Full-Time

Senior Product Manager

Bidding & Decisioning

Posted on 8/9/2024

Wayfair

Wayfair

10,001+ employees

E-commerce platform for home goods sales

Consumer Software
Consumer Goods

Mid, Senior

Company Historically Provides H1B Sponsorship

Toronto, ON, Canada

Hybrid role requiring in-office work on Tuesdays, Wednesdays, and Thursdays.

Category
Product Management
Product Strategy
Product Marketing
Product
Required Skills
Data Science
Product Management
SQL
Requirements
  • 4+ years experience in B2B software/SaaS product management or highly related Martech or Data Science roles
  • Bachelor’s Degree in Computer Science, Computer Engineering, or equivalent of education and experience
  • Understanding of common digital marketing tech/platforms and publishers, and/or a strong interest in digital marketing tech; previous experience with major digital marketing publishers (Google, Meta, Pinterest, DSPs, etc.) a plus
  • Previous experience with digital marketing decisioning (e.g. spend management, content optimization, segmentation, etc.) and/or ML decisioning systems
  • Able to structure problems, develop clear problem statements and hypothesis, and prioritize work using business understanding and data
  • Familiarity with analytical tools (e.g. SQL, Excel) and comfort with large complex data sets
  • Experience working closely with engineering and/or DS teams, prioritizing backlogs and providing domain context to make the team more effective
  • Strong stakeholder management and communication skills; consistently keep teams updated on platform strategy and progress
  • Effective written communication with a talent for simplifying complexity to drive alignment via product requirement docs, briefs, user stories, etc.
Responsibilities
  • Own product strategy and roadmap for Wayfair’s Martech Bidding & Decisioning systems
  • Partner with marketing, engineering, and data science to develop decisioning solutions that improve marketing ROI and enhance customer experiences to drive growth
  • Develop a deep understanding of the business and digital marketing space (general tech, vendor capabilities, etc.); utilize this to identify opportunities and translate into clear requirements for data science and engineering
  • Keep up-to-date on the latest AI & ML trends; work closely with Data Science to test, integrate, and scale the use of cutting edge ML approaches
  • Work with engineering and data science to ensure we are building scalable and extensible tech solutions supporting best in breed ML capabilities
  • Partner closely with fellow PMs to integrate decisioning with the broader Martech stack; work with PMs across the business (e.g. Storefront) to expand the use of decisioning where applicable and maximize impact
  • Establish strong relationships with vendor and publisher partners (e.g. Search Engines, Social Networks, etc.); stay ahead of their feature releases and roadmaps, incorporating this into Wayfair’s B&D product strategy
  • Regularly perform market discovery; surface and apply new tech and/or ML approaches to Wayfair’s decisioning strategy
  • Communicate regularly with leadership across both tech and marketing; translate technical and domain specific language into comms for a road audience

Wayfair specializes in selling home goods through its online platform, wayfair.com. It offers a wide variety of products, including furniture, lighting, cookware, and appliances, catering to different styles and budgets. The company connects consumers with over 5,000 brands, allowing it to provide a large selection of items without needing to manage extensive inventory. Wayfair earns revenue from product sales and advertising fees from suppliers promoting their products on the site. Its extensive range includes smart kitchen appliances and curated collections, making it easier for customers to find what they need for home improvement projects. Wayfair's goal is to be a one-stop shop for all home-related needs, enhancing the shopping experience with diverse offerings.

Company Stage

IPO

Total Funding

$341.4M

Headquarters

Boston, Massachusetts

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

6%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Wayfair's use of AI has improved conversion rates by 2%.
  • The company is expanding into physical retail, opening luxury stores under the Perigold brand.
  • Wayfair Professional's 2025 Design Trends cater to both residential and commercial spaces.

What critics are saying

  • Wayfair's exit from Germany may harm its brand perception in Europe.
  • The departure of COO Thomas Netzer could lead to leadership instability.
  • Opening brick-and-mortar stores may strain financial resources and shift focus from online sales.

What makes Wayfair unique

  • Wayfair offers a vast selection of home goods, making it a one-stop shop.
  • The company uses AI to enhance product catalogs, improving customer experience.
  • Wayfair's marketplace model connects consumers with over 5,000 brands, reducing inventory needs.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Paid Holidays

Paid Vacation

Full Health Benefits

Life Insurance

Disability Insurance

Mental Health Support

Family Planning Benefits

Parental Leave

401(k) Company Match

Employee Discount

INACTIVE