The Weather Company
Enterprise weather data and insights provider.
Media Manager
Travel approximately 30% of the time.
About the job
- A bachelor's degree.
- A minimum of 3–5 years of experience in the digital media industry and a strong understanding of the digital marketing and advertising technology ecosystem.
- Experience working with advertising or marketing technology platforms.
- Extremely strong analytical skills.
- Experience with both micro- and macro-level campaign and marketing mix optimization.
- Experience with multivariate testing.
- Experience working cross-functionally internally and with client-side teams.
- Comfort working in a fast-paced, dynamic environment.
- Willingness to travel approximately 30% of the time.
- Support the WeatherFX product suite, including standardized off-the-shelf products and customizable solutions, across TWC properties and platforms and other media entities and marketing platforms.
- Support paid and organic marketing channels across the awareness and conversion funnel and into the customer relationship management lifecycle.
- Work directly with Fortune 100 marketer clients to define customized implementations of the WeatherFX solution.
- Coordinate across multiple stakeholders within the marketer's organization, their agency, and TWC.
- Conduct pre-, in-, and post-campaign analysis, partnering with the Data Science team on weather-trigger analysis and owning in-campaign and post-campaign analysis.
- Provide performance analysis and reporting directly to marketer clients and media agencies.
- Work with Fortune 100 marketers to understand their marketing goals and objectives and compile recommendations for leveraging the WeatherFX product suite.
- Work with marketers to identify macro-level marketing key performance indicators and individual in-channel key performance indicators, and develop an implementable plan for tracking on- and offline conversions.
- Determine testing methodologies to measure performance lift.
- Work cross-functionally to onboard new clients and actively manage initiatives.
- Ensure proper tracking is in place to measure the impact and lift of new targeting and products, particularly when driving offline action or conversion.
- Analyze performance and compile learnings in an easily digestible format.
About the company
The Weather Company gathers and distributes precise, high-volume weather data and uses AI-powered analytics to turn it into actionable insights for businesses and consumers. It serves hundreds of enterprise customers across media, advertising, aviation, and other sectors, and reaches hundreds of millions of monthly users through The Weather Channel and Weather Underground. Its product combines reliable weather data with advanced technology to deliver tailored forecasts, alerts, and weather-driven decision support that can be integrated across digital platforms and enterprise systems. Unlike many competitors, it emphasizes privacy-friendly data handling, scale, and trusted reliability across multiple industries and large audiences. The company’s goal is to help people and businesses make more informed decisions and take timely actions based on weather, by providing scalable, accurate weather intelligence that can be embedded into products and workflows.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Atlanta, Georgia
Founded
N/A
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Simplify's Take
What believers are saying
- July 2026 Redfin made Weather Company the exclusive historical weather provider.
- March 2026 United renewed a multi-year weather intelligence contract after fifteen years.
- August 2026 Kalshi partnership adds weather probabilities to weather.com and the app.
What critics are saying
- 2019 privacy litigation still shadows Weather Channel's location-data practices and ad targeting.
- Google, Apple, and smartphone OS weather widgets can erase consumer traffic overnight.
- Kalshi probabilities commoditize forecast pages, shifting traffic and pricing power toward exchanges.
What makes The Weather Company unique
- April 2026 MITRE deal gives Weather Company exclusive Weather 1K training data.
- March 2025 JEDI operational use ties its forecasts to frontier assimilation science.
- weather.com reaches hundreds of millions, giving consumer and enterprise models unmatched distribution.
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Benefits
Unlimited Paid Time Off
Hybrid Work Options
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Family Planning Benefits
Company News
The Weather Channel app has launched an enhanced allergy experience featuring hyperlocal pollen forecasts and environmental insights to help users better understand seasonal symptoms. The free update includes neighbourhood-level pollen data at 5km x 5km resolution, powered by data provider Ambee. Key features include Weather Aggravator Insights, which analyses how weather conditions like wind or humidity affect airborne allergens, peak pollen tracking, daily comparisons to previous conditions, and 10 years of historical data. The app integrates pollen forecasts into standard five-day weather outlooks. Premium features launching later this summer will include subspecies details identifying specific tree pollens like cedar or oak, hourly pollen forecasts and radar layers, and an integrated symptom tracker. The enhanced experience is now available on iOS and Android.
