Full-Time
Lifecycle Marketing
Doctoralia Spain
No salary listed
Barcelona, Spain
Hybrid
Hybrid in Barcelona with one required on-site day per week.
Category
 Growth & Marketing (1) |
|---|
Required Skills
Lead Generation
CRM
HubSpot
A/B Testing
Salesforce
Data Analysis
Requirements
- 2 to 4 years of experience in lead generation, customer marketing, customer relationship management, lifecycle marketing, or marketing automation roles.
- Hands-on experience with HubSpot, Salesforce, or similar customer relationship management and marketing automation platforms.
- Demonstrated experience executing multichannel campaigns using email, WhatsApp, webinars, blogs, and similar channels.
- Strong analytical mindset and comfort working with funnel and conversion metrics, adoption, engagement, and expansion metrics.
- Fluent Spanish and professional English, because the role works daily with a global team.
- Detail and process orientation, with the ability to own execution end to end.
Responsibilities
- Lead lead-generation campaigns and expansion monthly recurring revenue targets for the physician segment in Spain, taking responsibility for expansion monthly recurring revenue growth objectives.
- Orchestrate the physician customer lifecycle end to end, from acquisition and conversion of marketing-qualified leads through onboarding, activation, expansion, and long-term retention.
- Design and execute data-driven, multichannel automation flows and targeted campaigns across email, WhatsApp, Beamer, SMS, and other channels, balancing engagement with sophisticated contact-frequency management.
- Act as the primary contact for the physician segment in Spain regarding lead-generation and customer-marketing activities, working closely with Sales, Customer Service, Customer Support, and local Expansion teams to ensure a unified customer experience.
- Collaborate with global Marketing teams to adapt global frameworks and tailor segmentation and automation strategies to local-market requirements.
- Collaborate with Web, Content, Events, and Paid Media teams to launch cohesive full-funnel marketing programs and initiatives, including webinars, blog content, and other demand-generation and engagement activities.
- Proactively identify and implement improvements to existing workflows and data quality, using insights to improve operational efficiency and deliver measurable campaign impact.
Desired Qualifications
- Experience in healthcare, online marketplaces, or B2B2C SaaS environments.
- Familiarity with A/B testing and lifecycle segmentation strategies.