Vice President Group Director - Content Strategy

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

As VP/Group Director, Content Strategy, you will be a senior leader of content strategy for a global banking client, helping turn business, brand and customer needs into content that is relevant, useful and effective.

Reporting to the SVP, Head of Content Strategy, you will help bring our broader content vision to life across a diverse portfolio of work - from major campaigns and always-on content to ongoing sports partnerships including FIFA, The Masters, ANWA and the Boston and Chicago Marathons, as well as new innovation projects.

This is a hands-on strategy leadership role. You will work closely with clients and teams to shape briefs, develop content strategies and frameworks, identify audience and content opportunities, guide content development and ensure the work connects back to clear customer and business objectives.

You will lead and develop a team of strategists while partnering closely with Brand Strategy, Social, Creative, Media, Digital Experience, Data and other disciplines and working closely with your account management client lead and in include Search/Data/Tech (bc of AI & LLM).

Responsibilities

What You'll Do

• Lead day-to-day content strategy across a diverse portfolio of work, including major campaigns, always-on programs, sports partnerships and activations, and innovation projects.
• Help maximize the value of the client’s major partnerships - including FIFA, The Masters, ANWA and the Boston and Chicago Marathons - by identifying compelling content opportunities before, during and beyond key moments.
• Translate business, brand and audience needs into clear content strategies, briefs, frameworks and plans.
• Develop content strategies across the customer journey - from awareness and engagement through consideration, education, conversion and relationship building.
• Shape editorial and always-on content strategies, identifying what the client should talk about, where it can add value and how content should show up across channels.
• Connect brand storytelling, financial education, products and services, customer needs and cultural context to create content people find useful and relevant.
• Guide content development across digital and owned experiences, social, search, paid media and other customer touchpoints.
• Bring strong content production expertise and be able to move from strategy into hands-on creative development and production, with experience shaping both owned content and media-led content partnerships and a strong understanding of the broader content and media marketplace.
• Partner closely with Social, Media, Creative and Production teams to turn strategy into strong content and stay involved through development and execution.
• Use audience, cultural, search, performance and competitive intelligence to identify opportunities and continuously improve the work.
• Work with the Head of Content Strategy and specialist teams to bring emerging capabilities - including Search/AEO, AI and LLM discoverability - into day-to-day content strategy where relevant.
• Build strong client relationships, bringing proactive ideas and a clear point of view rather than simply responding to briefs.
• Partner across the network to ensure content connects with broader brand, social, media and experience strategies.
• Lead, mentor and develop content strategists, raising the quality and consistency of the team's thinking and work.

Qualifications

What We're Looking For

• 10+ years of experience in content, digital, social, brand or integrated strategy, ideally within an agency or similarly complex environment.
• Deep experience developing content strategies and programs for major brands, from strategic brief through development and execution.
• Strong understanding of audiences, customer journeys, editorial planning, digital and owned content, and social content.
• Ability to connect content to both brand and business objectives, rather than treating content as an output or channel.
• Strong strategic and creative instincts - you can find the opportunity, articulate a clear point of view and inspire great work.
• Comfort working across multiple content formats, channels and stages of the customer journey.
• Familiarity with the changing role of search, AI and emerging discovery behaviors, with an appetite to build deeper expertise as these capabilities evolve.
• Strong client leadership skills and the confidence to present, challenge and influence senior stakeholders.
• Experience leading and developing strategists and creating an environment where people can do their best work.
• Financial services or another complex, regulated category is extremely helpful, but not essential.

Mindset

You are a strategist who likes making things happen. You can think at altitude but are equally comfortable getting into a brief, shaping the work and helping a team get to a better answer.

You are curious about audiences, culture, content and how people's behaviors are changing. You bring a point of view, collaborate easily across disciplines and are energized by building new capabilities while delivering great work today.

Above all, you believe great content starts with understanding what people need and what a brand can genuinely add - and turning that into work that earns attention, provides value and drives the business forward.

Additional information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $159,695.00 - USD $244,720.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/15/2027.