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Publicis Groupe

Runs advertising and digital transformation services

Digital Director

Marketing Generalist & ManagementPosted on Nov 9
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong experience in digital media account management, ideally across multiple markets, campaigns, or similarly complex international environments.
  • A strong understanding of digital strategy, governance, and best practice, including familiarity with identity solutions such as Connected Identity.
  • A solid understanding of digital measurement and performance, with the ability to interpret key performance signals, collaborate effectively with Data & Analytics teams, and use measurement insights to inform digital recommendations.
  • The ability to turn complex digital topics into clear, practical guidance, including playbooks, workflows, and recommendations that teams can confidently put into action.
  • Confidence working with senior stakeholders, with the judgement to advise, constructively challenge, and build trusted relationships across client and agency teams.
  • Strong collaboration and influencing skills, with the ability to bring strategy, digital, data, Hub, and activation teams together around shared goals, while supporting colleagues and navigating escalations effectively.
  • A global and curious mindset, with an interest in brands, culture, emerging platforms, and the evolving digital landscape, and enthusiasm for helping teams turn new thinking into meaningful opportunities.

Responsibilities

  • Work with the Strategy Director to evolve Visa Europe’s digital strategy, translating global priorities into clear market guidance, planning principles, best practice, and governance standards.
  • Act as a trusted digital advisor to Visa Europe stakeholders, bringing clear recommendations and practical solutions while building strong relationships across Visa and Publicis agencies.
  • Work with the Digital Hub to establish standards, ways of working, and priorities, helping align activation teams around central initiatives and requirements.
  • Provide direction on digital and operational issues and act as an escalation point for market, platform, and delivery challenges, connecting the right teams to move things forward.
  • Connect global, central, and local teams on identity solutions within Visa Europe’s Connected Identity adoption programme, while contributing to Ad Quality Standards across brand safety, fraud, and viewability.
  • Partner with the Digital Partnerships Director to ensure relevant innovation opportunities and test-and-learn initiatives are reflected in digital plans across markets.
  • Equip local teams with practical playbooks, workflows, and training; coordinate multi-market digital initiatives; track risks and dependencies; and help maintain consistent delivery standards across markets.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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