Marketing Manager - Global Marine

We’re looking for a Marketing Manager, Global Marine, in this role, you’ll play a key role in bringing our marketing strategy to life, supporting the Marketing Director, Global Marine, in delivering impactful projects and campaigns. Working across our global and Great Britain (GB) markets, you’ll collaborate with colleagues and stakeholders to coordinate marketing initiatives, drive engagement and ensure our activities are delivered seamlessly and effectively in support of our strategic objectives.

This is a hybrid role offering the opportunity to collaborate in person with marketing colleagues and key business stakeholders, with regular office attendance to build relationships, share ideas and deliver results together.
 

The Role

Our Marine specialty delivers dependable and innovative risk management solutions to a broad spectrum of marine clients, ranging from shipowners and shipbuilders to superyachts, global cargo, specie (jewelry and precious metals) and fine art. This role will provide key support to the Marketing Director and Marketing Team in delivering the marketing plan and all its elements and tactics within agreed timelines and budgets. It includes activity in GB and in the local teams’ global locations.

Key Responsibilities
•    Deliver essential support to the Marketing Director in executing diverse marketing projects and campaigns, and provide crucial support in coordinating and ensuring the successful execution of all marketing deliverables, tactics, and reporting for GB and global markets
•    Collaborate actively with regional and global marketing teams, including specialised Centers of Excellence (Communications, Design, PR, Digital and Research/Analytics), to ensure seamless campaign and program delivery.
•    Actively support and advise stakeholders during project execution and deliver to their needs, with a sense of urgency and accountability
•    Cultivate and maintain an understanding of the marine insurance market, along with WTW's specific products, services, and solutions for clients.
•    Ensure all marketing content adheres to compliance and regulatory requirements in a highly regulated environment
•    Evaluate marketing campaigns through analysis of digital data to ensure that the activity is helping the company to achieve its sales goals. Use the activity to help guide and improve future marketing initiatives
•    Demonstrate a strong passion for digital marketing, including SEO and GEO, leveraging analytics to enhance page visibility and deliver optimal user experience on our digital platforms.
•    Foster strong collaborative relationships across the wider marketing team to promote consistent approaches, share best practices, and drive innovation in both GB and global contexts.
•    Build effective partnerships with sales teams to align marketing efforts with sales growth targets, ensuring measurability and integration with CRM and other sales reporting tools.
•    Establish and nurture relationships with key stakeholders within various Lines of Business and campaigns (GB and global), acting as a trusted advisor by understanding their challenges and offering proactive marketing solutions.
•    Assist in the planning and execution of digital and in-person client events, supporting the Marketing Director, as needed.
 

What will you bring

•    Relevant marketing experience is essential, ideally gained within an insurance broking, professional, financial services or a B2B environment.
•    Experience in marketing communications across a range of offline and online channels.
•    Experience in delivering digital marketing campaigns, using email marketing systems, social media and other digital channels; SEO/GEO experience useful
•    Experience using digital analytics to validate campaign direction and prove growth opportunities
•    Adaptable and quick learner with new marketing tools, systems and processes 
•    Strong project management skills and attention to detail
•    Excellent organisational skills and ability to juggle a large workload and prioritise work effectively 
•    Strong communication skills (both written and verbal)
•    Ability to use own initiative and work unsupervised, whilst recognising when to escalate issues or ask for help when required
•    Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships
•    Credibility to work with, and to influence, colleagues at all levels within the company
•    A good appreciation of delivering marketing in a regulated environment (FCA)
•    A completer finisher mind-set with the drive to deliver projects in a timely manner regardless of any obstacles and challenges
•    Team player who is flexible and adaptable across a range of tasks
•    A good eye for detail and ability to think logically and calmly through projects, as well as issues that present themselves.
•    Change and adaptability/ability to work through ambiguity, as well as an ability to work across geographies
 

What we offer

Enjoy a benefits package designed to help you thrive, both professionally and personally. You'll receive 25 days of annual leave plus an extra WTW day to relax and recharge. Our comprehensive health and wellbeing offering includes private healthcare, life insurance, group income protection, and regular health assessments, all giving you peace of mind. Secure your future with our defined contribution pension scheme, featuring matched contributions up to 10% from the company.

We support your growth and balance with hybrid working options, access to an employee assistance programme, and a fully paid volunteer day to make a difference in your community. On top of these, you can opt into a variety of additional perks including an electric vehicle car scheme, share scheme, cycle-to-work programme, dental and optical cover, critical illness protection, and much more. Start making the most of your career and wellbeing with a range of benefits tailored for you.

Equal Opportunity Employer

We’re committed to equal employment opportunity and provide application, interview and workplace adjustments and accommodations to all applicants. If you foresee any barriers, from the application process through to joining WTW, please email [email protected]