Channel Marketing Manager

Why SoftwareOne?

SoftwareOne is a global software and cloud solutions provider and distributor, powered by around 12,000 people across more than 70 countries. But what really makes us SoftwareOne is our people: curious minds, different perspectives, and talented teams working together to solve real challenges and create meaningful impact. Here, you’ll have the opportunity to grow, explore new possibilities, and build a career that’s uniquely yours, while helping shape what’s next in technology.

The role

• Passionate about building partner marketing strategies that create demand and deliver measurable commercial outcomes?
• Experienced in developing integrated campaigns and go-to-market programs across the technology partner ecosystem?
• Ready to work across Sales, Marketing and strategic partners to drive engagement, pipeline and growth across ANZ?

Practical Information

Location: Sydney, Australia | Reports to: Marketing Director, ANZ – Marketing & Channel | Work Arrangement: Hybrid | Working rights: Valid Australian working rights | Language Requirements: Professional level English, written and verbal | Learn more: softwareone.com/en-au

As our new Channel Marketing Manager, you will join the ANZ Marketing & Channel team, reporting to the Marketing Director, ANZ – Marketing & Channel.

You will work closely with Sales, Marketing and our strategic technology partners to develop and execute joint marketing initiatives that build awareness, generate demand and contribute to pipeline. This role brings together partner marketing, campaign execution and commercial alignment, ensuring our channel marketing investment supports shared priorities and delivers measurable business outcomes.

Key responsibilities

• Develop and execute joint marketing plans with strategic technology partners, aligned to ANZ sales priorities, partner objectives and growth opportunities.
• Plan and deliver integrated partner campaigns across digital, content, events, webinars and other demand-generation channels.
• Partner closely with Sales and partner stakeholders to identify target audiences, priority solutions and opportunities to generate and accelerate pipeline.
• Manage channel marketing programs from planning through to execution, ensuring strong coordination across internal teams and external partners.
• Track campaign performance, pipeline contribution and ROI, using insights to optimise marketing activity and investment.
• Support partner events, executive engagements and enablement initiatives that strengthen relationships, market presence and customer engagement.

What we need to see from you

• Strong experience in channel, partner or B2B marketing, ideally within technology, cloud, software or IT services.
• Demonstrated experience developing and executing partner-led campaigns and go-to-market programs.
• Strong understanding of demand generation, pipeline development and the connection between marketing activity and sales outcomes.
• Experience working collaboratively with Sales teams and external technology partners.
• Strong stakeholder and project management skills, with the ability to manage multiple campaigns and priorities.
• Commercial and data-driven mindset, with experience measuring campaign performance and marketing ROI.

About You

• You enjoy working at the intersection of Marketing, Sales and Partnerships and understand what makes successful partner marketing work.
• You are proactive and collaborative, while still comfortable taking ownership and driving activity through to completion.
• You can balance strategic thinking with hands-on campaign execution in a fast-moving environment.
• You are commercially minded and curious, always looking for ways to strengthen partner engagement, create demand and contribute to growth.

Job Function

Marketing & Channel
Accommodations