B

BetterHelp

D2C and B2B online therapy platform

International SEO/AEO Manager

Full-TimeUpdated on 10/23/2026
$110k - $130k+ Performance bonus + 401(k) employer match
Senior
Remote in USA
RemoteRemote; candidates in any time zone may apply. Travel to the San Jose office up to three times per year plus one company-wide offsite.
Growth & MarketingSEO Marketing

About the job

Requirements
  • At least 5 years of SEO experience, including at least 2 years focused on international or multilingual SEO.
  • Demonstrated understanding of answer engine optimization principles and hands-on experience optimizing content for AI-driven search surfaces.
  • Experience integrating AI tools such as Claude, ChatGPT, or Gemini into content creation and editorial workflows, including quality-control processes for regulated content.
  • A track record of driving organic growth in non-English markets.
  • Deep technical SEO fluency.
  • Experience managing editorial or content teams, ideally across time zones and languages.
  • Familiarity with content strategy and governance in regulated industries such as healthcare, finance, or legal.
  • Strong analytical skills and comfort using Google Search Console, Ahrefs, large language model visibility tools, and Looker.
Responsibilities
  • Own international organic growth strategy across priority markets, increasing organic user acquisition through traditional search and AI-driven discovery surfaces.
  • Develop and execute answer engine optimization strategy by optimizing content for search platforms and assessing what is measurable in the evolving landscape.
  • Monitor how the brand and its content appear across AI-powered search surfaces and develop strategies to improve visibility and accuracy of representation.
  • Own the operational model for multilingual SEO and answer engine optimization content production, leading international freelancers and agency partners.
  • Develop and manage AI-assisted, human-reviewed content workflows; establish editorial quality frameworks and performance standards; and ensure high-quality execution and continuous optimization across markets.
  • Drive technical SEO strategy internationally, including site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data.
  • Consult on site-structure decisions for international expansion, including subdomain versus subdirectory strategy and URL architecture.
  • Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages.
  • Partner with content creators and translators and use AI tools responsibly while maintaining accuracy, brand voice, and regulatory compliance and increasing output capacity.
  • Define and report on key performance indicators tied to organic traffic, rankings, AI citation share, and user growth by market.
Desired Qualifications
  • Experience building AI content workflows with human-in-the-loop review at scale.
  • Familiarity with how large language models are trained and how that influences content discoverability and citation.
  • Background in content management system internationalization, including hreflang, locale routing, and translation management systems.
  • Understanding of E-E-A-T in regulated verticals.
  • Fluency in one or more active languages: Spanish, French, Dutch, or German.

About the company

B

BetterHelp

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Website

BetterHelp provides online mental health services through a direct-to-consumer subscription model, giving users ongoing access to licensed therapists via messaging, phone, or video sessions. Subscribers engage with therapists through flexible channels as long as their subscription remains active, and the company also serves the B2B market by extending mental health support to employees of partner companies. Its combination of consumer and employer offerings, along with the backing of Teladoc Health, gives it broad reach within a scalable telehealth platform. The goal is to make mental health care more accessible and affordable for individuals and employees at scale.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$4.5M

Headquarters

San Francisco, California

Founded

2013

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Simplify Jobs

Simplify's Take

What believers are saying

  • Billboard named BetterHelp its first-ever Official Mental Health Partner in March 2026.
  • Cybersmile and Mother's Day campaigns expanded 2026 reach with free therapy commitments.
  • Insurance revenue reached $22 million in Q2 2026, showing new monetization momentum.

What critics are saying

  • FTC's 2023 privacy case still stains BetterHelp's brand and invites stricter scrutiny.
  • Q2 2026 BetterHelp revenue fell 12% to $212.6 million as cash-pay demand weakened.
  • If insurance conversion stalls, BetterHelp's cash-pay business can keep shrinking into irrelevance.

