Vice President – Brand & Business Marketing Communication
DBS Bank
Vice President – Brand & Business Marketing Communication
DBS Bank
Regional bank offering digital banking
Business Function
At Group Marketing & Communications (GM&C), our mission is to deliver meaningful customer experiences throughsophisticated marketing solutions. We power our strategies withArtificial Intelligence(AI) and deep data analytics to ensure every interaction—whether a digital ad or an exclusive client event—is relevant, personal, and impactful.
As an ideal candidate, you will play a dual role in shaping our brand presence. You will leaddigital media optimizationto drive business outcomes and curatebespoke eventsfor our high-net-worth clients and internal stakeholders as well, building the trust and long-term relationships. We are seeking a motivated, independent, creative thinker who can navigate a multinational landscape to deliver flawless execution from concept to completion.
Responsibilities
- Develop and execute strategic marketing plans to drive brand awareness and business growth for Wealth Management in the consumer banking division
- Collaborate with cross-functional teams to create impactful marketing campaigns and content that resonate with the target audience
- Analyze market trends, customer insights, and competitor activities to identify opportunities and optimize marketing strategies
- Expert in all aspects of event, meeting, and conference planning, including timelines, budgets, vendor management, etc. to ensure a seamless experience for guests.
- Continuously monitor and report on the effectiveness of marketing initiatives, and make data-driven recommendations for improvement
- Ensure brand consistency and adherence to guidelines across all consumer banking touchpoints
Requirements
- Experience in brand management, business marketing, digital marketing, or a related field
- Expertise in developing and executing successful marketing campaigns across various digital and offline channels
- Strong analytical and problem-solving skills, with the ability to interpret data and derive actionable insights
- Excellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams
- Proficient in the use of marketing tools and technologies, analytics platforms, and content management systems
- Adaptable and able to thrive in a fast-paced, dynamic environment
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
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Location:
Honhui A-12FJob:
Marketing and CommunicationsSchedule:
RegularEmployee Status:
Full timeDBS Bank provides banking and financial services in Singapore and Southeast Asia, including personal and business banking, loans, deposits, wealth management, and payments. It serves customers through a network of branches and a digital platform that lets people open accounts, transfer funds, borrow, and invest via online and mobile apps. The bank differentiates itself with government-backed origins, rapid regional growth, a strong emphasis on digital banking, and a broad mix of consumer, corporate, and wealth services. Its goal is to be a leading, trusted financial services provider in Asia, supporting customers and economies with reliable banking and sustainable growth.
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