Instructional Designer
Posted on 3/27/2023
Muck Rack

201-500 employees

Public Relations Management (PRM) platform
Canada • Remote • United States
Experience Level
Desired Skills
Adobe Illustrator
Art, Graphics & Animation
  • At least 2 years of experience in training development, customer education, or instructional design at B2B SaaS companies
  • 2+ years experience using course authoring and video/audio design tools (Articulate 360, Adobe Illustrator, and Camtasia preferred)
  • Experience with incorporating multiple media elements into learning programs, including audio, video, animation, simulation, and self-developed graphics
  • Knowledge of adult learning principles and needs analysis techniques
  • Customer-obsessed and excited to grow education programs that drive platform adoption and engagement
  • Data-driven with a passion to uncover how our customers learn and retain information most effectively
  • Great communicator with strong collaboration and project management skills-you're able to understand and explain technical features in terms of the value they provide to customers
  • Client-facing experience, with effective and engaging presentation skills
  • Deep empathy for the challenges and motivators for those working in public relations and communications
  • Appetite to learn the latest technologies and techniques required to build best-in-class digital education solutions
  • Direct experience working with major LMS systems (Skilljar a plus)
  • Proven track record of creating systems that measurably increase product adoption and customer outcomes for thousands of platform users
  • Support a rapidly growing customer base while balancing an at-scale mentality with a customer-centric approach
  • Create L&D assets (e.g. courses, videos, webinars, product simulations, etc.) to support awareness and adoption of Muck Rack
  • Partner internally to research and develop 1:1 and many customer engagement strategies
  • Create content and other digital assets that provide a continuous learning path for customers
  • Track and oversee the metrics and reporting needed to measure success and impact of training, tools, and processes
  • Build relationships and collaborate cross-functionally with key stakeholders including customer success, account management, product, marketing, and customer support
  • Develop guidelines and advocate for best practices to educate and enable our customers' success
  • Field internal and external inquiries and content requests for Customer Education
  • As needed, design and produce enablement materials for revenue teams
  • Completion rates/Success of material
  • Increased active user count
  • Product adoption metrics
Desired Qualifications
  • Transparent Compensation. We offer competitive geo-neutral pay in the U.S. and review compensation at least once annually to ensure internal equity and alignment with the external market. Depending on the role, we offer either a standardized program or attainable commission structure and an opportunity to earn equity in the company. All employees are eligible for our 401(k) plan