Red Bull

Manufactures and markets energy drinks

Regional On Premise Manager

Field SalesConfirmed live in the last 24 hours

Full-timeMexico City, CDMX, MexicoNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in business, marketing, or a similar field is preferred.
Three to four years of sales experience with a strong track record of success is recommended.
Two to three years of management experience is recommended; experience in the On Premise beverage industry is a plus.
Strong On Premise industry knowledge, contacts, and experience in the scene.
Strong analytical, planning, and financial skills.
Clear understanding of markets, sales and distribution, competitor activity, and consumer behaviour in a fast-moving consumer goods context.
Fluent written and spoken English.
Very high negotiation and communication skills.
Fully understands and embraces the Musketeer profile.
Must be proficient in office software, including Word, Excel, and PowerPoint.

Responsibilities

Assume and represent the Red Bull On Premise culture and create kindred spirits.
Act as a brand ambassador in front of the Musketeers and the On Premise network.
Monitor image standards within the Musketeer team in line with Red Bull's premium brand values.
Communicate and exchange know-how with Musketeers and the National On Premise Manager.
Work continuously with other On Premise Regional Managers.
Secure and optimize relationships with all regional business units, especially Off Premise and Culture.
Ensure availability, premium On Premise activation, and High 5 execution at third-party and Red Bull events.
Attend key third-party and Red Bull events.
Monitor customer incentives and assess the profitability of invitations.
Plan and continuously develop the assigned area within the regional business plan, and secure implementation of the national business plan in the region.
Manage the team to drive horizontal and vertical growth by putting the national On Premise strategy into practice; continually seek new opportunities and secure existing ones.
Set up route planning to ensure outlet coverage in the assigned area.
Build and maintain relationships with key On Premise partners in the assigned area.
Own the regional On Premise budget in relation to the national business plan.
Keep records of Musketeer activities in the region and complete reporting deadlines.
Compile and report competitor activity in the region.
Develop the regional On Premise marketing strategy with the National On Premise Marketing Manager and put it into practice.
Identify offset financial contributions through value-added solutions for key accounts that build long-term credibility and partnerships.
Set up and execute the regional training plan for the Musketeer team.
Conduct training sessions with the team toward desired outcomes.
Coach and train Musketeers on the job based on observed strengths and development opportunities, spending at least four days a week in the field with them.
Continuously seek and engage qualified candidates who fit the Musketeer job description.
Screen applicants based on resumes and referrals and ask relevant questions during interviews.
Assess candidates based on the substance of their interview answers and their communication, sales, and presentation skills.

Job Description

“LIVING” THE RED BULL ON PREMISE CULTURE

Assume and live the Red Bull OP Culture. Creation of “kindred spirits”.
Being brand ambassador in front the Musketeers and the On Premise network.
Monitoring image standards within the Musketeer team regarding the brand premium values of Red Bull.

COMMUNICATION

Fluent communication and know-how exchange with his/her Musketeers and the National On Premise Manager.
Permanent teamwork with other On Premise Regional Managers.
Securing and optimizing the relation with all regional business units, especially Off Premise and Culture in the region.

EVENT ACTIVATION

Ensures availability, premium On Premise activation and High 5 execution at third party and Red Bull events.
Attendance on key 3rd party and Red Bull events.
Monitor customer incentives by searching the profitability of all invitations.

AREA MANAGEMENT

Planning and continuously developing of her/his area in the regional business plan. Secure the implementation of the national business plan in the region.
Manage team to drive horizontal and vertical growth by putting the national On Premise strategy into practice. Permanently searching for new opportunities and securing the existing ones.
Setup a proper route planning to secure perfect outlet coverage in the respective area.
Builds and maintains relationships with key On Premise partners in the assigned area.

ADMINISTRATION

Ownership of the regional On Premise budget in relation with the national business Plan.
Keeping records of all Musketeer activities in the region. Fulfilment of reports dead lines.
Compile and reports of competitors activity in the region.

ON PREMISE MARKETING

Development of the regional On Premise marketing strategy together with the National On Premise Marketing Manager and putting it into practice.
Locate offset financial contribution with added value solutions to main accounts which build long term credibility & partnership.

TRAINING, COACHING, MOTIVATING AND ASSESSING

Set up and execute the regional training plan for the Musketeer team.
Responsible for conducting training sessions with the team towards desired outcome.
Coaching and training of Musketeers on the job based on observed strengths and opportunities. Spends a minimum of four days a week in the field with his/her Musketeers.

ART OF MUSKETEERING

Seek out and engages continuously potential qualified candidates that best fit Musketeer job description.
Screen Applicants based on resume and referrals, ask relevant questions during interview process.
Assess Candidates on both substantive answers to interview questions as well as overall communication and sales skills and presentation.

Qualifications

University – Bachelor’s degree preferred (business, marketing or similar).
Recommended 3-4 years sales experience with a strong track record of success.
Recommended 2-3 years of management experience (in the On Premise beverage industry is a plus).
Strong On Premise industry knowledge, contacts and experience in “the scene”.
Strong analytical, planning and financial skills.
Clear understanding of markets, sales & distribution, competitor activity, consumer behaviour in FMCG context.
Fluent in written and spoken English.
Very high negotiation and communication skills.
Fully understands and embraces the Musketeer profile.
Must be proficient in EDV (Word, Excel, PowerPoint, etc.).

Additional Information

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Salzburg, Austria
Founded: 1984

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