What makes BetterHelp unique

  • Teladoc's BetterHelp gives direct-to-consumer therapy plus employer and insurance distribution.
  • BetterHelp claims 30,000 licensed therapists globally, creating unmatched consumer marketplace liquidity.
  • 2026 PSO participation formalizes quality oversight through Teladoc's Institute of Patient Safety.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Remote Work Options
  • Flexible Work Hours
  • Employee Stock Purchase Plan

Growth & Insights and Company News

Headcount

6 month growth

24%

1 year growth

24%

2 year growth

28%
OrthoIndy
Sep 15th, 2026
WeShare Health and orthoindy collaborate to expand specialty care access in Indianapolis.

WeShare Health and orthoindy collaborate to expand specialty care access in Indianapolis. New collaboration offers providers clear verification and payment within two weeks while giving patients a new way to access comprehensive orthopedic care INDIANAPOLIS, Aug. 24, 2026 - Expanded access to high-quality orthopedic care is coming to Central Indiana individuals, families, and small businesses seeking an alternative to traditional health insurance. WeShare Health, a nonprofit healthcare sharing organization built to make healthcare simpler, more affordable, and more human, today announced a new collaboration with OrthoIndy, a leading orthopedic practice specializing in bone, joint, spine, and muscle care. Through the collaboration, WeShare Health members across Central Indiana will have access to OrthoIndy's comprehensive orthopedic services and specialists. The collaboration comes as WeShare Health continues to expand its presence in Indianapolis and serve those looking for an alternative to employer insurance and ACA plans. For OrthoIndy and other providers considering the WeShare Health network, the partnership is built on three fundamentals: clear member verification, a straightforward billing process, and payment for eligible medical expenses in less than 14 days, faster than most traditional insurers. WeShare Health is a nonprofit, faith-inspired organization where members contribute monthly to share one another's eligible medical expenses. WeShare Health exists to keep members healthy, and to support them when they're not. According to WeShare Health, members access a national network of more than 1 million physicians at 30 to 60 percent less than comparable traditional insurance. WeShare Health has served more than 100,000 members and shared more than $50 million in medical expenses. "We started WeShare Health because people deserve legitimate alternatives to traditional health insurance," said Christopher Jin, CEO of WeShare Health. "That same commitment extends to how we work with providers: clear processes, clear communication, and a partner they can count on. OrthoIndy is exactly the kind of relationship we're proud to build, and it's a model we intend to bring to more specialty providers across Indiana." "We're proud to take this step into the healthcare sharing space alongside WeShare Health because it creates another way for people in our community to access high-quality, comprehensive orthopedic care," said Dr. Matthew Lavery, president and CEO of OrthoIndy. "We want patients to have choices that work for them and their families. By working together with WeShare Health, we can help make OrthoIndy's orthopedic specialists and services accessible to more people across Central Indiana." "I've worked with OrthoIndy for years as a direct primary care physician in Indianapolis, and when I joined WeShare Health, OrthoIndy was the first referral partner I reached out to," said Dr. Jake DeWitt, Chief Medical Officer of WeShare Health. "I've seen firsthand the level of care they consistently provide. As WeShare Health expands its presence across Indiana, we're proud to formalize a relationship built on that same trust, giving our members a direct path to some of the best orthopedic care in the state." WeShare Health is actively expanding its Indianapolis provider network. Physicians, specialists, clinics, and health systems interested in joining can expect clear eligibility documentation, a defined coordination process, and consistent payment turnaround. To learn more about OrthoIndy and its comprehensive orthopedic services, visit orthoindy.com. About WeShare Health WeShare Health is a nonprofit healthcare sharing organization built to make healthcare simpler, more affordable, and more human. Members contribute monthly to share one another's eligible medical expenses. OrthoIndy partner with organizations like Noom, BetterHelp, and Amwell to help keep members healthy. When they're not, WeShare Health steps in to share costs. Founded in 2018, WeShare Health has served more than 100,000 members nationwide and shared more than $50 million in medical expenses. Members access a national network of more than 1 million physicians at 30 to 60 percent less than comparable traditional insurance. WeShare Health is rated 4.6 out of 5 on Google Reviews and is certified as a Great Place To Work(R) by its employees. Its purpose is clear: people before profit. For more information, visit www.weshare.org. About OrthoIndy OrthoIndy is one of the nation's most respected orthopedic practices, trusted for leading-edge bone, joint, spine and muscle care. OrthoIndy is a three-time recipient of the No. 1 ranking in Indiana for joint replacement by Healthgrades, one of several national and statewide honors recognizing its healthcare quality and patient experience. With more than 100 physicians, OrthoIndy continues to expand access to high-quality, affordable orthopedic care through initiatives such as the Designated Orthopedic Network with Anthem. OrthoIndy is the official orthopedic provider for the Indiana Pacers and Indiana Fever and the preferred provider for employees of the State of Indiana, Indianapolis Public Schools and the Metropolitan School District (M.S.D.) of Wayne Township. Learn more at OrthoIndy.com. Media Contacts WeShare Health Maddie Greer P: 765-480-1698

