Head of Viral Social
Fella Health
Head of Viral Social
Fella Health
AIOS is building the world’s first full-stack AI doctor.
We’re at $450M ARR, growing from $7M/yr in April 2025. We’re faithfully serving >200k/mo patients via Bolt Pharmacy, our main UK brand. We’ve just launched Bolt Med, our international brand. We’re profitable.
Our strategy exists at the intersection of two strong theses:
The AI doctor that wins will get to escape velocity using GLP-1s, the fastest growing consumer product in history.
The $2T European healthcare market is overlooked by the most talented builders.
Our master plan:
Step 0 → $100M/yr by end of 2025: We went from $10M to $100M in 6 months serving the UK GLP-1 market.
Step 1 → $1B ARR by end of 2026: Since April 2025 we've grown from 3k to 200k UK active GLP-1 patients. We’ll continue this growth curve to hit $1B ARR.
Step 2 → $10B ARR by end of 2028: Blitzscale Europe. We’ll be Europe’s largest GLP-1 provider.
Step 3 → $100B/yr by end of 2030: Get regulatory approval across Europe for our Full Autonomous Prescribing (FAP) system. Win contracts at scale with European payers to mass replace human labor. We’ll be the dominant full-stack AI doctor in Europe.
Step 4 → $1T/yr by end of 2035: With one line of code and zero human time, you can use AIOS to treat any patient globally with any medication.
In so doing, we’ll become the world’s first trillion-dollar healthcare company.
We’re a young, founder-led company. This is still Day 1 and all our work is ahead of us.
You can read more about working with us here: Working at AIOS
We’re building a world-class team.
You’ll lead Viral Socials at AIOS, fully owning the system that turns UGC into predictable viral reach across TikTok, Instagram, Facebook, and creator-led channels.
Your fundamental role is to engineer attention at scale. You’ll build a repeatable virality engine that consistently turns short-form content into high-volume reach, engagement, and brand awareness.
You’ll own the entire UGC virality system end-to-end: sourcing creators, managing output quality, building AI-assisted workflows, coordinating clippers and editors, optimizing publishing cadence, and expanding distribution. You’ll nail building out repost ecosystems, meme pages, creator partnerships, and emerging formats.
You’ll design feedback loops between content creation, distribution, and performance, rapidly testing hooks, formats, narratives, and posting strategies to identify what spreads. You’ll then scale “winners” aggressively.
You’ll work closely with our Creative and Performance teams to turn social media into a scalable acquisition channel while maintaining quality and compliance.
Success in this role means building one of the highest-performing organic growth engines in consumer health, making all AIOS brands impossible to ignore online.
This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice. You must be around until midday Pacific Time every weekday to have enough crossover with me.
This is a senior role. You’ll report directly to our VP Growth (Rick Singh) and work closely with me, Richie :) (our CEO). I’m intense, so you’ll also be intense. You’ll work long days and regularly work weekends.
You’ll work closely with our AI Growth Lead (Marie Boes) and our Ambassadors & Socials Lead (Erin Flores).
📷 “Never before in the history of humanity has it been possible to pick up a camera, talk for five seconds, and reach 100 million people. The power laws are extreme, where the top 1% of hits court 99% of the attention.”
Overall: You’ll turn UGC content into a high-velocity system that generates predictable viral reach at scale.
Own the viral content engine: You’ll orchestrate a new system to improve viral social content across Fella and Bolt, ensuring content is optimized for reach while remaining compliant.
Scale UGC and creator supply: You’ll build and manage a structured pipeline of both creators and content outputs, ensuring a consistent flow of high-performing UGC.
Architect Distribution : You’ll create and coordinate a network of clippers, meme pages, repost accounts, and creator partners to amplify reach beyond just owned channels.
Run the creative performance loop: You’ll constantly analyze performance, identifying winning patterns and feeding insights back into content creation and distribution.
Scale winners: You’ll unearth repeatable viral formats, then systematically scale them across creators, channels, and distribution paths.
Manage community and engagement: You’ll actively drive engagement across comments, shares, tags, and DMs to amplify reach and strengthen content performance.
Primary KPI: Organic Branded Views on IG/TT/FB (last 30d)
2026-05-21 = 2,544,013
Target = 40M
Base = 10M
Stretch = 150M
Secondary KPI: Organic Branded CPM (last 30d)
2026-05-22 = £4.62
Target = £1.00
Base = £2.50
Stretch = £0.50
Experience: You have 4+ years in social media, UGC, creator marketing, or viral content at high-growth brands or startups. You understand how to scale attention from 0 → 1 in fast-moving environments.
Viral Taste: You instinctively understand hooks, pacing, retention, captions, relatability, controversy, and platform-native behavior, and can turn those insights into repeatable formats that go viral.
Analysis: You are obsessed with performance, constantly testing creators, hooks, formats, posting strategies, and distribution channels. You lean heavily on your analytics to iterate rapidly.
UGC & Creator Operations: You know how to source creators, brief them effectively, manage deliverables, give actionable feedback, and build scalable UGC systems.
Founder vibes: You operate like a founder, proactively identifying opportunities, moving quickly, and treating all social channels like growth engines you fully own. You are hands-on and proactively solve problems so you don’t get blocked.
Strategy: You balance execution with long-term thinking. You understand platform shifts, audience psychology, distribution leverage, and when to take bold creative swings to keep growth compounding.
Brand & Compliance Balance: You understand that in health and weight-loss content, virality alone is not enough. You know how to push creative boundaries while staying compliant and aligned with brand standards.
Systems Thinking: You build systems that produce repeatable virality. You turn performance insights into scalable workflows.
High Agency: You’re a do-er. You move fast in ambiguity, learn quickly, and execute without needing structure or direction.
Category Insight (GLP-1 / Health Content): You understand the psychology of transformation, weight loss, and GLP-1 content, and what drives emotional engagement.
Creator Instincts: You deeply understand short-form content dynamics across TikTok, Instagram, and Facebook. You especially stay on top of hooks, retention, and format shifts.
Distribution: You understand how to extend reach beyond owned channels through clippers, meme pages, repost networks, and creator ecosystems.
Paid Social Awareness: You can identify winning organic creatives and understand how they translate into scalable paid performance.
AI & Content Systems: You use AI and tooling to accelerate ideation, editing, and content iteration at high volume and speed.
Community: You understand how engagement compounds virality by building active audiences that amplify content reach and retention.
Hiring: You have a high talent bar and can identify elite internet-native creators, editors, and operators. You help build a lean, high-output team.
We aim to make this your life’s work. This should be the most challenging, most rewarding role of your life. Accordingly, these are the core cultural standards to which we hold ourselves & our team-members:
Belief in the mission: We will have served 100 million patients by the end of 2035 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves. You’ll be shocked how capable you are and how much you can achieve.
Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.
🎯 “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”
You get paid above market salary and you get early stage equity, so you get really rich if we nail this.
Compensation: $200k-$400k/yr + 0.15%-0.50%
The stuff below is cool as well.
Healthcare: comprehensive medical insurance (if appropriate).
Remote: our team is fully distributed across the world and functions fully remotely.
Personal development: budget for books, courses, coaching.
Personal wellness: budget for gym, health apps.
GLP-1s: free membership with a clinic offering GLP-1s.
Health coaching: free weekly health coaching so you stay healthy.
Work coaching: free weekly work coaching so you stay sharp + calm.
Equipment: Macbook & work-from-home equipment provided as needed.
What are we missing? We're still early so you get to shape our culture.
Email [email protected] with:
your resume
highlights from your experience relevant for the role
Or apply directly on Ashby here
Explore more opportunities at Fella Health