Demand Generation Lead

We’re seeking a highly motivated and results-driven founding Demand Generation Lead to join our dynamic marketing team at Magical. The ideal candidate will have a proven track record of developing and executing successful demand generation strategies that generate high-quality leads and drive customer engagement. This will be the first time Magical is hiring for this role, so your experience and impact will be carving out a new function at the company.

Core responsibilities

• Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with Magical’s target customer segments and business objectives.

• Channel Management: Oversee and optimize performance across various demand generation channels, including events, content marketing, performance marketing, sponsorships, and more.

• Lifecycle Marketing: Own and manage Magical’s lifecycle marketing program by developing journeys and writing emails for various stages of the customer journey.

• Cross-Functional Collaboration: Collaborate effectively with marketing, sales, and product development teams to ensure alignment and achieve company goals.

• Lead Generation: Develop and implement targeted lead generation programs, such as webinars and events, to drive qualified leads into the sales pipeline.

• Market Research: Conduct in-depth market research to identify customer needs, preferences, and industry trends.

• Performance Analysis: Track and analyze key performance metrics to measure campaign success and identify areas for improvement.

Requirements

• At least 5 years of experience in demand generation, preferably in a B2B environment

• Proven track record of planning and executing successful demand generation campaigns

• Strong analytical skills with the ability to gather and interpret data to inform marketing strategies

• Proficient in marketing automation software and CRM systems

• Excellent written and verbal communication skills

• Ability to work in a fast-paced environment and manage multiple projects simultaneously

• High level of creativity and innovation

• Strong organizational and project management skills

• Team player with the ability to collaborate across departments and levels of the organization

• Experience at early stage company (preferred)

Perks That’ll Make You Smile

• Competitive salary and equity to reward your awesome skills

• Epic team adventures (Past trips: Iceland, Lisbon, Dominican Republic, Mexico)

• Unlimited PTO (because burnout is not in our vocabulary)

• Annual wellness credit to keep you healthy and happy

• Productivity stipend to supercharge your work setup