Teladoc Health
May 14th, 2026
BetterHelp joins Patient Safety Organization to advance quality and safety practices in virtual mental health care.

BetterHelp joins Patient Safety Organization to advance quality and safety practices in virtual mental health care. New partnership elevates care standards through new reporting, strengthening organization's ability to identify risks, learn from data, and advance better outcomes SAN JOSE, Calif.-BetterHelp, the world's largest online therapy platform, today announced its partnership with the Institute of Patient Safety and Quality of Virtual Care, a component Patient Safety Organization (PSO) of Teladoc Health, BetterHelp's parent company. Founded in 2019, The Institute of Patient Safety and Quality of Virtual Care is the first PSO dedicated to clinical quality and continuous improvement in virtual care. Federally recognized PSOs create a structured, protected environment where healthcare organizations can identify risks, analyze safety events, and share insights to prevent future harm. To encourage continuous improvement, healthcare providers receive certain legal protections so that the root causes of emerging issues can be identified and addressed quickly. BetterHelp's participation builds on the company's existing foundation of rigorous clinical standards and systems that monitor engagement signals and escalate potential concerns to licensed clinicians for structured review, enabling a level of safety and oversight that is difficult to achieve in traditional settings. "This partnership builds on our ongoing investments in quality that help us advance outcomes, improve matching, and expand access through insurance," said Dr. Russell DuBois, Vice President of Clinical Quality, Operations and Innovation at BetterHelp. "With a network of more than 30,000 therapists on our platform, supporting millions of people around the world, and strong outcomes data, BetterHelp is in a unique position to contribute meaningful learnings at scale, and translate those insights into improvements that strengthen clinical quality, empower therapists, and elevate care delivery." Through its participation in the PSO, BetterHelp is enhancing its ability to: * Strengthen patient safety and care quality by identifying new trends, uncovering process gaps, and driving continuous improvement * Enable more candid, insights-driven learning to continuously improve care delivery * Build a foundation for scalable, responsible growth, supporting broader partnerships across the healthcare ecosystem As a PSO participant, BetterHelp will be able to review systematic patterns and safety evaluations in its clinical data. This will help to identify new opportunities to enhance the quality of care, improve outcomes, and support a more responsive experience for both providers and patients. "As virtual mental health continues to expand, participation from organizations like BetterHelp in The Institute of Patient Safety and Quality of Virtual Care advances a learning-driven system that benefits both patients and providers by improving the quality of patient care delivery," said Peggy Binzer, Executive Director of the Alliance for Quality Improvement and Patient Safety. About BetterHelp BetterHelp was founded in 2013 to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Today, it's the world's largest online therapy platform providing professional, affordable, and tailored therapy in a convenient online format. BetterHelp's network of 30,000 licensed therapists globally has helped millions of people worldwide take ownership of their mental health and work towards their personal goals. As the unmet need for mental health services persists, BetterHelp is committed to expanding access to therapy globally. About Teladoc Health Teladoc Health (NYSE: TDOC) is the global leader in virtual care. The company is delivering and orchestrating care across patients, care providers, platforms, and partners - transforming virtual care into a catalyst for how better health happens. Through its relationships with health plans, employers, providers, health systems and consumers, Teladoc Health, Inc. is enabling more access, driving better outcomes, extending provider capacity and lowering costs. Learn more at teladochealth.com. For press and media inquiries, please email Teladoc Health, Inc. at [email protected] and be sure to follow Teladoc Health, Inc. on X and LinkedIn. Are you a member in need of assistance? Please contact: [email protected]

