Senior Director - Corporate Relations, Dallas

Chevy's pink Corvette Stingray to pace Talladega and Martinsville NASCAR Cup races in 2026. The Chevrolet division will pay $1,500 per Team Chevy driver who finishes in the top 10, along with $500 per caution lap led by its pink Corvette Stingray Published: 5 Oct 2026, 10:26 UTC - By: Photo: Chevrolet Only two NASCAR Cup races will be paced by the pink 'Vette this year. Chevrolet is expanding its Making Strides Against Breast Cancer donation program to five races, with the pink-finished Stingray now confirmed to pace the field at Talladega Superspeedway on October 25 and at Martinsville Speedway on November 1. That makes the 2026 running the most involved version of the campaign General Motors has put together for the Chevrolet brand's 16th consecutive year collaborating with the American Cancer Society. The automaker has wired the donations into race results, making this a lot more than a four-wheeled ribbon. For every Team Chevy driver who finished in the top 10 at the Las Vegas Motor Speedway, Charlotte Motor Speedway, Phoenix Raceway, Talladega Superspeedway, and Martinsville Speedway, the Golden Bowtie writes a $1,500 check to the American Cancer Society. There is a $25,000 cap across the five events, and there is also a pace car clause to be highlighted. More specifically, $500 will be given for every caution lap the pink car leads during the Cup races at Talladega and Martinsville. Think of it as the messier the race, the bigger the fundraising. A multi-car pileup at Talladega, therefore, can be seen as a charitable opportunity. Chevrolet has kept the price of the pace car's appearances competitive over the years, but the real money comes from elsewhere. In 2025, the automaker's overall breast cancer fundraising pulled in more than $1.7 million for the American Cancer Society. The NASCAR-specific portion of that was $32,500. Photo: Chevrolet The expansion that doubled caps in 2026 pushes the ceiling higher, and the campaign started before the Corvette turned a wheel in anger. Donations began accruing at the South Point 400 at Las Vegas on Sunday, October 4, with the Stingray itself waiting until Talladega on October 25 for its 2026 on-track debut. Martinsville on November 1 is the penultimate race of The Chase, putting the pink machine on track for the championship endgame. As for the car, this is nothing more than a promo build rather than a demonstrator of carefully selected options. Nobody can order the Stingray's exterior goodies from the factory catalog, with said C8 wearing custom Strides Against Breast Cancer graphics. Its pink ribbon outline runs across the rear quarter panels, while yellow accents add to the visual drama of the mid-engined machine. With the pink Corvette back on track and donations tied to five races, this year's campaign creates more opportunities to make an impact. 16 years is a long run for any automaker-charity partnership, and this vehicle has become the face of it. When the pink Stingray shows up, the ribbon graphics do the talking while the donation mechanics quietly work their magic in the background. Chevrolet will total the program's donations after the Martinsville race on November 1. Last year's campaign, as noted earlier, generated $32,500 of the $1.7 million raised overall. With the expanded format doubling the caps this time, the final figure will show whether the bigger structure actually translates into bigger donations for the Making Strides Against Breast Cancer initiative. Liked the article? Follow Autoevolution to see more articles from autoevolution in your Google feeds.

Produce companies go pink for October. Oct 2, 2026 Two produce companies are promoting breast cancer awareness in October. Chiquita Brands International is teaming up with the American Cancer Society to launch its "Small Change, Big Difference" campaign, featuring its longtime icon Miss Chiquita as an advocate for early detection. The company will continue its tradition of replacing its blue sticker with its pink sticker on bananas worldwide. Other elements of the monthlong initiative include retail activations and instore displays, community events and educational content developed with nutrition experts. "Millions of Chiquita bananas carrying a special Pink Sticker travel around the world each October, but meaningful change goes far beyond what's on the table," said Andre Quadra, head of marketing for North America. "For years, we've used the reach of the Chiquita brand to encourage conversations around breast cancer awareness and support education and community engagement initiatives around the world. Reimagining Miss Chiquita in human form is the next evolution of that mission - transforming a familiar icon into a relatable advocate who can connect with women in a more personal way." Albertsons Albertsons Cos. and its Signature Select brand are partnering with Avocados From Mexico to support a nationwide breast cancer awareness campaign. The activation includes dedicated pink avocado displays and packaging throughout the month in Albertsons' produce departments. Additionally, Avocados From Mexico is donating $50,000 to Susan G. Komen, the nation's largest breast cancer organization. "The campaign is designed to raise awareness for breast cancer and encourage support for the important work Susan G. Komen does to fund research, support patients and advocate for better access to care," Albertsons said. Monica Watrous is the editor of Supermarket Perimeter, covering the latest trends and developments across the fresh grocery departments. She joined Sosland Publishing Company in 2013. She has a bachelor's degree in journalism from the University of Missouri-Columbia. Connect with Monica on LinkedIn or via email.