SEA Agency Team Lead
TikTok
SEA Agency Team Lead
TikTok
Short-form video platform with ads
Team Introductions TikTok's Scaled Growth team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our Scaled Growth team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok. We are seeking an experienced Agency Team Lead for the SEA market to manage and develop a team of Agency Partner Managers (APMs) who support our highest-value agencies. In this role, you will lead a team responsible for growing agency portfolios, unlocking revenue opportunities, strengthening strategic partnerships, and using insights and data to deliver consultative, scalable solutions for our customers. The ideal candidate has proven success leading agency-focused, analytically driven digital sales teams in a fast-moving environment. You are confident managing change, building new processes, improving existing workflows, and leading go-to-market strategies. You will be a collaborative leader who enjoys developing talent, works effectively across functions, and takes ownership in accelerating customer success. With a strong understanding of the digital agency ecosystem in the METAP region, you will translate market knowledge into impactful programs, tools, and commercial outcomes. Responsibilities - Lead and manage results-driven and fast growing sales teams in SEA - Develop and execute strategic sales plans to drive revenue growth and agency engagement for the region as well as individual country - Collaborate closely with internal stakeholders such as Product Marketing, Marketing, Operations, Strategy tea, to tailor digital advertising solutions that meet client objectives and optimize both e-commerce and non-ecommerce performance. - Identify new business opportunities and emerging trends within digital ads and e-commerce to stay ahead of the competition. - Conduct regular market analysis and provide insights to enhance sales strategies and agency collaboration. - Represent the company at industry events, conferences, and client meetings within the region. - Track sales performance metrics and report progress to senior management.
Minimum Qualifications - Proven experience (5+ years) in agency sales or account management within the digital advertising and/or e-commerce sectors. - Has experience working with agencies and/or has strong networks and relationships with media agencies in SEA. - Deep knowledge of digital advertising formats, platforms (e.g., programmatic, social, search), and performance metrics. - Familiarity with e-commerce business models, marketplaces, and customer acquisition strategies. - Excellent communication, negotiation, and presentation skills. Preferred Qualifications - Experience working at major digital advertising platforms with exposure to high-growth agency ecosystems. - Deep knowledge of the digital advertising industry, particularly within segments such as professional services, entertainment, education, retail, and travel. - Experience developing go-to-market strategies based on market trends and customer insights. - Strong entrepreneurial and growth-oriented mindset, with comfort managing change and driving continuous improvement.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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