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A-SAFE

Industrial safety barriers and IoT solutions

Area Sales Manager

Field SalesConfirmed live in the last 24 hours
Full-timeNo salary listedRemote

About the Job

Requirements

  • Demonstrated experience in field sales or account management in an industrial, manufacturing, construction, or technical B2B environment, with evidence of sales growth in an assigned territory and successful new-customer acquisition.
  • Ability to conduct sales negotiations, handle objections, and close sales.
  • Ability to manage existing customers while developing new business and balancing customer retention, relationship development, and active prospecting.
  • Structured approach to opportunity qualification, pipeline management, and sales forecasting, with experience using a customer relationship management system such as NetSuite or a similar system.
  • Comfort working with activity-based key performance indicators and a high volume of visits and field activity across a large territory.
  • Category B driving licence and willingness to travel frequently within the assigned region, including occasional overnight stays away from home.

Responsibilities

  • Take responsibility for the sales territory by managing, developing, and expanding the customer base across logistics, manufacturing, automotive, food industry, construction, and distribution sectors.
  • Strengthen customer relationships through regular site visits, audits, hazard identification, and recommendations for suitable A-SAFE solutions.
  • Manage the full sales cycle from prospecting and qualification, including the BANT C method, through opportunity development, closing, and order handover.
  • Meet a target of approximately 10 visits or audits per week, supported by structured travel planning and active scheduling.
  • Build and maintain a realistic, well-qualified sales pipeline in the customer relationship management system, providing reliable forecasts and risk assessments.
  • Work closely with the Internal Sales Executive to arrange meetings, develop warm leads, and maintain regular prospecting activity.
  • Pass detailed audits to the Technical Services team for quote preparation, then conduct negotiations and close sales.
  • Share field observations on market trends, competitor activity, and customer challenges with the sales team.
  • Re-engage inactive or underserved customers, rebuild relationships, and generate sales with high-potential customers.

Desired Qualifications

  • Ambition, determination, and commitment to field work, developing new business opportunities, and taking ownership of results.
  • Resilience when facing customer challenges and a practical, solution-oriented approach.
  • Interpersonal skills and credibility when working with stakeholders including plant managers, health and safety teams, warehouse and maintenance managers, procurement departments, and operations directors.
  • Independence, strong work organization, and ability to plan activity across a large territory.
  • Collaborative approach, including asking for support early and communicating openly with the Sales Director and Internal Sales Executive.
  • Ability to read construction plans and take accurate on-site measurements during audits.

About the Company

A-SAFE

Industrial safety barriers and IoT solutions

A-SAFE designs and supplies industrial safety and efficiency solutions for workplaces around the world. Its product range includes the world’s first polymer barrier and a suite of modern safety and IoT-enabled systems designed to protect workers and optimize operations in facilities. These products work by providing physical barriers to separate hazards and by using connected technology to monitor conditions, automate safety protocols, and improve efficiency. A-SAFE differentiates itself through a pioneering approach with a long history of product development, a broad portfolio that spans barriers to IoT solutions, and a multinational network that allows it to design, manufacture, and support tailored safety systems across 16 countries. Its goal is to make facilities safer and more productive by continuously developing new products in partnership with customers, while upholding its guiding principles of collaboration, ownership, and doing the right thing.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Elland, United Kingdom
Founded
1984

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