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Full-Time

Data Analyst

Confirmed live in the last 24 hours

MediaAlpha

MediaAlpha

51-200 employees

Performance marketing platform for targeted advertising

Consumer Software
Entertainment
Financial Services

Compensation Overview

$70k - $105kAnnually

+ Bonus + Restricted Stock Units

Junior, Mid

Los Angeles, CA, USA

Hybrid schedule requires in-office presence on Tuesdays and Wednesdays.

Category
Data Analysis
Data & Analytics
Required Skills
Python
Data Science
R
SQL
Data Analysis
Requirements
  • Strong analytical ability and experience synthesizing large data sets
  • Capacity to think critically and creatively, anticipate problems, and propose solutions
  • Excellent verbal and written communication skills
  • Ability to create and present data visualizations to team members and clients
  • Self-starter who takes initiative on projects, implements new processes, and scales existing workflows
  • SQL and Excel proficiency
  • Demonstrable passion for data science and programming (Python, R)
  • Experience applying statistical concepts to real-world business problems (e.g., A/B testing)
  • B.S. or B.A. required, preferably in a quantitative discipline (e.g., economics, business, finance, math, engineering, computer science, statistics)
Responsibilities
  • Compile, analyze, and interpret marketplace data to maximize revenue and profitability across business units
  • Work with advertisers to find opportunities to efficiently expand their investment in our marketplace
  • Master the MediaAlpha platform’s tools and reporting
  • Help clients build, execute, and optimize campaigns and measure results
  • Utilize a combination of Python, R, and SQL to build tools that automate and improve the efficiency and efficacy of analytics team processes

MediaAlpha connects brands with consumers who are ready to make a purchase through a performance marketing platform. It offers advanced targeting and transparency, allowing advertisers to bid intelligently on ad placements and track their ad performance. The company operates on a real-time auction model, ensuring efficient ad space allocation and charging fees based on ad spend. MediaAlpha's goal is to enhance the effectiveness of targeted advertising, particularly in industries like insurance and travel.

Company Stage

IPO

Total Funding

$145.4M

Headquarters

Redmond, Washington

Founded

2011

Growth & Insights
Headcount

6 month growth

5%

1 year growth

0%

2 year growth

-11%
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Simplify's Take

What believers are saying

  • The introduction of new lead buying options and the extension of partnerships, such as with The Zebra, indicate MediaAlpha's commitment to innovation and market expansion.
  • The company's recent secondary offering and successful IPO reflect strong investor confidence and provide capital for further growth.
  • MediaAlpha's focus on high-value industries like insurance and financial services offers significant revenue potential due to the high demand for targeted advertising in these sectors.

What critics are saying

  • The highly competitive digital advertising market requires continuous innovation to maintain a competitive edge.
  • Dependence on key partnerships, such as with The Zebra, means that any disruption in these relationships could impact revenue.

What makes MediaAlpha unique

  • MediaAlpha's platform offers unparalleled transparency and advanced targeting capabilities, allowing advertisers to make more informed bidding decisions compared to competitors.
  • The real-time auction-based system ensures efficient allocation of ad space, which is particularly beneficial in high-stakes industries like insurance and financial services.
  • MediaAlpha's marketplace approach, where advertisers only pay for leads likely to convert, provides a more cost-effective solution than traditional advertising models.