R

Resident Advisor

Lists electronic music events and sells tickets

Growth Marketing Lead

Growth MarketingConfirmed live in the last 24 hours
Full-timeLondon, UK£48k - £60k /yrIn-person

About the Job

Requirements

  • Four or more years of experience in growth or digital marketing, with a track record of achieving growth targets in a consumer business and the ability to explain the work performed, its impact, and how results were measured.
  • Hands-on experience in at least three of paid social and search, customer relationship management and lifecycle marketing, search engine optimization, app push, and conversion-rate optimization; appetite to build capability in the remaining areas.
  • Ability to build a funnel view, size opportunities, assess whether results are meaningful, and support decisions with data.
  • Confidence using tools such as Mixpanel, Iterable, and Google Analytics 4.
  • A structured approach to experimentation and the discipline to stop work that is not delivering.
  • Commercial understanding of how engagement metrics contribute to revenue.
  • Comfort owning both strategy and execution in a lean team.
  • Experience managing or developing others, with a clear and supportive leadership style.
  • Genuine interest in electronic music and its culture, and understanding of the community served and the importance of credibility with it.

Responsibilities

  • Own the business-to-consumer growth strategy, aligning resources to channels and initiatives with the highest demonstrated return.
  • Design and run a continuous experimentation programme across channels.
  • Maintain a documented backlog and a clear record of what worked, what did not, and what was learned.
  • Build a culture of disciplined testing, measurement, and iteration.
  • Own the acquisition and conversion funnel, from paid media, search engine optimization, answer engine optimization, and organic channels through onboarding and first ticket purchase.
  • Manage the paid media budget and freelance relationships.
  • Grow RA Guide usage and drive adoption of the consumer app.
  • Develop creative, low-cost growth strategies that fit RA's culture.
  • Identify funnel opportunities, size their potential impact, and turn insights into prioritized action.
  • Own customer relationship management and lifecycle marketing end-to-end across email, push, and in-app channels.
  • Develop onboarding, reactivation, and repeat-purchase journeys.
  • Build segmentation and personalization that reflect how people use RA.
  • Improve repeat purchase rates among the most important users.
  • Ensure engagement activity contributes to meaningful commercial outcomes.
  • Lead the Marketing Executive, providing clear direction, coaching, and career development.
  • Work closely with Product, Design, Data, Editorial, and Revenue to align growth activity with company priorities.
  • Partner with the Product Marketing Lead where consumer and RA Pro business-to-business work intersect.
  • Communicate priorities, trade-offs, results, and learning clearly across the business.

About the Company

Resident Advisor

Lists electronic music events and sells tickets

Resident Advisor runs an online platform where electronic music fans find club nights, festivals and DJs, and buy tickets to them. Its listings mix curated local picks with personalized recommendations, alongside a long-running magazine of news, features, reviews and films, written by contributors who work inside local scenes. Promoters, clubs and festivals list events and sell tickets through its RA Pro tools, while buyers pay a per-ticket service fee, so selling is free for promoters. The business also earns from advertising and throws its own RA-branded parties and festival stages. Resident Advisor is an independent company founded in 2001 and based in London.

Company size
51-200
Company stage
Grant
Total funding
$990K
Headquarters
London, United Kingdom
Founded
2001

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