance, operations, and creative teams to ensure strategic alignment and seamless execution.
  • Act as a thought leader, driving new ideas and solutions to maintain BARK Air’s competitive edge.

BARK enhances the lives of dogs and their owners by providing a range of pet toys and treats. Their main product, BarkBox, is a monthly subscription service that delivers themed boxes filled with toys, treats, and chews tailored to dogs' playstyles and dietary needs. For dogs that need more durable options, they offer the Super Chewer box, which includes tougher toys and longer-lasting treats. BARK's subscription model ensures a steady revenue stream and fosters customer loyalty, as customers receive a curated selection of products each month. Additionally, BARK sells individual items through their online store, BARK Shop, which features food, dental products, and various toys. What sets BARK apart from competitors is their unique blend of humor and creativity in product design, making their offerings more engaging for both dogs and their owners. The company's goal is to create joyful experiences that strengthen the bond between pets and their owners.

Company Stage

Seed

Total Funding

$491.7M

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • BARK's partnership with Shopify enhances e-commerce capabilities and operational efficiencies.
  • Pet humanization trend boosts demand for BARK's premium, engaging pet products.
  • BARK's nationwide PetSmart distribution expands reach for their cereal-inspired treats.

What critics are saying

  • BARK Air's steep pricing may deter potential customers from using the service.
  • Integration challenges with Shopify could disrupt BARK's service and customer experience.
  • BARK's novelty products may not appeal to all customer segments, limiting market reach.

What makes BARK unique

  • BARK offers unique themed subscription boxes tailored to dogs' playstyles and dietary needs.
  • BARK Air provides innovative pet-friendly travel services, enhancing the pet travel market.
  • BARK's creative product designs, like 4/20-inspired toys, set them apart in the pet industry.

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