Principal Product Marketing
Ecosystem
Posted on 10/23/2023
INACTIVE
ConnectWise

1,001-5,000 employees

Software solutions for TSPs
Company Overview
ConnectWise stands out as a comprehensive platform for technology solutions providers (TSPs), offering a suite of products that cater to business management, remote monitoring, cybersecurity risk assessments, and more. The company's competitive edge lies in its integration with hundreds of key vendors and its robust community engagement, positioning it as an industry leader. Its customizable and flexible features make it an adaptable tool for MSPs and TSPs, supporting them at every stage of their business, irrespective of their company goals.
Data & Analytics

Company Stage

Seed

Total Funding

$585K

Founded

1982

Headquarters

Tampa, Florida

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

40%
Locations
Tampa, FL, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Salesforce
Marketing
CategoriesNew
Sales & Account Management
Growth & Marketing
Requirements
  • Bachelor’s Degree or higher
  • 8+ years’ experience in channel marketing with ISVs, VARs, VADs, and more
  • A proven track record of success in GTM strategy and product marketing
  • Knowledge of the managed service provider space preferred
  • Experience Product Marketing Salesforce App Exchange Preferred
Responsibilities
  • Building and overseeing execution of the annual plan to support the ecosystem revenue goals
  • Orchestrating resources—across marketing and other teams—to deliver on the plan
  • Driving sales enablement activities to ensure proper adoption of plans and offers
  • Establishment of needed content and offers to drive the business
  • Establishing ongoing business rhythms to ensure organizational alignment and success
  • Capturing market intelligence to further refine strategy over time
  • Evaluating and refining the value proposition for the Invent Program
  • Partnering with the Invent Team to recruit new vendors into the program
  • Driving increased awareness of and engagement with the ConnectWise Marketplace
  • Ensuring the marketing operations engine is optimized to support program recruitment, vendor communications and other marketing priorities as defined by the plan
  • Support co-marketing engagement with top tier GTM vendors
Desired Qualifications
  • Experience with ecosystems, e.g., Salesforce AppExchange
  • Some business case experience
  • Adept in influencing without authority
  • Strong executive maturity and relationship building skills