Full-Time

Director – Revenue Operations

Posted on 9/5/2024

Babylist

Babylist

501-1,000 employees

Comprehensive baby registry platform for parents

Education
Consumer Goods

Compensation Overview

$137.6k - $206.4kAnnually

+ Equity + Bonus

Senior, Expert

Remote in USA

Category
Project Management
Strategy Development
Business Development
Business & Strategy
Required Skills
NetSuite
Market Research
Sales
Communications
Management
Data Analysis
Requirements
  • 10+ years of experience in sales or revenue operations within a high-growth media company, publisher, or platforms
  • At least 5 years of experience leadership and people management; you’ve hired, performance managed, and developed high performing teams
  • Deep experience in the ad industry with knowledge of the broader media ecosystem, with prior experience in building processes, tools, benchmarks and the right data to manage a growing media business
  • Experience working with non-programmatic/non-banner media products, including newsletters, events, social, custom content, and native placements
  • Strong analytical skills with ability to derive actionable insights from complex data sets
  • Adept and knowledgeable in manipulating large data sets within excel (i.e pivot tables, pivot charts, dashboards, interactive charts, vLookup and sumIfs functions, macros, etc)
  • Experience with OMS systems (i.e Boostr or Netsuite) and proficiency in sales analytics tools
  • Strong project management experience, with an ability to evaluate and re-prioritize rapidly and deliver results against aggressive deadlines
  • Commitment to strengthening the sales operational processes with knowledge, creativity and empathy
  • Excellent verbal and written communication skills for a variety of audiences
  • Self-motivated and able to work autonomously & collaboratively to find direction in ambiguity and complexity, both independently and alongside finance, accounting and people operations
  • Demonstrated proficiencies as a Program Manager in a rapidly changing environment
  • Experience launching and driving adoption for org-wide changes to operational processes
  • Bachelor’s Degree preferred
Responsibilities
  • Manage and optimize the end-to-end sales operations processes, including sales forecasting, pipeline management, OMS management, annual planning and sales performance analytics
  • Lead and manage a team. Own the hiring of future sales planning/operations team members as the function develops and matures.
  • Lead monthly, quarterly, and annual internal sales reviews: identify product optimizations, develop accurate revenue forecasts to help identify and size existing and new business opportunities, and create, develop and maintain the account planning processes in collaboration with sellers
  • Oversee the day-to-day operations of the sales and account management teams, including pipeline management and reporting, revenue forecasting, account allocation and quota setting
  • Develop dashboards and operational metrics in a constantly evolving sales organization and define systems and processes to support the rapid growth of Babylist
  • Establish and monitor key performance metrics to evaluate the effectiveness of sales efforts and drive continuous improvement – including analysis of sales pipeline data to identify optimization opportunities
  • Ensure accurate reporting across the organization, including existing and future headcount, revenue, margin, pipeline, and other metrics as required
  • Develop, benchmark and continuously optimize Babylist rate cards, packaging, and pricing. Help create and constantly optimize pricing and packaging strategies to maximize value to Babylist and benefits to partners
  • Serve as the primary point of contact to the sales team for approval of non-standard deals – balancing customer needs, sales targets, profitability, and other strategic opportunity / risk factors
  • Collaborate closely with sales leadership, HR, Finance and Accounting to develop and implement strategies to maximize sales productivity and achieve revenue targets
  • Analyze sales data and trends to provide actionable insights and recommendations for continuous improvement
  • Conduct market research to identify new opportunities and trends
  • Create and maintain comprehensive documentation of sales processes and procedures
  • Develop and maintain sales reports, dashboards, and KPIs to track performance metrics and communicate insights to stakeholders
  • Develop detailed training materials and maintain reference materials for how tools work and what is expected from the sales team when using them
  • Be the accountable owner for the systems and tools that our sales team uses to support our advertising customers

Babylist provides a universal baby registry platform that allows expecting and new parents to compile baby products from any store, including popular retailers like Amazon, Target, and Etsy. The platform features an interactive checklist and expert-vetted guides to assist parents in making informed choices about baby gear and essentials. Babylist differentiates itself from competitors by offering a comprehensive solution that combines affiliate marketing, direct sales, and curated product recommendations, generating revenue through affiliate commissions, exclusive curated kits, and advertising partnerships. The company's goal is to simplify the baby registry process for parents, ensuring they have all the necessary items for their growing families while enhancing user engagement with offerings like a free box of goodies for new registrants.

Company Stage

Series C

Total Funding

$38.9M

Headquarters

Oakland, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Expectful expands Babylist's offerings into health and wellness.
  • Growing demand for eco-friendly products aligns with Babylist's product recommendations.
  • AI integration can enhance personalized shopping experiences on Babylist's platform.

What critics are saying

  • Increased competition from Lalo could draw customers away from Babylist.
  • Integration challenges with Expectful may distract from Babylist's core business.
  • Reliance on affiliate marketing exposes Babylist to changes in partner terms.

What makes Babylist unique

  • Babylist offers a universal registry platform integrating products from any store.
  • The platform combines affiliate marketing, direct sales, and curated recommendations for revenue.
  • Expert-vetted guides and interactive checklists enhance informed decision-making for parents.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Sick Leave

Remote Work Options

Flexible Work Hours

Wellness Program

Mental Health Support

Company Equity

INACTIVE