Marketing Manager

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

As our products and technology have evolved with the world, Visa remains ubiquitous, reaching new customers in new and often invisible ways. We are at the center of this digital revolution with a network that connects people with over 80 million businesses all over the world. And Visa’s network is expanding, accelerating our growth. Our resilient business model, with its strong track record of success, will provide you with amazing opportunities to grow in your career, as well. 

Job scope 

The role is based in Chisinau, Moldova.

Visa is seeking an experienced and passionate Marketing Manager who will create and execute marketing plans for Moldova, including product marketing, sponsorships, merchant campaigns and support client marketing, i.e. supporting banks and other financial institutions, in order to achieve local business objectives. In addition, this role will be providing necessary support of GAM Marketing Lead in Georgia, if necessary. 

Expectations of the role holder: 

• Monitor the development of the banking and financial services industry across the region, analyze trends and understand factors impacting current and potential business results of Visa. 

• Identify new market opportunities and increase services to banks, merchants and cardholders to evolve the value of the Visa brand. Suggest relevant Visa-led marketing campaigns, help to identify partnership opportunities with merchants and event organisers, implement the campaigns in cross functional teams and develop communication toolkits for the clients in order to communicate the activities. 

• Represent Visa to the clients by being a point of contact to them on marketing related topics. Capture VAS opportunities in smaller countries to contribute to regional VAS target. 

• Align plans with the Country Manager, as well as with the rest of the local team. Ensure key stakeholders are fully informed of all campaign activities beforehand, accommodate their feedback/input and act accordingly. Manage cross functional teams. 

• Manage the allocated budget for respective assets and activities and ensure all activities are performed within parameters fully and on time in accordance with Visa policies and requirements. Provide regular reporting on budget tracking. Ensure budget discipline. 

• Provide quantitative post-campaign and regular performance analysis in due time and incorporate learnings into future projects. 

• Share best practice and successful programs with other Visa Regional offices.  

Deep dive on key responsibility areas 

Consumer Marketing 

• Support planning and implementation of marketing strategies for Moldova to achieve key business metrics based on country priorities, interfacing with internal stakeholders (Functions, Business Development Team, Country Manager). 

• Support development of electronic payments and product innovations in Moldova, by implementing 360° launches of innovative product solutions  

• Build Visa brand awareness and relevance through sponsorships by implementing several local sponsorship projects in the market. Utilize regional and global sponsorship assets in the region to drive impactful consumer and client activations. 

• Develop and implement communication plans of key end-user benefits across markets to ensure Visa preference and regular usage. 

• Brief creative and media agencies. Execute campaigns, including media plan execution, digital partnerships and engagements. 

• Effectively manage all stakeholders responsible for the successful implementation of a campaign including agencies, suppliers, merchants and banks and others as appropriate. 

Client marketing 

• Communicate annual / quarterly marketing plans with regular updates at formal meetings. 

• Support marketing engagements with key clients including developing client marketing plans and execution of marketing initiatives and campaigns on behalf of Clients. 

Agency management 

• Manage relationship with our creative and media buying agency supporting strategy definition, budget planning & tracking, plan development, channel planning, data analysis and media optimization to push our marketing evolution upstream especially in the digital and social fields. 

• Work closely with GAM Marketing Lead & Country team to manage country’s marketing budget and ensure that all activities adhere to Visa’s financial forecasting, reporting, sourcing, legal and compliance policies. 

• Actively support the global brand strategy by ensuring all campaigns comply with the brand strategy and visual and verbal guidelines & Visa policies. Ensure compliance and process correctness of Visa key controls. 

Qualifications

• Bachelor’s degree in marketing, business or a related field with a marketing foundation 

• Minimum 5 years of marketing experience, preferably in finance/payment industry, retail, services, Creative Agency or similar. 

• Demonstrated track record in the development and implementation of integrated campaigns as well as in marketing consultancy and in agency management. 

• Experience in executing global sponsorships and managing local partnerships is a plus 

• Experience with content and digital marketing is a plus 

• Multicultural sensitivity and interpersonal relationship management skills are essential including the ability to work effectively as part of a multi-functional country or regional team. 

• Strong planning, organizational and problem-solving skills. 

• Ability to manage multiple projects in a fast-paced environment under short timelines. 

• Should be proactive and demonstrate initiative, responsive and sociable 

• Strong personal motivation and commitment 

• Fluent English speaker 

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.