Online Demand Creation Campaign Specialist and AI Strategist

Job Description Summary

Do you want to lead the digital transformation of demand creation and pioneer AI-driven marketing strategies for a global leader in the energy transition?

GE Vernova is looking for an exceptional Online Demand Creation Campaign Specialist and AI Strategist to join our Online Experience and Intelligence (OXI) team based in Spain.

Job Description

GE Vernova - The Energy to Change the World

With over 130 years of experience and proven innovation, GE Vernova is leading a new era of energy. We are electrifying the world while working to decarbonize it. Our name reflects our mission. “GE” carries a legacy of quality and ingenuity. “Ver” signals Earth’s lush ecosystems, while “Nova” nods to a new era of lower-carbon energy we are helping to deliver.

Focused on the future, GE Vernova is accelerating the shift to reliable, affordable, and sustainable energy. We help customers power economies and deliver electricity vital to health, safety, and quality of life.

Electrification

Our Electrification solutions modernize grids, enable renewable integration, and strengthen energy systems. From software to power conversion and storage, we help create smarter, more resilient energy networks.

Let’s Talk about the Role

The Online Demand Creation Campaign Specialist and AI Strategist will lead global campaign planning, execution, and optimization for the Software and Controls Solutions business segment while serving as the designated lead driving AI adoption across the OXI campaign team.

You will partner across businesses to drive enhanced customer engagement and experience, shaping integrated web messaging, designing AI-enabled workflows, and modernizing campaign production to accelerate growth and efficiency.

How You Will Make a Difference

• Leading the SCS business segment campaigns, developing the overall business approach and standards for all software and controls campaigns including integrated web messaging supported by the OXI team.
• Leading global campaign planning, execution and optimization for prioritized GE Vernova business campaigns, aligning the necessary resources to drive efficiency and collaboration, with a clear understanding of business goals, objectives and KPIs to support the sales pipeline for key business initiatives.
• Serving as the OXI campaign team’s lead for AI-driven production, a unique cross-functional role responsible for identifying, developing, and implementing AI tools and processes that accelerate campaign production across the team while maintaining quality and consistency. Apply AI to improve campaign speed, scalability, and production efficiency for all campaign managers, extending impact beyond individual campaigns.
• Designing and implementing AI-enabled workflows, standard work, governance frameworks, and quality review checkpoints for the campaign team, while developing training and reusable resources that enable self-service adoption of AI-assisted production and ensure responsible, consistent use of AI across all OXI campaign activities.
• Using a Lean approach, leading the end-to-end online campaign life cycle, including campaign strategy development and set-up, creation of innovative, successful and measurable content, and promotional planning and execution across SEM, display, email, social and paid media, along with ongoing analysis and optimization to drive qualified leads to sales and influence existing customers.
• Collaborating with the content team and support the development of omni-channel campaign content, including landing pages, web personalization, webinars, email and promotions.
• Measuring, analyzing, and reporting campaign performance against internal goals and external benchmarks, including account-level engagement and top-performing channels, while translating insights into clear, actionable recommendations for non-expert audiences.
• Monitoring digital analytics against KPIs, evaluating and optimizing for strong performance and ensuring a proactive feedback loop on campaign learnings to influence future strategies and create actionable recommendations.
• Supporting continual digital strategy growth through external benchmarking and communication of new trends and applications, including emerging AI and automation capabilities relevant to campaign marketing.

Skills for Success

You should be a collaborative digital marketing expert, with:

• The ability to drive multi-channel marketing campaigns for a global B2B company from strategy to execution.
• The capability to design and implement AI and automation tools that improve marketing workflows, speed, and scalability across a team.
• An understanding of digital analytics platforms such as Tableau and Adobe Analytics, alongside marketing tools like Salesforce, Marketo, and SmartSheets and Adobe Analytics or similar platforms.
• An expertise in email planning, digital paid media execution (such as AdWords and LinkedIn), and data-driven optimization.
• A keen interest in emerging AI capabilities, digital marketing trends, and continuous operational improvement.
• Advanced experience in Marketing and Demand Creation, with knowledge comparable to a University degree alongside professional achievements.
• Fluency in English.

A University Bachelor or master’s degree in marketing or a related field is nice to have, but we are most interested in your total experience and professional achievements.

Where and how you'll work

This is a fully remote position based in Madrid or Barcelona.

Our Culture

Every action shapes our future. That’s why our north star is a culture of impact, where everyone is empowered to thrive and achieve.

Addressing the urgent need to build a more sustainable electric power system while improving the trajectory of climate change emissions are global priorities, and we take our responsibility seriously. That is our mission at GE Vernova: continuing to electrify to thrive and decarbonize the world. We play a significant role in leading a new era of energy.

Our technology helps generate approximately twenty-five percent of the world’s electricity today, and we are working to power the rest. If we want the future of energy to be different, then join us and be the difference. Together, we are the Energy of Change!

We're determined to be the best place to grow

We believe that strong careers are built on a variety of experiences, strong connections, and continuous development. We’re committed to providing you the tools to navigate and shape a strong career journey that aligns with a healthy work-life balance. No two careers are the same, and yours should reflect your personal and professional goals. Your people leader and trusted mentors will support you through navigating your journey.

We also prioritize fair pay, performance-based rewards, and wellbeing programs for you and your family. With opportunities to move across teams and functions, your career can keep evolving while sustainability stays at the core of everything we do.

Inclusion & Diversity

We are passionate about creating an inclusive work environment. By valuing the ideas and contributions of a diverse workforce we help inspire others to grow, succeed, and raise the bar for everyone.

As an equal opportunity and affirmative action employer, GE Vernova is committed to support disadvantaged groups whilst providing equal opportunities for both GE Vernova associates and applicants alike.

Join us at GE Vernova where results can be achieved by embracing a community of belonging.

Additional Information