Art Director - Social

About the Role

The Art Director, Social is a hands-on creative lead within Brand Marketing Creative, responsible for making, directing, and enabling social content that connects with Minecraft audiences. The role translates marketing priorities, audience insights, internet culture, and community moments into platform-native ideas designed to earn attention, encourage participation, and drive measurable results.

Combining strong visual craft with experience from gaming, creator, and meme culture, the Art Director takes work from concept through finished assets, while directing and coaching other contributors. The role balances fast, reactive content with polished campaign creative and extends social thinking into livestreams, and events. In partnership with Producers and Social teams, the Art Director owns creative direction and quality, while Producers own delivery workflows and coordination.

Key Responsibilities

• Social Creative Direction:Lead concepts and art direction from brief to delivery. Develop original ideas around gameplay, launches, creators and cultural moments, tailored to each platform.

• Hands-On Content Creation:Create finished social assets across graphic design, short-form video and motion. Use gameplay capture and Minecraft assets authentically, from fast lo-fi content to polished executions.

• Insight and Performance:Turn audience insights, platform data and cultural signals into creative choices. Work with Social and Analytics teams to test variations, evaluate results against KPIs and apply learnings.

• Cultural and Community Relevance:Bring a deep understanding of internet, gaming, meme and creator culture, including Minecraft's communities. Spot timely opportunities, and know when to join in and when to protect community trust.

• Team Enablement and Creative Review:Guide internal creatives, agencies and partners with clear direction and actionable feedback. Build practical templates and references that help the team move faster.

• Direct-to-Fan and Livestreaming:Create visual identities, graphics and social extensions for live and creator-led programming, designed for participation and sharing across channels.

• Events and Real-Time Content:Create and direct social content for Minecraft LIVE, launches and community events, from announcement through live coverage and follow-up, often with creators, talent and developers.

• Production Partnership and Creative Innovation:Work with Producers, Copy and Social teams to clarify asset needs, resolve feedback and ensure creative readiness. Explore new formats and AI-enabled tools to speed up production, while keeping human judgment and accountability for the final work. 
  

What you'll need to succeed

• 3-5 years of experience as an Art Director, Senior Designer or similar, with a strong focus on social content.

• A strong portfolio of social-first work, showing concepting, art direction and finished assets you made yourself across design, short-form video and motion.

• Excellent visual craft and expert skills in Adobe Creative Suite (especially Photoshop, Illustrator, After Effects and Premiere Pro) or similar tools.

• Experience creating content for gaming, creator and internet culture, and an understanding of what works on each social platform.

• Strong communication and collaboration skills. You can explain your creative choices, give and take feedback, and deliver across several projects in a fast-paced environment.

• A relevant degree in graphic design, visual communication, motion design or another hands-on creative field, or equivalent experience.

Bonus

• Experience with livestreams, live events or real-time content coverage.

• Experience using social performance data and creative testing to improve work.

• Experience working with agencies, creators or external partners.

• Hands-on experience with AI-enabled creative tools.

What You Need to Know

You must be eligible to work in Sweden and based in Stockholm. Our hybrid model requires three onsite days per week to collaborate with your team and enjoy the studio energy.

You'll collaborate with studio colleagues in the USA, mainly on the US West Coast. This occasionally means meetings outside regular Stockholm working hours. Some travel is expected.

Please include a portfolio as part of your application.