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DBS Bank

Regional bank offering digital banking

Vice President – Brand & Business Marketing Communication - Consumer Banking, Group Marketing & Communications

Brand & Creative MarketingUpdated on Nov 12
Full-timeTaipei City, TaiwanNo salary listedIn-person

About the Job

Requirements

  • Experience in brand management, business marketing, digital marketing, or a related field.
  • Expertise in developing and executing successful marketing campaigns across various digital and offline channels.
  • Ability to interpret data and derive actionable insights.
  • Proficiency in marketing tools and technologies, analytics platforms, and content management systems.
  • Ability to adapt and work effectively in a fast-paced, dynamic environment.

Responsibilities

  • Develop and execute strategic marketing plans to drive brand awareness and business growth for Wealth Management in the consumer banking division.
  • Collaborate with cross-functional teams to create marketing campaigns and content that resonate with the target audience.
  • Analyze market trends, customer insights, and competitor activities to identify opportunities and optimize marketing strategies.
  • Plan events, meetings, and conferences, including timelines, budgets, and vendor management, to ensure a seamless guest experience.
  • Monitor and report on the effectiveness of marketing initiatives and make data-driven recommendations for improvement.
  • Ensure brand consistency and adherence to guidelines across all consumer banking touchpoints.
  • Optimize digital media to drive business outcomes and curate bespoke events for high-net-worth clients and internal stakeholders.

About the Company

DBS Bank

Regional bank offering digital banking

DBS Bank provides banking and financial services in Singapore and Southeast Asia, including personal and business banking, loans, deposits, wealth management, and payments. It serves customers through a network of branches and a digital platform that lets people open accounts, transfer funds, borrow, and invest via online and mobile apps. The bank differentiates itself with government-backed origins, rapid regional growth, a strong emphasis on digital banking, and a broad mix of consumer, corporate, and wealth services. Its goal is to be a leading, trusted financial services provider in Asia, supporting customers and economies with reliable banking and sustainable growth.

Company size
10,001+
Company stage
IPO
Headquarters
Singapore, Singapore
Founded
1968

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