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Full-Time

Director – Revenue Operations

Updated on 9/13/2024

Babylist

Babylist

501-1,000 employees

Versatile baby registry platform and app

Consumer Goods

Compensation Overview

$137.6k - $206.4kAnnually

+ Equity + Bonus

Senior, Expert

Remote in USA

Category
Project Management
Strategy Development
Business Development
Business & Strategy
Required Skills
NetSuite
Market Research
Sales
Communications
Management
Data Analysis
Requirements
  • 10+ years of experience in sales or revenue operations within a high-growth media company, publisher, or platforms
  • At least 5 years of experience leadership and people management; you’ve hired, performance managed, and developed high performing teams
  • Deep experience in the ad industry with knowledge of the broader media ecosystem, with prior experience in building processes, tools, benchmarks and the right data to manage a growing media business
  • Experience working with non-programmatic/non-banner media products, including newsletters, events, social, custom content, and native placements
  • Strong analytical skills with ability to derive actionable insights from complex data sets
  • Adept and knowledgeable in manipulating large data sets within excel (i.e pivot tables, pivot charts, dashboards, interactive charts, vLookup and sumIfs functions, macros, etc)
  • Experience with OMS systems (i.e Boostr or Netsuite) and proficiency in sales analytics tools
  • Strong project management experience, with an ability to evaluate and re-prioritize rapidly and deliver results against aggressive deadlines
  • Commitment to strengthening the sales operational processes with knowledge, creativity and empathy
  • Excellent verbal and written communication skills for a variety of audiences
  • Self-motivated and able to work autonomously & collaboratively to find direction in ambiguity and complexity, both independently and alongside finance, accounting and people operations
  • Demonstrated proficiencies as a Program Manager in a rapidly changing environment
  • Experience launching and driving adoption for org-wide changes to operational processes
  • Bachelor’s Degree preferred
Responsibilities
  • Manage and optimize the end-to-end sales operations processes, including sales forecasting, pipeline management, OMS management, annual planning and sales performance analytics
  • Lead and manage a team. Own the hiring of future sales planning/operations team members as the function develops and matures.
  • Lead monthly, quarterly, and annual internal sales reviews: identify product optimizations, develop accurate revenue forecasts to help identify and size existing and new business opportunities, and create, develop and maintain the account planning processes in collaboration with sellers
  • Oversee the day-to-day operations of the sales and account management teams, including pipeline management and reporting, revenue forecasting, account allocation and quota setting
  • Develop dashboards and operational metrics in a constantly evolving sales organization and define systems and processes to support the rapid growth of Babylist
  • Establish and monitor key performance metrics to evaluate the effectiveness of sales efforts and drive continuous improvement – including analysis of sales pipeline data to identify optimization opportunities
  • Ensure accurate reporting across the organization, including existing and future headcount, revenue, margin, pipeline, and other metrics as required
  • Develop, benchmark and continuously optimize Babylist rate cards, packaging, and pricing. Help create and constantly optimize pricing and packaging strategies to maximize value to Babylist and benefits to partners
  • Serve as the primary point of contact to the sales team for approval of non-standard deals – balancing customer needs, sales targets, profitability, and other strategic opportunity / risk factors
  • Collaborate closely with sales leadership, HR, Finance and Accounting to develop and implement strategies to maximize sales productivity and achieve revenue targets
  • Analyze sales data and trends to provide actionable insights and recommendations for continuous improvement
  • Conduct market research to identify new opportunities and trends
  • Create and maintain comprehensive documentation of sales processes and procedures
  • Develop and maintain sales reports, dashboards, and KPIs to track performance metrics and communicate insights to stakeholders
  • Develop detailed training materials and maintain reference materials for how tools work and what is expected from the sales team when using them
  • Be the accountable owner for the systems and tools that our sales team uses to support our advertising customers

Babylist operates a versatile and comprehensive baby registry platform that leverages its expert-selected product offerings and technology-driven services like a mobile app and ecommerce shop. Serving over 9 million people annually, the company stands out in the $88 billion baby product industry by providing a singular, streamlined solution for new parents navigating the complexities of baby product selection. This focus on tailored, user-friendly experiences makes it a leader in the field and a workplace where innovation and commitment to user satisfaction are deeply valued.

Company Stage

Series C

Total Funding

$50.7M

Headquarters

Oakland, California

Founded

2011

Growth & Insights
Headcount

6 month growth

17%

1 year growth

57%

2 year growth

162%
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Simplify's Take

What believers are saying

  • The acquisition of Expectful could significantly broaden Babylist's market reach by integrating wellness services into its platform.
  • Strong financial backing from prominent investors ensures stability and resources for continued innovation and market expansion.
  • Babylist's strategic investments in other baby and toddler brands, like Lalo, indicate a forward-thinking approach to market consolidation and growth.

What critics are saying

  • The integration of Expectful's wellness services may face challenges in aligning with Babylist's existing product-focused platform.
  • The competitive landscape in the baby products and parental wellness sectors is intense, requiring constant innovation to maintain market position.

What makes Babylist unique

  • Babylist's acquisition of Expectful positions it uniquely at the intersection of baby products and parental wellness, unlike competitors focused solely on products.
  • The company's strong venture backing, including a $40 million Series C round, provides a financial cushion for aggressive growth and innovation.
  • Babylist's dual role as both a registry platform and a product discovery tool offers a comprehensive solution for new parents, setting it apart from single-function competitors.