Candidates should have an experience-centric mindset, enthusiasm, curiosity, entrepreneurial initiative, and a strong work ethic.
Ability to provide strategic guidance and day-to-day tactical direction on operational and marketing-related matters.
Strong organizational skills and salesmanship.
Clear, concise communication skills and a strong sense of urgency.
Orientation toward innovation, trying new things, optimization, and improvement.
High ethical standards and integrity.
Proficiency in Microsoft Office, Word, Excel, and Outlook.
Experience leading a cross-functional team toward productive, shared outcomes.
Ability to handle multiple projects simultaneously and adapt to ambiguity and change.
An MBA or other advanced degree is preferred.
Experience in retail property management, retail, consumer goods, hospitality, marketing, or a service industry is preferred; 10–15 years is stated as preferred experience.
Experience working in a fast-paced, rapidly evolving workplace.
Demonstrated success as a leader, including hiring, leading, and developing people.
Responsibilities
Achieve excellence in the day-to-day operations of The Avenue Viera.
Oversee and own the general budget, support the business plan, and act as a fiduciary.
Lead the center's regular activities, including brand management, marketing, operations, customer service, sales, and administrative management.
Build and manage external partnerships with tenants, customers, the community, government, and financial partners.
Consider consumer needs, identify leads for Leasing, and partner with Leasing to attract, retain, and grow tenants.
Partner with Construction and Development to improve the property and enhance customer experience through parking, services, amenities, public spaces, art, and other details.
Build and drive strategic brand partnerships that generate incremental revenue and add value for guests.
Work in a complex cross-functional environment with stakeholders including the Executive Committee, marketing, operations, and brand partnerships.
Manage property finances in relation to performance, evaluate financial trade-offs, and prepare and manage a budget.
Manage a large workload by prioritizing impact versus effort and return on investment.
Develop and participate in a proactive MOD plan for the center.
Motivate and develop direct reports and cross-functional teams, including a Marketing lead and Office Manager.
Desired Qualifications
Experience in retail property management, retail, consumer goods, hospitality, marketing, or a service industry, with 10–15 years of experience preferred.
General Manager, The Avenue Viera
WS Development · Melbourne, United States · Full-time · Posted 2026-05-29
Workplace: on_site
Department: Field
Description
Overview
The General Manager (GM) has overall responsibility for the success and excellence of The Avenue Viera and is relentlessly focused on customer, tenant, and client experience while always keeping the financial bottom line in mind. The property is beloved by many in the community and on the cusp of its next chapter introducing exciting and dynamic retailers and restaurants alike. The GM is a leader at WS Development and has direct reports including a Marketing lead and an Office Manager, as well as working closely with security, housekeeping, and maintenance vendors.
The ideal candidate will be both a strategic leader and one that motivates his/her cross-functional and direct report team with a passion for and understanding of a modern consumer-centric experience. This person looks to analogous but disparate industries (think Disney, cultural centers, civic public space, etc.) for inspiration and understands our innate challenge is a battle for people’s time – in the pursuit of creating places where people want to be. Further, this person will possess exceptional interpersonal skills, the ability to sell what we do and inspire partners around the mission. This includes selling in the context of Leasing tours and brand partnership development.
We work in an entrepreneurial environment, so the candidate must have the ability to pivot and evolve, and to make decisions in a rapidly changing environment. Comfort in business plans, strategy, and financial fluency are a part of day-to-day project management. Candidates will come from a wide variety of backgrounds including retail, hospitality, entertainment, and marketing. The day-to-day work of a GM is highly cross-functional in nature. The GM will report to a regional Director of Asset Strategy and Experience.
Key position accountabilities
Overall responsibility for achieving excellence in the day-to-day operations of The Avenue Viera
Oversight and ownership of general budget, supporting the business plan, and thinking like a fiduciary.
Lead regular activities of the center including brand management, marketing, operations, customer service, sales, and administrative management.
Build + manage external partnerships, including those with tenants, customers, the community, the government, and financial partners.
Actively consider your consumer and help identify leads for Leasing; partner with Leasing to attract, retain, and grow the best tenants in the market.
Partner with Construction and Development to improve the property and continually focus on the details that make the customer experience the best it can be (consider parking, added services, amenities, public spaces, art, etc.)
Build and drive strategic brand partnerships, resulting in incremental revenue and added value experiences for your guests.
Experience working in a complex cross-functional environment involving management of a wide variety of stakeholders– including the Executive Committee, marketing, operations, brand partnerships, competitive landscape, etc.
Manage the property finances within the context of its performance and critically evaluate financial trade-offs. This includes preparing a budget and its management.
Juggle a large workload with a focus on impact vs effort (and where your ROI will be the most effective).
Develop and participate in a proactive MOD plan for your center.
Requirements
Qualifications and competencies
Experience-centric mindset
Enthusiasm, curiosity, entrepreneurial initiative, and a strong work ethic
A people-person who enjoys developing people, growing relationships, and collaboration.
Ability to provide both strategic guidance and day-to-day tactical direction on a wide variety of operational and marketing-related matters.
Strong organizational skills
Salesmanship and passion
Clear, concise communication skills
Desire to work hard & with a strong sense of urgency.
Can-do, optimistic attitude
Orientation toward innovation and trying new things.
Consistent focus on optimization and improvement (both self-improvement and the work)
High ethical standards and integrity
Proficiency in computer skills, including Microsoft Office, Word, Excel, and Outlook
Experience leading a cross-functional team towards productive, shared outcomes
Ability to handle multiple projects simultaneously.
Comfort with ambiguity and adaptability to change.
Education and experience
A college degree required with MBA or other advanced degree preferred.
10-15 years’ experience in retail property management, retail, consumer goods, hospitality, marketing, or a service industry preferred.
Experience working in a fast-paced, rapidly evolving workplace.
Demonstrated success as a proven leader, passionate about hiring great people, leading great people, and developing great people.
About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class installations and activations. Established in 1990, WS is a vertically-integrated company that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country.
WS is where great ideas and great people come together to design, build, and operate some of the best loved real estate projects in the country. We live at the intersection of entrepreneurship and establishment. We have the infrastructure of decades supporting a culture of free-thinking excellence.
We expect every WS employee to feel welcomed and valued irrespective of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, marital status, parental status, cultural background, and life experiences. Or for any other reason.