Teladoc Health
Mar 16th, 2026
Billboard announces BetterHelp as first-ever official mental health partner.

Billboard announces BetterHelp as first-ever official mental health partner. Multi-Platform Collaboration to Launch "Like Minded," a Video Series Featuring Conversations Between Artists Across Genres and Generations, Facilitated by BetterHelp Therapists Grammy Award winner Corinne Bailey Rae and R&B singer Rayvn Lenae launched the series live at SXSW on Sat. March 14 NEW YORK, March 16, 2026 - Today, global music authority Billboard announced a partnership with BetterHelp, naming the world's largest therapy platform as its first-ever Official Mental Health Partner. At the center of the partnership is the launch of "Like Minded," a brand-new video series featuring unexpected artist pairings - whether from different decades, musical genres, or creative backgrounds - engaging in authentic, emotional conversations. Guided by BetterHelp's clinical leaders and licensed therapists, the series kicked off with a special live panel featuring Grammy(R) Award-winning singer, songwriter and musician, Corinne Bailey Rae and R&B singer and songwriter Ravyn Lenae at the Billboard House during SXSW on Saturday, March 14. The collaboration establishes a year-long platform dedicated to connecting music and mental health, aligning with key editorial moments and original storytelling throughout 2026. The pairings will explore their personal perspectives on mental health, sharing how their struggles and the industry landscape have evolved across different eras, genres, and stages of their careers. The live conversation was hosted by BetterHelp's Vice President of Clinical Quality and Innovation, Russell DuBois, PhD, joined by Billboard moderator Delisa Shannon. The intimate discussion focused on how artists from different musical backgrounds and generations approach mental health, introducing audiences to the themes and format of the series by examining how they have overcome hardships and the options available for bettering mental health. "If you do have people in your life...whether they're in the family or whether they're friends or a professional, I think it's so useful to be able to let these feelings out in a real healthy way," said Rae. When reflecting on the pressures of keeping up with her own success and asking for help, Lenae shared her own positive experience with therapy over the past year, noting, "I definitely enjoyed having the ritual and just talking through my day to day. I think that's something really special to do, especially if you feel like you're getting something really good back." The series aims to provide viewers with a full scope of the human experience through the lens of music. Following the live preview, the first episode featuring Corinne Bailey Rae and Ravyn Lenae will officially launch on Billboard's digital platforms later this March. "Like Minded" will deliver a fresh creative approach to mental health conversations that keep audiences engaged and connected. "Music has always been a powerful force for connection," said Dana Droppo, Chief Brand Officer, Billboard. "We're proud to partner with BetterHelp as our first-ever Official Mental Health Partner to create meaningful conversations around mental health that support artists, fans, and the broader creative community." "Music shapes culture and culture shapes how we talk about mental health," said Sara Brooks, Chief Growth Officer at BetterHelp. "Through 'Like Minded,' the candid conversations we're facilitating between high-profile artists and licensed therapists help underscore a simple truth: no matter who you are or how big your stage is, everyone needs support sometimes. We're proud to partner with Billboard to help reduce stigma and further normalize therapy as a proactive, everyday form of care." Beyond the video series, Billboard and BetterHelp will collaborate on a dedicated digital hub that brings together all related content. The destination will feature episodes of "Like Minded," expanded editorial coverage, and curated Billboard stories focused on mental health, creating an accessible, ongoing resource for audiences engaging with these conversations. BetterHelp's involvement in the music space is rooted in the belief that music and creative expression can open the door to important conversations about mental health. By meeting people where they