Influence & Entertainment PR Manager

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

This role leads Cartier’s global Influence and Entertainment PR strategy, driving visibility, cultural relevance, and communications impact across the Maison’s entertainment and tastemaker ecosystem. The role oversees influence strategy, entertainment PR, market deployment, and cross-functional alignment, ensuring initiatives are consistently activated and aligned with broader Maison priorities.

KEY RESPONSIBILITIES

I. Lead the global influence strategy

Define and drive Cartier’s influence strategy across markets, identifying and engaging tastemakers who strengthen the Maison’s cultural relevance, visibility, and positioning.

II. Lead entertainment PR strategy

Develop and oversee the Maison’s entertainment PR strategy across ambassadors, Friends of the Maison, and key entertainment moments, ensuring strong visibility and alignment with the Maison’s objectives.

III. Drive cross-functional alignment

Ensure influence and entertainment PR initiatives are aligned with broader Maison priorities, coordinating with key stakeholders to integrate communications opportunities and support successful execution across functions.

IV. Drive market alignment and execution

Provide strategic direction and guidance to markets across influence and entertainment PR activities, ensuring alignment, consistency, and the successful deployment of global strategies and best practices.

V. Lead influence and communications support for corporate initiatives

Oversee the influence and communications workstreams that support key corporate initiatives, ensuring alignment with the Maison’s priorities and objectives.

VI. Monitor performance and optimise strategy

Oversee campaign tracking, visibility measurement, and reporting, translating insights into recommendations that strengthen future initiatives and investment decisions.

PROFILE

• You have at least 7 years of experience in influence, PR or entertainement communications within the luxury industry.
• You are particularly agile, solutions-oriented, and resilient and capable of navigating fast-paced environment.
• You are fluent in English and in French.