Data Analyst - Media Experience

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 3,000 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

The Data Analyst will provide analytic support and strategic recommendations for one of our client accounts. You have an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. You will be a team player and responsible in a client service environment.

Responsibilities

• Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
• Determine campaign data and tracking requirements
• Manage measurement systems for data capture and reporting
• Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research)
• Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies

Qualifications

• English B2+ or higher.
• 1-2 years’ experience within an analytics function in the marketing industry or multiple dedicated internships
• Excel
• Media experience.
  • Tools: DV360, CM360, Meta, Marketing Digital Metrics
• Experience in the analysis of large data sets to develop insights and learnings (data mining)
• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• SQL and database structure a huge plus
• Knowledge of visual techniques for data analysis and presentation
• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting, and privacy are a good to have
• Must feel comfortable learning new systems and tools
• Familiarity with some of these web measurement technologies an added bonus:
  • Ad serving platforms (e.g. DART) and digital display campaign performance data
  • Website analytics software (e.g. Adobe SiteCatalyst, Test & Target)
  • Technical computer skills including Excel and PowerPoint
  • Data visualization skills (e.g. Tableau)
  • Syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)
  • Statistical software packages (e.g. SPSS, SAS)