Full-Time
Posted on 6/18/2024
Performance marketing platform for targeted advertising
$70k - $105kAnnually
Entry
Los Angeles, CA, USA
Hybrid schedule requires in-office presence on Tuesdays and Wednesdays.
MediaAlpha operates in the performance marketing sector, focusing on connecting brands with consumers who are ready to make a purchase. The platform offers advanced targeting capabilities, allowing advertisers to bid intelligently on ad placements. This transparency enables advertisers to see where their ads are placed and how they perform, leading to better decision-making and improved returns on investment. MediaAlpha primarily serves advertisers and brands in industries like insurance, travel, and financial services, where timely and relevant advertising is essential for converting leads into sales. The company uses a marketplace model with a real-time auction system for ad placements, ensuring efficient allocation of ad space and charging advertisers based on a percentage of their ad spend. MediaAlpha's goal is to enhance the effectiveness of marketing campaigns by providing a platform that delivers targeted ads to consumers at the right moment.
Company Stage
IPO
Total Funding
$145.4M
Headquarters
Redmond, Washington
Founded
2011
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