are - whether at a festival or through their favorite artist's story - BetterHelp continues its mission to make professional, affordable, and tailored therapy a convenient reality for everyone. About Billboard Billboard is the ultimate barometer of success in music. Through its iconic charts, breaking news, multi-platform storytelling, and world-class events, Billboard tracks the world's top musicians and the business that powers them. Since its origin in 1894, music leaders and fans across the world look to Billboard as the most trusted source for music information, spanning more than a dozen countries and published in over 10 languages. Billboard's premium experiences range from the Billboard Power 100 to Billboard Women in Music, Billboard Latin Music Week, and Billboard Live, connecting the most impactful artists and industry leaders with fans from all corners of the globe. About BetterHelp BetterHelp is the world's largest online therapy platform, with a mission to make mental health care more accessible to everyone. Today, it provides professional, affordable, and tailored therapy in a convenient online format through a network of 30,000 qualified therapists globally. BetterHelp has helped millions of people worldwide take ownership of their mental health and work towards their personal goals. As the unmet need for mental health services persists, BetterHelp remains committed to expanding access to therapy globally and reducing the stigma surrounding mental health care. About Corinne Bailey Rae British singer/songwriter/musician Corinne Bailey Rae first shot to stardom with her self-titled #1 debut album in 2006, featuring the global hits "Put Your Records On" and "Like A Star." Over the course of her career she has released four critically acclaimed studio albums - and earned two Grammy Awards, two MOBOS, two Mercury Music Prizes, and a BET Award for Best International Act. She has collaborated with a wide range of artists including Mary J. Blige, Al Green, Herbie Hancock, Paul McCartney, Preservation Hall Jazz Band, Questlove, RZA, Stevie Wonder, Tracey Thorn, Pharrell, and many more. In 2026, Corinne will celebrate 20 years in her career, a significant milestone that reflects her enduring impact and dedication. She currently resides in Leeds, England with her husband and two daughters. About Ravyn Lenae Acclaimed singer-songwriter Ravyn Lenae has evolved from humble beginnings on the Southside of Chicago to the forefront of R&B and pop. Over the last decade, she has carefully crafted an incomparable sound by incorporating elements from house, synth-funk and more, with her signature style naturally evolving over the course of fan favorite EPs (Moon Shoes, Midnight Moonlight and Crush) and full-length albums Hypnos and Bird's Eye. Following a run of standout singles and collaborations with the likes of Monte Booker, KAYTRANADA and Steve Lacy, Lenae joined forces with GRAMMY Award winner Dahi (Kendrick Lamar, SZA) to executive produce her sophomore LP Bird's Eye in 2024. The album is highlighted by Lenae's breakthrough smash single "Love Me Not" (co-penned by Anderson .Paak) which has gone on to amass well over one billion global streams, a career debut and peak of #5 so far on the Billboard Hot 100 chart, top 10 placement across Top 40 and Rhythmic radio and standout performances on The Tonight Show with Jimmy Fallon, Jimmy Kimmel Live, The BET Awards 2025, The TODAY Show and more. Bird's Eye, which also features collaborations with Childish Gambino and Ty Dolla $ign, has been met by further critical praise from the likes of Billboard, NPR, The New York Times, The Washington Post, The Guardian and Pitchfork, the latter of which declared the collection to be "a genre-blending album that experiments within and beyond R&B - always guided by her expansive, cotton-candy soft soprano." A seasoned live performer, Lenae has toured on stages alongside Omar Apollo, SZA, Sabrina Carpenter, as well as grace the stages of festivals like Coachella and Lollapalooza and more. For press and media inquiries, please email Teladoc Health, Inc. at [email protected] and be sure to follow Teladoc Health, Inc. on X and LinkedIn. Are you a member in need of assistance? Please contact: [email protected]

Teladoc Health
Mar 12th, 2026
BetterHelp launches "Mind Over Madness," Turning every assist into free therapy hours this tournament season.

