Full-Time

Marketing Manager

App Store

Posted on 1/10/2025

Roblox

Roblox

5,001-10,000 employees

Virtual platform for user-generated experiences

Consumer Software
Entertainment
Gaming

Compensation Overview

$183.9k - $225.3kAnnually

+ Equity Compensation

Senior, Expert

San Mateo, CA, USA

Hybrid structure with 3 days onsite per week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 8+ years experience with Marketing with proficient knowledge in App Store Marketing
  • Experience managing multiple app store partners
  • Proven track record to collaborative cross-functionally with a very high level of organization.
  • Driven cross-functional alignment and worked closely with team members at all levels.
  • Confirmed experience delivering results in a fast-paced and dynamic business environment.
  • Management experience
Responsibilities
  • Oversee content strategy and implementation for six app storefronts
  • Develop strategic briefs to deliver content for app storefronts
  • Manage communication with app store partners
  • Deploy creative
  • Lead strategy for quarterly app store optimization campaigns
  • Foster deep cross-collaboration between Creative Studio, Growth and Business Development teams
  • Effectively communicate internally and externally
  • Be Meticulous in your communication
  • Be hands-on with individual projects and day to day operations.

Roblox operates a virtual platform where users can learn, work, play, and socialize. The platform is built around a community of developers and creators who use Roblox Studio, a user-friendly design tool, to create engaging multiplayer experiences. It primarily targets audiences under the age of 18, making it one of the leading entertainment platforms for this age group, as shown by its high monthly visits and user engagement. Unlike many other gaming platforms, Roblox focuses on user-generated content, allowing millions of new users to join each month, often through recommendations from friends. The company generates revenue through in-platform purchases and subscriptions, creating a thriving ecosystem for both users and content creators.

Company Stage

IPO

Total Funding

$897.6M

Headquarters

San Mateo, California

Founded

2004

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Roblox's partnerships with educational developers can expand its user base and engagement.
  • Offering 25% more currency for direct purchases boosts revenue and reduces third-party dependency.
  • Strong investor confidence is shown by significant investments from major capital firms.

What critics are saying

  • Competition from Minecraft and Fortnite could reduce Roblox's user engagement.
  • Criticism regarding safety concerns may damage Roblox's reputation and attract regulatory scrutiny.
  • Tensions with app store providers could affect Roblox's app distribution and accessibility.

What makes Roblox unique

  • Roblox offers a unique platform for user-generated 3D experiences and games.
  • The platform's integration with popular media franchises enhances its entertainment value.
  • Roblox Studio empowers a global community of developers to create immersive experiences.

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Benefits

Benefits and Perks - The health and well-being of our employees and their families is our top priority. We offer robust and comprehensive programs with variety to best meet your needs.

Well-Being Benefits - With flexible time off and a bi-annual, company-wide spring/summer recharge, Roblox knows how to balance working hard with winding down.

Financial Benefits - Competitive compensation packages, 401(k) matching, and flexible share incentives that let you choose how to share in our success.

Health and Wellness - Comprehensive medical, dental, and vision benefits, family planning resources, and 12 weeks off for all new parents.

Flexible Workplace - Our hybrid work schedule balances working onsite and working remotely. Enjoy daily lunch and an in-house fitness center when working from our San Mateo headquarters.