Director GTM Strategy and Planning
Sonar
Director GTM Strategy and Planning
Sonar
Code quality and security analysis tools
Sonar enables organizations to ship agentic code with confidence. Code creation is abundant, but confidence is scarce. Our core platform, SonarQube, verifies over 750 billion lines of code every day, delivering agentic verification and governance for all code. Trusted by more than 7 million developers and 75% of the Fortune 100, including teams at Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company, Sonar enables organizations to reduce outages, improve security, and lower the cost and risk of agentic software development.
Founded in Geneva and now headquartered in Austin, Texas, Sonar has a global team working across offices and hubs, including Silicon Valley, London, Bochum, Barcelona, Singapore, Tokyo, and the Washington, D.C. area. At Sonar, we’re enabling enterprises to build agentic software factories that can move quickly while maintaining the control, consistency and evidence required to ship with confidence.
Position description
We’re looking for a Director, GTM Strategy & Planning to lead Sonar’s GTM Strategy and Planning. This role will own GTM strategy and coverage model, market prioritization, segmentation, headcount planning, comp design principles, quota setting and territory design, and pipeline targets. You’ll also be a key partner to Finance in setting our annual financial plan across all regions and segments.
This role is critical in defining Sonar’s GTM motion scales across existing velocity motion and how we move upmarket in enterprise with a consultative selling motion. This role will partner closely with the CRO, CMO, Post-sales leadership, Geo Sales Leadership, GTM Strategy & Revenue Operations and Finance. This role requires both the analytical approach to build frameworks and modeling and executive presence and partnership mindset to work with key stakeholders across GTM organization and beyond.
Drive the annual and ongoing GTM planning cycle in partnership with the CRO, CMO, GTM Strategy & Operations, GTM Analytics, and Finance, translation company plan into a GTM integrated operational plan across the revenue organization and holding the process accountable to key milestones and decisions
Own annual and in-year headcount planning for the revenue organization, partnering with Finance and People to translate strategic priorities into capacity models
Design and run the global quota-setting and territory planning process, balancing equitable territories to drive sales productivity
Drive key strategic decisions across the revenue organization - customer segmentation, revenue team structure, and coverage model design
Own the bottom-up pipeline model and targets across all GTM teams (Sales, Partners, Business Development, Marketing) and partner with Finance on the top-down forecast model
Develop geo specific GTM strategies and evaluate market entry opportunities, using TAM and feasibility analysis to prioritize expansion geos
Develop the partner GTM strategy with alliances and channel leadership, ensuring the partner motion and its targets are integrated with the broader GTM plan
Partner with sales leadership and field operations leaders to prepare GTM performance materials for executive forums, including QBRs and Board meetings
Work with sales compensation team to provide inputs into sales compensation design and drive analysis of how plan mechanics drive sales behaviors
The ideal candidate will:
10+ years in GTM strategy and finance in B2B SaaS or enterprise technology environment
Experience managing and developing a team, with a track record of building high-functioning strategy functions
Strong analytical skills and financial acumen; comfortable building and pressure-testing complex models and translating the output into clear strategic direction
Hands-on ownership of segmentation, quota design, territory planning, and headcount modeling at scale
Deep knowledge of B2B SaaS go-to-market models, including segmentation models, coverage design, and sales motion optimization, across different segments and sales motions
Experience with market sizing, TAM/SAM analysis, and market entry prioritization
Proven ability to operate at the executive level and managing and driving alignment across senior stakeholders
Clear, concise communicator who can present rigorous work simply and credibly to a broad audience
Experience designing or advising on sales compensation structures, with a clear understanding of how incentive mechanics drive behavior
We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having.
Candidates need to be genuinely based in the location the role is posted — if that's not where you are today, we're happy to support relocation for the right person.
At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
If you need any accommodation, please reach out to us at [email protected].
All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date.
Applications that are submitted through agencies or third party recruiters will not be considered.
SonarSource provides tools that help developers improve code quality and security. Its products include SonarLint (an IDE plugin that gives real-time feedback), SonarQube (a self-hosted code analysis and reporting platform), and SonarCloud (a cloud-based service with similar analysis and governance). The tools analyze code for bugs, vulnerabilities, and maintainability issues and offer guidance to fix them; SonarLint gives instant feedback in the IDE, while SonarQube and SonarCloud offer deeper analysis and dashboards for teams. The goal is to help teams keep code clean, secure, and reliable by supporting a broad, subscription-based suite used by thousands of organizations.
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