BetterHelp launches "Mind Over Madness," Turning every assist into free therapy hours this tournament season. SAN JOSE, Calif.-Today, as the countdown to college basketball's biggest tournament begins and pressure mounts on and off the court, BetterHelp, the world's largest online therapy platform, returns with Mind Over Madness - a first-of-its-kind nationwide activation transforming one of basketball's most iconic plays into a reminder that no one performs at their best alone. Teaming up with basketball great Joakim Noah, a player known for making the extra pass, BetterHelp is launching Mind Over Madness by donating an initial 1,000 hours of free therapy and will unlock an additional 10 hours for every assist recorded during this year's men's and women's national tournaments. Based on historical averages, more than 5,000 assists are typically recorded throughout tournament season, potentially unlocking over 50,000 hours of therapy nationwide.[1] As part of Mind Over Madness, Noah is also delivering a nationwide pep talk at a time when pressure is at its peak. "In basketball and in life, I learned early on that you can't win alone," said Noah. "I've always been a big believer in the assist, on and off the court. Everything changes when you have people in your corner, especially in those high-pressure moments. Sometimes you just need someone - a coach, a teammate, even a therapist - to remind you what you're capable of. When the pressure's on, it's your mindset that makes the difference." Research shows that 65% of athletes say a pep talk positively impacts performance and psychological readiness.[2] Recognizing that pressure extends far beyond the court, Noah's nationwide pep talk isn't just for athletes - it's for the fans, the students, and the coaches, all navigating high expectations too. Because whether you're on the court or off, no one performs at their best alone - and sometimes the assist makes all the difference. "The assist is one of basketball's defining plays and reflects the understanding that the best moments in the game don't happen alone, an idea that extends far beyond the court," said Sara Brooks, Chief Growth Officer at BetterHelp. "Nearly 1 in 5 college athletes experience a mental health concern, yet fewer than half seek support[3] - but those challenges aren't limited to athletes. Students, coaches, and fans face high-pressure moments, too. With Mind Over Madness, we're showing up during one of the most intense cultural moments of the year, unlocking care in real time and reinforcing that investing in your mind and accepting support isn't weakness - it's strength." Whether you're taking the shot, making the pass, or watching from the sidelines, your mind matters - and no one has to go it alone. Watch Joakim Noah's pep talk here, and for more information or to register for a free month of therapy, visit BetterHelp.com/MindOverMadness About BetterHelp. BetterHelp is the world's largest online therapy platform, with a mission to make mental health care more accessible to everyone. Today, it provides professional, affordable, and tailored therapy in a convenient online format through a network of 30,000 licensed therapists globally. BetterHelp has helped millions of people worldwide take ownership of their mental health and work towards their personal goals. As the unmet need for mental health services persists, BetterHelp remains committed to expanding access to therapy globally and reducing the stigma surrounding mental health care. Last year, during tournament season, BetterHelp launched Stop the Madness, a campaign supporting student-athletes facing online harassment and mounting pressure during tournament season. With Mind Over Madness, BetterHelp builds on that commitment - expanding its support beyond the court to coaches, fans, students, and anyone feeling the weight of high expectations. References * NCAA historical tournament statistics (men's and women's), average assists per game, and total tournament games. * Vargas-Tonsing, T.M. & Bartholomew, J.B. (2006). An Exploratory Study of the Effects of Pregame Speeches on Team Efficacy Beliefs. Journal of Applied Social Psychology. * Yoon, J.J., & Petrie, T. (2023). Barriers and Facilitators of College Athletes Seeking Mental Health Services. Journal of Athletic Training. For press and media inquiries, please email Teladoc Health, Inc. at [email protected] and be sure to follow Teladoc Health, Inc. on X and LinkedIn. Are you a member in need of assistance? Please contact: [email protected]

Daily Star
Sep 30th, 2025
Brits 'struggling to cope' turn to hairdressers and pets for emotional support

In an effort to bridge the gap between individuals and effective mental health support, BetterHelp has launched its Therapist Match Commitment.