Full-Time

VP – Client Development

New Business Development

Posted on 9/10/2024

Analytic Partners

Analytic Partners

201-500 employees

Provides marketing analytics and consulting services

Data & Analytics
Consulting
Consumer Goods

Senior, Expert

Remote in UK

Category
Business Development
Business & Strategy
Required Skills
Sales
Salesforce
Marketing
Data Analysis
Requirements
  • 15+ years of demonstrated ability to hit sales quotas with Enterprise-class customers selling marketing data/analytics/software solutions in the $250,000 - $5,000,000 range.
  • Understanding of the marketing ecosystem and a passion for technology
  • Experience using a value-based sales approach to clearly articulate competitive differentiators in a way that communicates ROI impact into
  • Knowledge of managing a complex sales cycle with multiple stakeholders, including procurement, CXO level contacts, senior-level marketing and analytics professionals at the local, regional and global levels within multinational organisations.
  • Comfortability in identifying a target account list, developing account plans and executing in a disciplined, consistent manner to map and engage all relevant decision-makers and influencers potentially involved in a deal
  • Deeply networked with many relationships with decision makers, influencers and CXOs in marketing, analytics and finance positions within enterprise organisations
  • Strong fluency with storytelling using data and analytical methods on how an organisation can use tools to measure and improve marketing returns and business performance.
  • Self-starter with the ability to solve problems independently and a very strong team-seller who can work efficiently with our solutions experts to overcome obstacles and construct winning proposals.
  • Effective multi-tasker comfortable in a fast-paced environment.
  • Experience with managing complex RFP/RFI and other formal evaluation processes, engaging multiple internal and external stakeholders to deliver professional and comprehensive responses/content which convert prospects to clients
  • Familiarity with sales research tools such as ZoomInfo, LinkedIn and other platforms
  • Strong interpersonal skills; good at reading people, establishing rapport and building trust.
  • Experience using Salesforce CRM and managing a highly accurate pipeline.
Responsibilities
  • Define the growth strategy for your portfolio with clear guidance on key client and agency stakeholders and client/opportunity prioritization.
  • Qualify and nurture marketing-qualified leads while developing and nurturing your own self-generated leads across your target account list
  • Lead large-scale brand relationships with senior stakeholders focused on identifying strategic opportunities for value-creation, partnership development, and new revenue generation for Analytic Partners
  • Lead, negotiate and close large-scale deals within a target account list, custom-tailoring strategic solutions to their business needs and our competitive set
  • Develop and execute multi-stakeholder account strategies throughout the entire deal lifecycle, from client prospecting through RFP management and post-sale engagement
  • Efficiently perform discovery on your target prospect to write compelling, value-based partnership proposals, incorporating clear financial business cases.
  • Develop and progress a pipeline of qualified opportunities to deliver revenue which meets or exceeds your assigned quota
  • Drive high-impact thought leadership aligned with your vertical segments to establish Analytic Partners’ reputation as an innovator and trusted leader in marketing measurement technology
  • Capture timely and complete sales activity in Salesforce and maintain the discipline of pipeline management to ensure accurate forecasting
  • Stay current with relevant industry and job knowledge by attending conferences, participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organisations.

Analytic Partners provides analytic solutions that assist brands in making informed strategic decisions to foster growth. Their services encompass a wide range of marketing analytics, including advanced Commercial Analytics, which offers a comprehensive perspective for future decision-making. The company operates on a consulting and software model, earning revenue through service fees and software subscriptions. By utilizing advanced analytics, Analytic Partners enables clients to enhance their marketing efficiency, boost revenue performance, and achieve a strong return on investment. What sets Analytic Partners apart from competitors is their focus on collaboration and customer success, ensuring that clients receive tailored support and insights.

Company Stage

Private

Total Funding

N/A

Headquarters

New York City, New York

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition by Forrester as a leader in marketing measurement and optimization enhances Analytic Partners' credibility and market position.
  • The launch of new capabilities and solutions, such as the on-demand Brand Impact solution, demonstrates the company's commitment to innovation.
  • Strategic appointments, like that of Dave Rodrigues as SVP of Customer Engagement, bring valuable expertise and strengthen customer relationships.

What critics are saying

  • Economic uncertainties may impact clients' marketing budgets, potentially affecting Analytic Partners' revenue.
  • The competitive landscape in marketing analytics is intense, with numerous players vying for market share.

What makes Analytic Partners unique

  • Analytic Partners stands out as a leader in marketing measurement and optimization, recognized by Forrester for its top-ranking offerings and strategy.
  • Their GPS-Enterprise platform empowers businesses with dynamic, forward-looking decision-making capabilities, setting them apart from competitors.
  • The company's multi-faceted approach to analytics, incorporating marketing, company, and external data, provides a comprehensive view of commercial intelligence.

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