Full-Time

Data Analyst

Posted on 6/18/2024

MediaAlpha

MediaAlpha

51-200 employees

Performance marketing platform for targeted advertising

Financial Services
Consumer Goods
Entertainment

Compensation Overview

$70k - $105kAnnually

+ Annual Bonus + Restricted Stock Units

Entry

Los Angeles, CA, USA

Hybrid schedule requires in-office presence on Tuesdays and Wednesdays.

Category
Data Analysis
Data & Analytics
Required Skills
Python
Data Science
R
SQL
Data Analysis
Requirements
  • Strong analytical ability and experience synthesizing large data sets
  • Capacity to think critically and creatively, anticipate problems, and propose solutions
  • Excellent verbal and written communication skills
  • Ability to create and present data visualizations to team members and clients
  • Self-starter who takes initiative on projects, implements new processes, and scales existing workflows
  • SQL and Excel proficiency
  • Demonstrable passion for data science and programming (Python, R)
  • Experience applying statistical concepts to real-world business problems (e.g., A/B testing)
  • B.S. or B.A. required, preferably in a quantitative discipline (e.g., economics, business, finance, math, engineering, computer science, statistics)
Responsibilities
  • Compile, analyze, and interpret marketplace data to maximize revenue and profitability across business units
  • Work with advertisers to find opportunities to efficiently expand their investment in our marketplace
  • Master the MediaAlpha platform’s tools and reporting
  • Help clients build, execute, and optimize campaigns and measure results
  • Utilize a combination of Python, R, and SQL to build tools that automate and improve the efficiency and efficacy of analytics team processes

MediaAlpha operates in the performance marketing sector, focusing on connecting brands with consumers who are ready to make a purchase. The platform offers advanced targeting capabilities, allowing advertisers to bid intelligently on ad placements. This transparency enables advertisers to see where their ads are placed and how they perform, leading to better decision-making and improved returns on investment. MediaAlpha primarily serves advertisers and brands in industries like insurance, travel, and financial services, where timely and relevant advertising is essential for converting leads into sales. The company uses a marketplace model with a real-time auction system for ad placements, ensuring efficient allocation of ad space and charging advertisers based on a percentage of their ad spend. MediaAlpha's goal is to enhance the effectiveness of marketing campaigns by providing a platform that delivers targeted ads to consumers at the right moment.

Company Stage

IPO

Total Funding

$145.4M

Headquarters

Redmond, Washington

Founded

2011

Growth & Insights
Headcount

6 month growth

5%

1 year growth

2%

2 year growth

-7%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven predictive analytics enhance targeting precision and ROI for advertisers.
  • Privacy-centric advertising solutions align with MediaAlpha's transparency focus.
  • Programmatic advertising expansion in insurance drives demand for MediaAlpha's platform.

What critics are saying

  • FTC investigation may lead to regulatory fines impacting profitability.
  • Securities fraud investigation could result in legal challenges and financial penalties.
  • Secondary public offering may dilute shares, affecting stock prices and shareholder satisfaction.

What makes MediaAlpha unique

  • MediaAlpha offers a transparent, vertically integrated marketplace for real-time bidding.
  • The platform provides unparalleled targeting using structured search and big data analytics.
  • MediaAlpha's marketplace model efficiently allocates ad space through an auction-based system.

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