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Kraft Heinz

Makes packaged foods for homes and restaurants

Head of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeStockholm, SwedenNo salary listedHybrid

About the Job

Requirements

  • A bachelor's degree in Marketing, Business Administration, or a related field is required.
  • Extensive marketing experience in a comparable leading role is required; experience may come from FMCG, other industries, or a start-up environment.
  • Proven expertise in brand management and integrated marketing is required.
  • Experience leading and developing high-performing teams is required.
  • Experience with budget and KPI management is required.
  • Fluent English is required; additional language skills are advantageous.

Responsibilities

  • Develop and execute the marketing strategy to drive brand growth and profitability.
  • Lead brand management, including the product portfolio, innovation, and product launches together with the team.
  • Plan, implement, and optimize integrated marketing campaigns across relevant channels for Retail and Foodservice.
  • Analyze market trends, consumer insights, and campaign performance to identify growth opportunities.
  • Manage the marketing budget and ensure effective allocation of resources and return on investment.
  • Collaborate closely with Sales, Category Development, Product Development, and other cross-functional teams locally and within the EU scope.
  • Lead, coach, and develop the marketing team, including performance management, talent development, and resource planning.
  • Ensure all marketing activities comply with company policies, legal requirements, and brand standards.

Desired Qualifications

  • Additional language skills are advantageous.

About the Company

Kraft Heinz

Makes packaged foods for homes and restaurants

Kraft Heinz makes packaged foods and drinks for households, restaurants and other foodservice operators around the world. Its portfolio includes Heinz ketchup and spans sauces, cheese, ready meals, coffee and refrigerated foods. The company develops recipes, manufactures products in its factories and works with outside producers to supply different markets. It earns revenue by selling through grocery chains, wholesalers, online retailers and distributors that serve commercial kitchens. With operating roots in Heinz's 1869 business and its combined group formed by a 2015 merger, it is co-headquartered in Pittsburgh, Pennsylvania, and Chicago, Illinois.

Company size
10,001+
Company stage
IPO
Headquarters
Pittsburgh, PA
Founded
1869

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