Marketing Operations Analyst

Meet Benevity
Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

As a Marketing Operations Analyst, you’ll be a key player in fostering growth through strategic marketing initiatives. Your tasks will include designing and executing marketing processes, analyzing campaign effectiveness, and ensuring optimal system performance. You’ll leverage Marketo’s capabilities for campaign executions, dive deep into data to identify emerging trends, and provide insights that optimize strategies and drive growth. Collaborating cross-functionally, you’ll spearhead data-driven strategies, monitor performance, and ensure initiatives deliver impactful results. 

What you’ll do:

• Oversee crucial marketing systems (Marketo, Bizible, Salesforce) for lead generation, distribution, and reporting
• Execute and optimize marketing campaigns (emails, webinars, events, etc) aligned with industry standards
• Monitor the integration of marketing technology plateforms (Marekto, Salesforce, and others) to ensure seamless data flow
• Analyze data to derive insights for refining marketing strategies and campaigns. Create insightful metrics reports on marketing and sales activities, impact, and effectiveness
• Implement scalable processes that adhere to best practices in campaign and lead management. Assess new technologies and applications to enhance the marketing team’s performance
• Develop robust KPIs and scorecards to monitor marketing performance. Explore data for trends, identify KPIs, and conduct hypothesis testing
• Collaborate with diverse teams to develop and execute data-driven strategies. Present analysis and findings effectively to various audiences
• Manage daily marketing activities encompassing campaign management, data analysis, and project coordination
• Collaborate with the technology team to design applications that streamline marketing operations and amplify campaign distribution

What you’ll bring:

• 2-4 years of experience as a Marketing Operations Analyst or similar role
• Exceptional analytical and quantitative skills, especially in advanced Excel
• Hands-on experience with Marketing Automation platforms like Marketo and CRM tools such as Salesforce
• Excellent organizational and time management abilities with meticulous attention to detail
• Strong problem-solving and decision-making capabilities
• Experience in data analysis, reporting, and process improvement, especially within SaaS companies
• Ability to interpret data effectively and communicate findings clearly
• Strong data visualization and presentation skills in Tableau or similar Business Intelligence tools
• Excellent analytical, problem-solving, and organizational capabilities, with a focus on independent decision-making and project management
• Ability to manage details while maintaining a broad perspective and focusing on multiple objectives
• Commitment to fostering teamwork, cooperation, and conflict resolution to achieve organizational goals

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where we work

At Benevity, we have developed a Community First approach that we design our people’s experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.

Join a company where DEIB isn’t a buzzword
Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we’re committed to creating a culture of belonging with equal opportunities for everyone to shine. 

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [email protected].