Trade Marketing & Digital Manager - GMS
€49k - €52k/yr
Mid, Senior
Master's
Levallois-Perret, France
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A Bac+4/5 education in Marketing, Trade Marketing, or Communication is required.
- Native French and fluent English are required for daily French work and regular international exchanges.
- Four to seven years of experience, ideally in Trade Marketing, Retail Marketing, or Activation, in a GMS, CHD, restaurant, food retail, or point-of-sale network environment.
- Field orientation, including willingness to visit stores and understand what works in practice.
- Ability to turn creative ideas into practical, deployable activations.
- Ability to assess activations by both commercial impact and visual quality.
- Ability to coordinate product managers, sales teams, operations, and creative teams.
- Attention to execution details and brand consistency.
- Management experience is required.
Responsibilities
- Develop visible, effective, and easily deployable commercial activations at points of sale, translating marketing concepts and network needs into tools for kiosks.
- Ensure consistent brand expression across the point-of-sale network and digital channels, with a focus on return on investment.
- Create activation concepts and creative briefs for promotional periods, launches, and other commercial highlights.
- Manage graphic creation, organize production, coordinate deployment, communicate tools to field teams, and monitor execution quality.
- Adapt activation materials to kiosk and store constraints, measure results using return on investment, sales, field feedback, and execution quality, and improve activations accordingly.
- Develop and maintain a Trade Marketing toolkit for local teams, covering scenarios such as kiosk openings, traffic declines, basket growth, new product launches, store events, anniversaries, local promotions, regional events, and partnerships.
- Provide ready-to-use materials in each local toolkit, including point-of-sale advertising, posters, digital assets, promotional mechanics, implementation recommendations, and execution guides.
- Review, create or adjust, and deploy specific field-requested operations outside the standard Trade Marketing toolkit; calculate their return on investment and redirect requests when appropriate.
- Define and manage production of digital content that increases visibility, appeal, and engagement around the brands and products.
- Build an editorial calendar aligned with commercial moments and product launches, incorporating current trends.
- Develop content for social networks including LinkedIn, Instagram, and Facebook, and establish new content formats and an editorial line.
- Build and expand a reusable content library for different teams.
- Act as the central coordinator for creative and digital requests from internal departments; turn requests into clear briefs, prioritize work, allocate workload, review work before presentation, ensure deadlines and brand consistency, and improve tools and working methods.
- Ensure the visual quality of customer- and consumer-facing materials and organize product photo and video shoots.
About the company
Hana Group provides ready-to-eat Pan-Asian meals in stores through shop-in-shop kiosks. Its offerings include fresh sushi, wok dishes, and poké bowls prepared by live show-cooking chefs inside retail spaces. The company sets itself apart with a multi-brand portfolio (Sushi Gourmet, Mai Sushi, Genji, Poké Lé Lé) and a retailer-focused, in-store kiosk model supported by central kitchens and strategic partnerships. Its goal is to make restaurant-quality, fresh Pan-Asian meals easily available in grocery and wholesale settings worldwide, growing through organic expansion and acquisitions.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Levallois-Perret, France
Founded
2012
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Simplify's Take
What believers are saying
- EU approved the One Rock deal on June 15, 2026, removing antitrust uncertainty.
- The platform's 5,800 points of sale gives immediate cross-border expansion leverage.
- Luke Jensen's chairmanship supports disciplined execution during the 2026 integration period.
What critics are saying
- One Rock closed the Hana-Eat Happy combination on July 27, 2026, forcing integration risk.
- Retailers can replace Hana kiosks with private-label sushi, crushing margins quickly.
- Any food-safety incident in one supermarket chain could trigger catastrophic contract losses.
What makes Hana Group unique
- 2026 combination with Eat Happy created 5,800 points of sale across 14 countries.
- Hana Group pairs supermarket kiosks with live show-cooking, a hard-to-copy retail experience.
- Its branded network spans Sushi Gourmet, Genji, Mai Sushi, and Poké Lé Lé.
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Benefits
- Commuter Benefits
- Profit Sharing
- Performance Bonus