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Daniel J Edelman Holdings

Marketing and communications agency for Microsoft

Vice President Strategy Director - Retail

Full-Time
$105k - $175k/yr+ Annual bonus
Expert
Bachelor's
New York, NY, USA
HybridHybrid work policy applies.
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • Deep experience leading brand, communications, creative, or integrated strategy within an agency, consultancy, or complex marketing organization.
  • A strong understanding of how brands build relevance, admiration, and consideration through culture and communications.
  • The ability to translate research and data into a sharp strategic point of view and communicate it through compelling storytelling.
  • A track record of inspiring creative teams and helping ambitious ideas become strategically sound, integrated work.
  • Confidence building trusted relationships with senior clients and navigating complex stakeholder environments.
  • A collaborative and generous leadership style, balanced by a commitment to rigor and high standards.
  • Intellectual curiosity, cultural fluency, and a desire to continually find better ways to solve problems.
  • The ability to manage multiple priorities without losing sight of the people, purpose, or quality of the work.
  • At least 8 years in brand or communications strategy in an agency setting.
  • Ability to follow the hybrid work policy.
  • A bachelor's degree or equivalent experience.
Responsibilities
  • Lead integrated strategy across brand, purpose, reputation, and cultural initiatives.
  • Help clients uncover the human problem behind a business challenge and define how communications can create meaningful change.
  • Turn research, cultural intelligence, social listening, and business data into clear, actionable strategic opportunities.
  • Develop strategic frameworks, narratives, and creative briefs that inspire breakthrough ideas.
  • Guide annual planning and goal-setting, helping clients align around a clear vision and roadmap for success.
  • Identify shifts in consumer behavior, culture, retail, fashion, and lifestyle that can unlock new opportunities for the brand.
  • Ensure inclusivity is embedded throughout the strategic process and that the work resonates with diverse, intersectional audiences.
  • Partner with creative teams from the first spark of an idea through launch and optimization.
  • Create the strategic conditions for culturally relevant and emotionally resonant work.
  • Keep ideas grounded in the brief while giving teams the space and inspiration to take the work somewhere unexpected.
  • Ensure audience, channel, measurement, and activation plans connect back to the central strategy.
  • Interpret campaign results and identify opportunities to optimize the work, extend successful platforms, and build long-term brand equity.
  • Serve as a trusted strategic advisor to senior clients, bringing clarity, confidence, and a strong point of view.
  • Develop deep relationships across the client’s marketing organization and broader agency-partner ecosystem.
  • Lead strategic conversations, workshops, and presentations that create alignment and help clients make confident decisions.
  • Identify opportunities to expand the agency’s impact and deepen the client relationship.
  • Partner with account leadership to protect, strengthen, and grow the business.
  • Collaborate across creative, account, production, earned media, influencer, digital, social, technology, experience, and data and intelligence teams.
  • Connect different disciplines and perspectives around a shared strategic vision.
  • Navigate multiple projects, priorities, and stakeholders while maintaining a high bar for the work.
  • Create an environment where people feel supported, challenged, and empowered to do their best thinking.

About the company

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Daniel J Edelman Holdings

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Assembly is a marketing and communications agency that works with Microsoft worldwide, blending strategy, creative, earned media and paid media to grow brand impact. It uses AI-powered processes to streamline collaboration and efficiency while guiding campaigns across brand social, Modern Life and Devices, Xbox, LinkedIn, and corporate communications. The team draws on brand and social strategy, integrated marketing, B2B marketing and tech to turn ideas into active brands from start to finish, across multiple channels. Its goal is to help Microsoft tell its story and empower people and organizations to achieve more by delivering clear, action-oriented campaigns that raise executives’ visibility and influence stakeholders.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Seattle, Washington

Founded

2015

Get referred to Daniel J Edelman Holdings

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Simplify Jobs

Simplify's Take

What believers are saying

  • June 2026, Edelman appointed Kenny Gold to deepen creator and social offerings.
  • May 2026, Edelman reshuffled EMEA leadership and added Julian Payne and Justin Westcott.
  • August 2026, Edelman kept winning recognition, leading Asia-Pacific SABRE nominations with 23 entries.

What critics are saying

  • March 2026 layoffs cut about 300 Edelman employees and shut several brands.
  • Assembly’s Microsoft concentration creates catastrophic dependency if Microsoft rebids or in-sources work.
  • July 2026 exits of Mainardo de Nardis and Ed Williams signal unstable leadership.

What makes Daniel J Edelman Holdings unique

  • Assembly Media is Microsoft’s dedicated agency, serving Xbox, Surface, Microsoft 365, and Windows.
  • DJE Holdings combines Edelman, Zeno, UEG, and Ruth into one integrated network.
  • Edelman expanded creator marketing in 2026 with Kenny Gold as Global Chief Creator Officer.

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Benefits

  • Hybrid Work Options