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Mammoth Brands

Multi-brand CPG platform for personal care

Associate Creative Director - Copywriter

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Think in campaigns, finding the idea before solving copy execution.
  • Balance brand storytelling with business performance and write with both in mind.
  • Have a confident, well-developed point of view on brand voice and defend it constructively.
  • Provide direct, specific feedback that improves other people's writing.
  • Understand social and digital platforms and create writing that feels native to each platform.
  • Operate effectively with ambiguity and advance loose briefs or unresolved problems without needing all the answers.
  • Build trust with cross-functional partners through preparation, clear communication, and follow-through.

Responsibilities

  • Concept original campaign ideas across social, digital, in-store, and activations in close partnership with the ACD Art Director, bringing copy thinking and voice strategy to every brief.
  • Own copywriting across packaging, retail, digital, social, and campaign touchpoints, maintaining a consistent and evolving brand voice for each brand.
  • Manage and develop two Senior Copywriters through structured feedback, regular critiques, and documented growth goals.
  • Define and document the copy voice for Lumē and Mando as the brands evolve, building guidelines the broader team can use independently.
  • Write for and direct video and content production, ensuring the copy and concept land correctly through production partners.
  • Partner with Brand and Marketing leads at campaign brief kickoffs to reframe strategy before writing begins.
  • Run concepting sessions with the ACD Art Director to develop campaign ideas.
  • Review and provide specific feedback on copy produced by Senior Copywriters.
  • Partner with the Social team early to shape platform-native content ideas and execution.
  • Write headline directions for product launches and brief the team on extending selected directions.
  • Use evidence to challenge Marketing briefs that are technically accurate but do not sound human.
  • Participate in packaging reviews and ensure the copy reflects the brand voice.
  • Prioritize team needs, make decisions, unblock work, and keep work moving.
  • Collaborate with the Design Director and design team on brand identity and campaign alignment, and partner with content creation, Brand, Marketing, Social, Retail, and Product teams.

About the Company

Mammoth Brands

Multi-brand CPG platform for personal care

Mammoth Brands develops, acquires, and operates multiple personal care and household brands. Its portfolio includes Harry’s (shaving), Flamingo (women’s care), Lume (deodorant), Mando (men’s deodorant), and Coterie (premium baby care), and it runs an integrated platform for product development, manufacturing, marketing, distribution, and sales through both direct-to-consumer and retail. An in-house arm, Mammoth Labs, supports incubation and acquisitions to grow the brand lineup. The company differentiates itself through a diversified brand lineup, control of the end-to-end value chain, and an active acquisition strategy, with a goal to build a broad omnichannel consumer goods platform that reaches more customers online and in stores.

Company size
201-500
Company stage
Growth Equity (Venture Capital)
Total funding
$769.6M
Headquarters
New York City, New York
Founded
2012

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