The Weather Company and Steller have launched a collaboration integrating immersive travel videos into weather.com city pages, targeting travellers at the moment they search weather forecasts for out-of-town destinations. The partnership aims to transform local weather searches into a travel discovery platform for hundreds of millions of monthly users. The integration surfaces creator-led destination videos when users check forecasts, enabling Destination Marketing Organisations to reach potential travellers before they turn to search engines or social platforms. Steller's embedded videos connect directly to trip booking via the Steller platform. The experience is now live in select markets on weather.com. In return, Steller app users will receive forecasts powered by The Weather Channel brand, creating what the companies call a bi-directional ecosystem combining weather data with travel content.
MITRE and The Weather Company have announced a strategic collaboration to advance AI-based weather forecasting using high-resolution data. The Weather Company will integrate MITRE's Weather 1K dataset into its Global High-Resolution Atmospheric Forecasting system to develop more accurate forecasts. Weather 1K provides weather estimations across the continental United States with one-kilometre spatial resolution in 10-minute increments, totalling roughly seven petabytes of data. The dataset was developed using MITRE's Federal AI Sandbox, powered by NVIDIA technology with 248 NVIDIA H100 GPUs. The Weather Company aims to develop the world's first one-kilometre AI-based forecasting system, enabling hyper-local predictions for agriculture, aviation, wildland fire management and extreme weather events. The collaboration will continue to advance weather forecasting solutions for industry and government applications.
The Weather Company is now nearly 4 times more likely to be the most accurate forecaster,1 combining AI innovation, proprietary technologies, and human expertise to deliver precise weather intelligence for people and businesses worldwideATLANTA, June 10, 2025 /PRNewswire/ -- The Weather Company©, which includes The Weather Channel© digital properties, has once again been determined to be "the overall most accurate provider globally" by ForecastWatch, the premier organization for evaluating weather forecast accuracy. In the latest comprehensive report, Global and Regional Weather Forecast Accuracy Overview, 2021-2024 , The Weather Company has maintained its position as the world's most accurate forecaster every year since this type of analysis began in 2017, with its lead continuing to expand significantly compared to other providers included in the report, such as Microsoft and Accuweather.The Weather Company has widened its lead as the world's most accurate forecaster, according to a new comprehensive report. It's now nearly 4x more likely to be the most accurate than other providers, up from 3x in 2022. Empowering critical decisions for people and businesses, this unprecedented leadership in accuracy is due to a unique blend of advanced proprietary technology and AI, together with the human expertise of 100+ meteorologists."As weather patterns continue to evolve and become more impactful globally, forecast accuracy is a critical foundation to what people and businesses need to make meaningful decisions," said Rohit Agarwal, CEO of The Weather Company. "More than just a number, a reliable forecast can empower you to live your best life, rain or shine, wind or snow. Especially as we focus on translating that forecast to deliver more personalized, relevant weather intelligence through our consumer digital platforms and enterprise products."Growing Accuracy Gap in an Era of Climate VolatilityThe report data showed that the accuracy gap has widened substantially – The Weather Company (noted as The Weather Channel in the report) is now nearly 4 times more likely to be the most accurate forecaster than the next best forecasting service, up from over 3 times in 2021 and 2 times in 2017
Next-generation Weather Prediction Technology Will Lead to a Better Understanding of Forecast Uncertainty, Promising Up to 15% Improvement in Forecast AccuracyATLANTA, March 20, 2025 /PRNewswire/ -- The Weather Company today announced it is now the first operational user of the Joint Effort for Data Assimilation Integration (JEDI), a groundbreaking weather forecasting framework developed by the Joint Center for Satellite Data Assimilation (JCSDA) and hosted by the University Corporation for Atmospheric Research (UCAR). This milestone implementation underscores The Weather Company's commitment to pushing the boundaries of weather science and technology, especially with probabilistic forecasting to help improve decision making based on weather