Director Demand Generation & ABM - Integrated Marketing Strategy

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Director Demand Generation & ABM, Integrated Marketing Strategy

Job Description

PRIMARY PURPOSE: The Director, Integrated Marketing Strategy & ABM leads the development and execution of integrated marketing campaigns that align brand, demand generation and account-based marketing (ABM) strategies to drive pipeline growth, executive engagement and strategic account penetration.

This role partners closely with sales, business development, product/service line leaders, creative, communications, digital and analytics teams to design and execute multi-channel campaigns focused on priority industries, buyer personas and target accounts.

The position serves as a strategic connector between business priorities and marketing execution — ensuring campaigns are insight-driven, measurable, highly coordinated and aligned to revenue goals.

ESSENTIAL FUNCTIONS and RESPONSIBILITIES

• Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams.
• Partner with sales leadership to identify and prioritize strategic accounts.
• Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies.
• Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings.
• Works with fellow Brand Strategists to develop and design best practices and best-in-class marketing approaches.
• Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement.
• Responsible for team marketing budget, and Agile Team resources towards the highest value growth initiatives.
• Develops campaign strategies coordinating digital, events, content, nurture, webinar, ABM and sales outreach tactics.
• Designs and executes account-based marketing programs aligned to target industries, buyer personas and organizational priorities.
• Coordinates personalized outreach programs, landing pages, executive events and nurture experiences.
• Supports demand generation and lead capture initiatives tied to MQL, SQL and pipeline goals.
• Manages performance optimization through testing, reporting and analytics.
• Collaborates cross-functionally with creative, communications, digital, analytics and business teams.
• Lead conference and executive event marketing strategy, including pre-event, onsite and post-event engagement programs.
• Develops campaign briefs, messaging frameworks, KPI definitions and executive-ready reporting.
• Drives continuous optimization across campaign performance, targeting, conversion and engagement.

ADDITIONAL FUNCTIONS and RESPONSIBILITIES

• Performs other duties as assigned.
• Travels as required.

SUPERVISORY RESPONSIBILITIES

• Provides support, guidance, leadership and motivation to promote maximum performance.
• Administers company personnel policies in all areas and follows company staffing standards and training recommendations.
• Interviews, hires and establishes colleague performance development plans; conducts colleague performance discussions.

QUALIFICATIONS

Education & Licensing
Bachelor's degree in marketing, business, or a related field, from an accredited college or university preferred.

Experience

Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM).

Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes.

Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities.

Strong background in campaign performance analysis, translating insights into data-driven optimization and strategic recommendations.

Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams.

Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase), with experience supporting enterprise growth and go-to-market initiatives.

Skills & Knowledge

• Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement.
• Knowledge of lifecycle marketing and revenue operations processes.
• Familiarity with intent data, audience segmentation, and account scoring methodologies.
• Strong analytical skills with the ability to interpret data and drive performance optimization.
• Excellent communication, presentation, and executive presence skills.
• Strong organizational and project management skills.
• Ability to collaborate across cross-functional teams and align stakeholders.
• Ability to meet or exceed Performance Competencies.

WORK ENVIRONMENT

When applicable and appropriate, consideration will be given to reasonable accommodations.

Mental:  Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines

Physical:  Computer keyboarding, travel as required

Auditory/Visual:  Hearing, vision and talking

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description.  They are not intended to constitute a comprehensive list of functions, duties, or local variances.  Management retains the discretion to add or to change the duties of the position at any time.

As required by law, Sedgwick provides a reasonable range of compensation for roles that may be hired in jurisdictions requiring pay transparency in job postings. Actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, and cost of specific location. For the jurisdiction noted in this job posting only, the range of starting pay for this role is $160,000 annually and bonus eligibility. A comprehensive benefits package is offered including but not limited to, medical, dental, vision, 401k and matching, PTO, disability and life insurance, employee assistance, flexible spending or health savings account, and other additional voluntary benefits.

Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.