Experience Design Director

About this role:

Consumer Banking and Lending Digital team (CBL) is seeking an Experience Design Director to lead Experience Design for Fargo, Wells Fargo’s Artificial Intelligence experience.

The Consumer Banking and Lending Digital team (CBL) forges the strategic direction of Wells Fargo, provides and manages our digital foundation and common capabilities, and transforms our business models to meet evolving customer needs and grow the company. The investments we are making will help the company create innovative digital banking experiences, and make it easier for customers to achieve their financial goals.

Experience Design at Wells Fargo

We’re focused on creating digital experiences that make banking easier, more intuitive, and more useful for our customers. Our Experience Design team brings together design leaders, subject matter experts, and multidisciplinary talent to shape experiences across Wells Fargo’s digital ecosystem.

This leader will shape the vision and direction for these experiences, strengthen the quality and consistency of our work, and lead teams in creating thoughtful, well-crafted experiences for our customers.

You’ll bring a strong point of view on design, deep hands-on experience, and the ability to turn strategy into thoughtful customer experiences within a complex organization.

You’ll partner closely with Fargo Product, Digital Platform, AI, and Technology leaders and collaborate across teams to create connected experiences and establish effective design practices. You’ll also develop design talent and help shape the frameworks and ways of working that support a high-performing design organization.

Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will:

• Set the design vision and direction for Fargo, establishing a high bar for quality across conversational and AI-powered experiences.
• Lead the design approach for AI-powered experiences, establishing principles and patterns that support thoughtful, customer-centered uses of AI.
• Bring a strong point of view on conversational, visual, and content design while balancing customer, business, and technical needs.
• Stay close to the work, with hands-on experience designing conversational UX, interaction flows, and UI in Figma.
• Translate strategy into clear, well-crafted digital assistant experiences across a complex digital ecosystem.
• Lead and coordinate design across intents, journeys, channels, and large, interconnected initiatives.
• Build and strengthen a product-driven approach to conversational and AI experience design.
• Develop and lead a high-performing team of design professionals, providing coaching, direction, and opportunities for growth.
• Establish frameworks, operating practices, metrics, and reporting that help teams work effectively and improve design outcomes.
• Partner closely with Fargo Product, Digital Platform, AI, Technology, and other cross-functional leaders, building strong relationships and influencing decisions through collaboration and clear design rationale.
• Serve as a trusted strategic partner to senior leaders, connecting design decisions to customer and business priorities.
• Communicate complex ideas clearly through strong storytelling, presentations, and executive-level materials.
• Navigate ambiguity and changing priorities while keeping teams focused on customer and business outcomes.

Required Qualifications: 

• 10+ years of Website or Application Design experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management or leadership experience
• Experience designing AI-powered customer experiences; experience with natural language understanding, intent design, or conversational design

Desired Qualifications:

• BFA or BA in a related field, graduate design degree preferred, or equivalent relevant experience.

• 10+ years of experience in digital customer experience, digital product or program management, digital platforms, digital consulting, or related fields.

• Experience directing conversational or AI-powered experiences for large, complex financial services platforms.

• Demonstrated expertise across multiple design disciplines, including interaction design, visual design, product strategy, information architecture, content strategy, user research, or prototyping.

• Experience leading complex conversational or AI programs across multiple teams, products, or channels through the full product development lifecycle, from discovery and concept development through prototyping and execution.

• Ability to articulate a strong design rationale and connect design decisions to broader customer, product, and business strategies.

• Strong storytelling and presentation skills, with the ability to communicate effectively with stakeholders and senior leaders.

• Experience leading design within a complex organization; experience managing agency and third-party relationships is a plus.

• Curiosity about evolving conversational design trends, customer expectations, technology, and the changing role of AI in digital experiences.

Job Expectations:

• Ability to travel up to 10% of the time.
• This position offers a hybrid work schedule.
• This position is not eligible for Visa sponsorship.

*Job posting may come down early due to volume of applicants.

 Posting Location(s):  

• 150 E 42nd St. – New York, New York 10017

Required locations listed. 

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$185,000.00 - $300,000.00

Posting End Date:

22 Nov 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

c. Please be prepared to provide accurate information and supporting documentation in connection with any lawful employment and education verification conducted by Wells Fargo.