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NoGood

Data-driven growth marketing for brands

Growth Marketing Manager - Paid Social

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Have a minimum of 3 years of experience managing advertising spend across Meta platforms.
  • Have managed at least seven figures in advertising spend over the course of a career, with the posting specifying a $1 million-$10 million minimum.
  • Have experience coordinating with product teams to set up events on advertising platforms and verify that events are configured and firing correctly.
  • Have experience collaborating with creative teams to produce static image and video advertising assets that drive lower-funnel results while following brand guidelines.
  • Have experience using reporting structures to communicate advertising performance across platforms and report on ongoing experiments.
  • Be highly analytical and focused on achieving client key performance indicators.
  • Demonstrate thought leadership in social media.

Responsibilities

  • Develop strategy and manage paid social accounts for multiple clients across industries, potentially including business-to-business, direct-to-consumer, and healthcare.
  • Use technical advertising-platform controls, including match types, query-to-keyword mapping, bid strategy selection, campaign and ad group segmentation, and audience layering such as in-market and customer-match audiences.
  • Develop a deep understanding of clients' products and competitors to launch paid social campaigns that drive period-over-period or year-over-year improvements.
  • Coordinate with creative teams to ensure advertising assets, including static imagery and video, and ad copy align with client brand guidelines.
  • Present weekly campaign performance reports, highlight what worked, and propose new experiments.
  • Advise clients on improving bottom-of-funnel performance and key performance indicators such as cost per lead, cost per sales-qualified lead, return on ad spend, and cost per acquisition.
  • Maintain client communications and demonstrate project management skills.
  • Provide strategic insight on emerging trends and industry developments affecting social media.

Desired Qualifications

  • Experience managing advertising spend for a business-to-business software-as-a-service product or direct-to-consumer brand.
  • Experience managing advertising spend across paid social channels such as LinkedIn, TikTok, or Reddit.
  • Experience with Google Tag Manager and HubSpot.
  • Experience with the intersection of paid, owned, and earned media in social campaign orchestration.

About the Company

NoGood

Data-driven growth marketing for brands

NoGood assembles customized marketing teams to drive rapid growth for iconic brands and fast-growing VC-backed startups. It combines experts across growth, creative, engineering, and data science, who are recruited one by one to fit each client’s needs. The company works by building integrated, cross-disciplinary squads that plan and execute marketing strategies using data-driven methods. This approach differs from traditional agencies by delivering a flexible, tailored team rather than a fixed set of services, with the goal of unlocking rapid growth for its clients.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2017

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