Part-Time
Direct-to-consumer mattresses with GelFlex Grid
$22/hr
Rancho Cucamonga, CA, USA
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Purple Innovation designs comfort technology for sleep, centered on the GelFlex Grid made from Hyper-Elastic Polymer. The GelFlex Grid uses a grid of soft, supportive columns with over 1,400 air channels to dissipate heat and cradle pressure points like hips and shoulders. The company sells mattresses, pillows, and bedding accessories mostly through direct-to-consumer online channels, with growing wholesale and retail stores. Its goal is to improve sleep quality by combining science-backed materials with an omnichannel strategy to reach health-conscious consumers.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
null
Founded
2015
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Positive response to new products at Purple, but profits fall again. May 05, 2026 01:15 PM GMT+1 Utah, US - Revenues were down again in Q1 at Purple Innovation, falling 8.1% quarter-on-quarter to $95.7m. The decline, the company said, was largely driven by softness in e-commerce and lower wholesale revenue, although this was partially offset by growth in showroom sales. The latest edition of Urethanes Technology International is now available Staying current is easy with newsletters delivered straight to your inbox.
Purple taps former La-Z-Boy exec as CFO. The mattress company also reported a miss on Q1 revenue and decreased its full-year outlook due to an accounting adjustment. Published April 29, 2026 Dive brief: * Purple Innovation's CFO Todd Vogensen is exiting the company Friday, according to a Tuesday press release. The executive is leaving Purple "to pursue a opportunity closer to home, where he will support transaction readiness at a private company," CEO Rob DeMartini said in a statement. * Bob Lucian, former CFO of La-Z-Boy, has replaced Vogensen effective this past Monday. Prior to La-Z-Boy, Lucian served as CFO of Coty's North America Professional Beauty division. * Purple's Q1 net revenue missed expectations, dropping 8.1% year over year to $95.7 million, mostly driven by declines in e-commerce and wholesale revenue that was partly offset by growth in showrooms.The mattress brand's net loss worsened nearly 60%, ballooning to $30.5 million for the quarter. Dive insight: Purple's CFO transition is happening while the company battles declining sales and continues to evaluate strategic alternatives. "We've recruited a highly accomplished CFO with direct experience in our market dynamics to lead the company's next chapter," said Rob DeMartini, CEO of Purple Innovation. "Bob brings decades of financial and operational leadership across branded consumer businesses, including deep experience in retail and manufacturing, and a proven track record of driving operational discipline, strengthening financial performance and leading transformation. We are confident he will play a key role as we continue to execute our strategy and drive long-term value creation." Purple lowered its full-year outlook on Tuesday, now expecting fiscal year 2026 revenue in a range from $465 million to $485 million compared to the prior estimated range of $500 million to $520 million. That's due to an accounting adjustment the company made related to required net reporting of certain wholesale transactions, which also decreased the company's reported revenues. The brand's Q1 operating expenses declined 6.3% to $52 million, and DeMartini sounded upbeat on improved operating efficiency. "During the first quarter, we continued to build on the progress we made at the end of last year, with improving consistency across our business and solid performance in our showroom and wholesale channels," the CEO said in a statement. "While total sales were modestly down, e-commerce trends improved sequentially, and we are seeing early benefits from the more disciplined execution and the actions we've taken to strengthen the business."
Purple, a bedding and comfort retailer, will report earnings on Tuesday before market open. Analysts expect revenue to grow 8.4% year-on-year, reversing the 11.6% decline recorded in the same quarter last year. Last quarter, Purple reported revenues of $118.8 million, missing analyst expectations but delivering strong beats on EBITDA and earnings per share estimates. Analysts have largely reconfirmed their estimates over the past 30 days. The consumer discretionary home furnishings sector has underperformed recently, with share prices down 7.5% on average over the last month. Purple has bucked the trend, rising 6.5% during that period. The stock currently trades at $0.71, below the average analyst price target of $2.53.
Harry Engall has been promoted from Senior Account Director to Group Account Director at PR agency, PURPLE.
Purple chooses Brandgenuity to launch global wellness licensing effort.