Director, Digital Personalization & Discovery - Personalization & Discovery

The Director - Personalization & Discovery at Staples serves as the business owner for the 2027 Personalization charter and the personalization platform. This leader directs site experience optimization, owning the roadmap across key experiences, including search and mobile, to deliver customer-centric, personalized digital journeys. The Director plays an integral role in connecting onsite experiences with marketing channels to create seamless and personalized customer experiences. Partnering closely with product, merchandising, marketing, analytics, and technology teams, this role translates business priorities and customer insights into a coordinated roadmap, using testing and measurement to improve engagement and conversion. Experience with Adobe Target or other personalization platforms is required.

Duties & Responsibilities

• Define and implement the overarching digital experience personalization strategy across all digital platforms (mobile, desktop, and apps) to align with Staples' business goals and enhance customer engagement.
• Lead the design and execution of user-centric digital experiences, inclusive of Search. Utilizing a deep understanding of customer behavior & site analytics to inform decisions.
• Manage and optimize the digital experience by overseeing a comprehensive testing strategy, including A/B testing, usability testing, and customer feedback analysis.
• Collaborate closely with product, marketing, merchandising, and IT teams to ensure seamless integration and alignment of site experience optimizations & digital campaigns with the broader marketing strategy and technical infrastructure.
• Drive the adoption of innovative digital technologies and practices within the organization, ensuring Staples remains competitive in the eCommerce space.
• Oversee the development and management of digital content, ensuring consistency and quality across all platforms.
• Monitor and report on the performance of digital platforms, utilizing key performance indicators (KPIs) and metrics to assess effectiveness and identify areas for improvement.
• Lead cross-functional teams in the planning and execution of large-scale digital projects and the digital roadmap, ensuring timely delivery and alignment with strategic objectives.
• Foster a culture of continuous improvement and innovation within the digital team, encouraging experimentation and the adoption of best practices in digital marketing and customer experience.
• Manage vendor and agency relationships, ensuring that all external partners deliver according to expectations and contribute effectively to digital initiatives.
• Stay abreast of industry trends and developments in digital marketing and eCommerce, applying insights to drive strategic advantage and operational excellence.
• Ensure compliance with all relevant regulations, standards, and company policies, maintaining high levels of security and privacy for customer data.

Basic Qualifications:.

• Bachelors Degree in Business, Marketing, Technology or related field
• Minimum of 10 years in digital marketing or eCommerce, with a minimum of 5 years in a leadership role managing a team
• Proven expertise in developing and executing comprehensive digital strategies that enhance user experience and drive business success.
• Demonstrated ability to leverage analytics and user testing to inform and validate digital experience strategies.
• Solid experience with Agile project management methodologies, including the ability to lead teams using Agile practices.
• Strong familiarity with the latest digital marketing tools, platforms, and technologies, including SEO, SEM, and CRM systems.
• Demonstrated success in managing large-scale digital projects from conception through execution and evaluation.
• Experience in budget management and resource allocation to support digital initiatives and team activities.
• Proven track record of implementing innovative digital solutions that increase customer engagement and conversion rates.
• Excellent understanding of web analytics and digital metrics, with the ability to derive meaningful insights from data to drive decisions.
• In-depth knowledge of user experience design principles, with experience overseeing the design and optimization of customer-centric digital interfaces.
• Experience with Adobe Target or other personalization platforms is required.

Preferred Qualifications

• Masters Degree in Digital Marketing, Business Administration, Information Technology, or a related field.
• Experience in a high-volume eCommerce environment, particularly within a retail or technology-focused industry.
• Strong technical proficiency with advanced digital marketing platforms and tools, including expertise in A/B testing software, personalization tools, and content management systems.
• Prior involvement in digital transformation initiatives, demonstrating the ability to lead significant change processes within large organizations.
• Extensive background in customer relationship management (CRM) and data-driven marketing strategies.
• Demonstrated success in partnering with IT departments to implement and optimize digital technologies that support business objectives.
• Experience with international eCommerce strategies and managing digital experiences across multiple geographic regions.
• Proven ability to innovate in the digital space, with a portfolio of successful new digital product launches.
• Familiarity with mobile marketing and mobile commerce, and the unique challenges and opportunities they present.
• Expertise in managing third-party vendors and agency relationships to enhance digital marketing efforts.