Texas Original

Grows and sells medical cannabis in Texas

Director of Growth

Growth Marketing +1Confirmed live in the last 24 hours

Full-timeAustin, TX, USANo salary listedIn-person

About the Job

Requirements

At least 7 years of experience leading marketing or growth teams.
A proven track record of building and executing marketing strategies that drive measurable revenue and acquisition results.
Strong understanding of digital marketing, analytics platforms, and customer relationship management tools such as HubSpot.
Experience building and leading marketing teams.
Proven ability to leverage artificial intelligence tools to optimize marketing operations.
Comfort operating in a highly regulated environment with evolving compliance requirements.
Excellent communication, presentation, and interpersonal skills.

Responsibilities

Develop and execute a comprehensive marketing strategy that drives brand awareness, patient acquisition, revenue, and retention.
Manage and optimize the marketing budget, ensuring strong return on investment across campaigns and channels.
Lead go-to-market strategy for new product launches in collaboration with cross-functional teams.
Build, shape, and lead the marketing team to support company growth objectives.
Manage relationships with external vendors, agencies, and contractors.
Develop and implement an artificial intelligence strategy to streamline and optimize marketing workflows and processes.
Build and manage a pipeline of new physicians entering the Texas Compassionate Use Program.
Develop and execute onboarding processes for new physicians and retention strategies to strengthen long-term physician relationships.
Maintain regular, proactive communication with physicians enrolled in the program.
Create physician education materials covering product formulations, dosing guidelines, and program participation.
Develop and execute physician education events, webinars, and lunch-and-learns to drive engagement and program awareness.
Build and manage a team of physician relationship managers to scale outreach and support.
Understand physician pain points and develop clear, accessible guidelines addressing common questions around liability, product formulations, and dosing.

Desired Qualifications

Experience in healthcare, pharmaceuticals, finance, or other regulated industries is strongly preferred.

At Texas Original Compassionate Cultivation, our mission is to create the highest quality medicine that changes people’s lives. We stand beside all who believe in safe, legal and effective access to this powerful medicine. As fellow Texans, we see this as our responsibility to take care of our neighbors. Our vision is to transform Texas through the power and the truth of medical cannabis. We work alongside physicians and their patients with current qualifying conditions to supply prescription cannabis that can change lives.

The Director of Growth will lead marketing strategy and physician relationship development for Texas Original. This role is responsible for driving brand awareness, patient acquisition, and revenue growth while building and managing the physician pipeline that is essential to expanding patient access. The ideal candidate is both a strategic marketer and a relationship builder who can scale both functions within a highly regulated industry.

Key Responsibilities:

Marketing Strategy & Execution

Develop and execute a comprehensive marketing strategy that drives brand awareness, patient acquisition, revenue, and retention

Manage and optimize the marketing budget, ensuring strong ROI across all campaigns and channels

Lead go-to-market strategy for new product launches in collaboration with cross-functional teams

Build, shape, and lead the marketing team to support the company's growth objectives

Manage relationships with external vendors, agencies, and contractors

Develop and implement an AI strategy to streamline and optimize marketing workflows and processes

Physician Relationship Development

Build and manage a pipeline of new physicians entering the Texas Compassionate Use Program (TCUP)

Develop and execute onboarding processes for new physicians and retention strategies to strengthen long-term physician relationships

Maintain regular, proactive communication with physicians enrolled in the program

Create physician education materials covering product formulations, dosing guidelines, and program participation

Develop and execute physician education events, webinars, and lunch-and-learns to drive engagement and program awareness

Build and manage a team of physician relationship managers to scale outreach and support

Understand physician pain points and develop clear, accessible guidelines addressing common questions around liability, product formulations, and dosing

What You'll Need To Succeed:

7+ years of experience leading marketing or growth teams

Proven track record of building and executing marketing strategies that drive measurable revenue and acquisition results

Strong understanding of digital marketing, analytics platforms, and CRM tools like HubSpot

Experience building and leading marketing teams

Proven ability to leverage AI tools to optimize marketing operations

Comfort operating in a highly regulated environment with evolving compliance requirements

Experience in healthcare, pharmaceuticals, finance, or other regulated industries strongly preferred

Excellent communication, presentation, and interpersonal skills

Benefits Package:

Medical, Dental, Vision

Telehealth – Medical

Telehealth – Mental Health Counseling

401(k) with company matching

Paid Vacation

Paid Sick Leave

Paid Holidays

Bereavement leave

Pre-Tax Flexible Spending Accounts

Basic Term Life Insurance and AD&D

Travel Reimbursement (if applicable)

Gym Reimbursement up to $50/month

& More

Texas Original Compassionate Cultivation is proud to be an Equal Opportunity Employer.

About the Company

Texas Original

Grows and sells medical cannabis in Texas

Texas Original Compassionate Cultivation operates as a licensed medical cannabis dispensary in Texas, growing, producing, and distributing medical cannabis products including CBD and THC formulations. It collaborates with physicians to tailor treatments and provides education resources to help patients navigate medical cannabis use. It sells products through its dispensary and online platforms to patients with conditions like chronic pain, epilepsy, and ALS. Its goal is to help patients achieve relief through medically guided cannabis therapies while maintaining a leading, patient-facing position in the Texas medical cannabis market.

Company size: 51-200
Company stage: Series B
Total funding: $23M
Headquarters: Manchaca, TX
Founded: 2018

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