Full-Time

Group Account Director

Ethnicity Matters

Ethnicity Matters

51-200 employees

Multicultural marketing insights, strategy, execution

No salary listed

Toronto, ON, Canada

In Person

Category
Business & Strategy (1)

Get referred to Ethnicity Matters

See people who can refer or advise you

Requirements
  • 10–15 years of experience working in an agency environment with experience in both traditional (TV/radio/OOH) and digital
  • Senior level enough to not just lead, but grow the business organically
  • Ability to build trusting and respectful relationships with clients and internal teams
  • High level of understanding regarding insights and strategy
  • Experience managing teams of 5+ individuals
  • Ability to manage long-term, multi-million-dollar engagements with numerous stakeholders and projects
  • Comfortable interacting with clients at various levels and industry backgrounds, from C-Suite to administrative support staff
  • Strong ability to manage and set client expectations
Responsibilities
  • Provide strong leadership and counsel to clients to help them identify issues and opportunities
  • Lead integration across the entire integrated grid; drive cohesion and connection
  • Together with EM’s executive team, hold the highest standards for the EM product
  • Contribute to the vision, direction, and culture of EM via participation in the leadership team
  • Be seen by the client as a trusted partner truly vested in their success
  • Maintain a deep and thorough understanding of the client’s business and category
  • Build strong, trustful relationships with senior clients and work to establish wide client relationships across all EM team members
  • Model and build strong, collaborative, and open relationships with EM team members
  • Lead in the accurate identification of the problem to be solved and appropriate options
  • Ability to think on your feet
  • In partnership with creative and strategy leads, ensure the creative product is delivered against EM’s creative vision and standards
  • Responsible for educating and fostering a desire for creative excellence from the client
  • Responsible for building a desire to produce excellent creative product within the account team
  • Possess persuasive and commanding presentation skills
  • Adapt communications to different team member levels to ensure understanding
  • Ensure all team members (including leadership) are up to date on business as required
  • Revenue, financial targets, and organic growth
  • Account staffing, fit, and workload management
  • Attention to detail and high QC standards
  • Leadership of the day-to-day execution
  • Responsible for the growth and development of all members of their account team
  • Expected to establish strong, trustful relationships with team members to foster team collaboration and positive attitude
  • Demonstrate a positive and helpful attitude
  • Maintain a collaborative attitude with other Group Account Directors
Desired Qualifications
  • Thrive in an entrepreneurial environment and be known as forward-thinking and solutions-oriented
  • Have integrated advertising agency experience managing multiple portfolios of clients’ businesses
  • Have a passion and genuine interest in multicultural marketing
  • Be strategically minded with a strong ability to troubleshoot with clients and team members
  • Instill confidence from all team members and clients that you can solve a business problem
  • Demonstrate a driver personality and be highly organized
  • Show the ability to lead a team, lead the client, and not just manage them
  • Anticipate a client’s needs, not waiting for them to ask the question
  • Possess persuasive and commanding presentation skills

Ethnicity Matters is a multicultural marketing firm that helps brands grow by reaching and engaging ethnic communities. It operates through four divisions that provide an end-to-end service: Multicultural Education & Training, Research & Insights, Strategy & Business Planning, and Creative & Execution. The product works by combining education and training with research-driven insights, strategic planning, and integrated creative implementation to execute campaigns that connect with diverse communities. It differentiates itself from typical agencies by offering a complete, divisioned approach focused specifically on ethnic markets, not just advertising, and by delivering both strategic guidance and hands-on execution. The company’s goal is to drive new growth and sales for clients by effectively engaging ethnic audiences.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

2013

Get referred to Ethnicity Matters

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Campaign Canada shortlisted Ethnicity Matters in April 2025, validating market credibility.
  • Its proprietary research tools and ethnic panels deepen client lock-in and premium pricing.
  • The 2026 Ethnicity Awards ecosystem keeps diversity-focused demand visible across employers and brands.

What critics are saying

  • Strategy reported no obvious 2026 client wins, signaling weak public momentum.
  • DEI backlash can squeeze multicultural budgets at agencies like Ethnicity Matters through 2025-2026.
  • If one or two major clients leave, its specialized model loses scale quickly.

What makes Ethnicity Matters unique

  • Founded in 2013, Toronto-based Ethnicity Matters sells end-to-end multicultural marketing execution.
  • Its services span research, strategy, creative, media buying, and in-language digital programs.
  • It claims 97% visible minorities and 75% foreign-born staff, strengthening authenticity.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Hybrid Work Options

Remote Work Options

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Parental Leave

Paid Vacation

Paid Holidays

Paid Sick Leave

Unlimited Paid Time Off

Stock Options

Company Equity

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Phone/Internet Stipend

Home Office Stipend

Relocation Assistance

Employee Referral Bonus

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Meal Benefits

Gym Membership

Commuter Benefits

Employee Discounts

Company Social Events