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MILE MARKER

End-to-end media agency for growth

Senior Director of Social & Retail Media - Biddable

Performance & Paid MarketingUpdated on Nov 14
Full-timeNew York, NY, USA$160k - $170k /yr

About the Job

Requirements

  • At least 10 years of digital performance marketing experience, including at least 6 years in an agency setting managing paid social and retail media practices.
  • Experience overseeing large-scale portfolio operations and supervising execution quality across 50 or more active client accounts.
  • At least 5 years of direct people management experience, including coaching and developing teams and keeping cross-functional teams on track against operational deadlines.
  • Demonstrated success designing and establishing practice capabilities, service offerings and operational frameworks for social and commerce media beyond standard account management.
  • Proven ability to drive organic growth by scaling budgets, expanding channel footprints and broadening scope across active client accounts.
  • Active involvement in new business pitch development, crafting channel strategies and leading capability presentations.
  • Expert hands-on command of social platforms, including Meta Ads Manager, TikTok Ads Manager, Pinterest Ads, Snap Ads and LinkedIn Campaign Manager.
  • Expert hands-on command of retail media platforms, including Amazon Ads, Sponsored Ads, Amazon DSP, Walmart Connect, Roundel, Instacart Ads and other emerging retail media networks.
  • Deep fluency in ad technology and signal infrastructure, including Conversions APIs, Google Tag Manager, catalog and product feed management, platform attribution models and clean rooms such as Amazon Marketing Cloud.
  • Proven experience testing and deploying platform AI and machine-learning features, including Advantage+, Smart+, Performance+ and generative ad tools, to drive efficiency and performance improvements.
  • Working knowledge of retail commerce fundamentals, including digital shelf, product detail page health, inventory and buy box dynamics, and their impact on media performance.
  • Working knowledge of paid search and its interaction with retail media and marketplace performance.
  • Proven track record leading complex technical and strategic client onboardings and translating marketing and commerce objectives into scalable account structures, tagging protocols and governance taxonomies.
  • Strong strategic storytelling, including turning complex platform mechanics into business narratives for senior client stakeholders and executive reviews.
  • High-level adaptability and market fluency across signal loss, privacy regulation and retail media network growth.

Responsibilities

  • Lead the agency’s largest client, with an annual paid media budget exceeding $50 million across biddable channels, and set strategic direction for the team managing the account day to day.
  • Directly manage, develop and grow a team of 3–4, including hiring, performance management, coaching and career pathing.
  • Maintain operational oversight of more than 50 client accounts, tracking pacing hygiene, key performance indicators such as return on ad spend, incremental return on ad spend, total advertising cost of sales and customer acquisition cost, and quality assurance across social and retail media channels.
  • Diagnose underperforming accounts, operational bottlenecks and resourcing gaps, and provide targeted support or temporary execution capacity as needed.
  • Keep the team on track against weekly deliverables, campaign launches, retail calendar events and monthly pacing targets in coordination with Directors.
  • Share proven approaches and test learnings with other Biddable verticals.
  • Cultivate relationships with platform and retailer partners, including Amazon, Walmart, Target, Instacart, Meta and TikTok, to track product roadmaps and secure early client access.
  • Identify and evaluate organic growth opportunities across active accounts, including emerging retail media networks, quick-commerce networks, social storefronts and new advertising products, and develop pitch-ready recommendations.
  • Co-lead new business acquisition with the Vice President by developing social, retail and commerce media positioning, capability presentations, channel blueprints and technical onboarding plans.
  • Build the agency’s social and commerce media capabilities by establishing channel standards, audit frameworks and quality assurance protocols.
  • Develop repeatable offerings, such as retail media audits, last-mile launch frameworks and retail calendar planning guides, for pitches and client expansions.
  • Lead technical and operational onboarding frameworks for new client accounts, establishing platform and retailer access, pixel and Conversions API tracking, catalog and product feed setup, governance taxonomies and initial campaign structures.
  • Partner with Client Solutions during new-client handoffs to translate brand and commerce objectives into actionable social and retail media strategies while maintaining execution quality and margin standards.
  • Coordinate with client sales, trade marketing and eCommerce teams to align retail media investment with joint business plans, retailer negotiations and inventory availability.
  • Serve as the subject matter expert across social and retail media ecosystems, including algorithm behavior, automated bidding mechanics, signal loss solutions, audience architecture, sponsored product and on-site/off-site retail formats, and retailer demand-side platforms.
  • Lead the agency’s testing roadmap for emerging artificial intelligence capabilities, including Meta Advantage+, TikTok Smart+, Amazon Performance+, retailer generative creative tools, automated bid and budget rules, and custom AI workflows, to validate incremental impact and operational efficiency gains.
  • Track privacy regulation, advertising technology changes and platform updates, and turn them into recommendations for internal teams and clients.
  • Collaborate with the AI & Innovation and Analytics teams to automate day-to-day workflows and routine tasks, including retail media reporting using tools such as Pacvue, Skai or Amazon Marketing Cloud.
  • Collaborate with Client Solutions leads from plan development through optimization as a strategic business partner and subject matter expert.
  • Translate multi-channel and retailer datasets, including closed-loop sales, new-to-brand and share-of-shelf metrics, into actionable business insights for senior stakeholders.
  • Partner with the Vice President to lead strategic channel reviews, quarterly business reviews and critical technical presentations for key enterprise client accounts.

About the Company

MILE MARKER

End-to-end media agency for growth

Mile Marker is an omnichannel media agency that combines digital and tangible media to help growth-focused brands scale. It offers end-to-end services across the customer journey, from linear/CTV TV and paid search to social, programmatic, audio, print, direct mail, retail media, and affiliate marketing, using its Relay AI-powered tech stack for flexible planning and measurement. The firm differentiates itself with a transparent, high-EQ consulting approach, a focus on mid-market and private-equity-backed clients, and a strategy that unifies media, content, technology, and data (a capability expanded by acquiring LIFT). Its goal is to bridge brand and performance marketing to drive awareness, acquisition, and conversion, delivering measurable business outcomes rather than narrow KPIs.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
Not listed

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