We’re growing quickly, and we’re looking for an experienced Instructional Designer to join our team and make an impact. At Muck Rack, one of our core values is customer devotion: that’s why we are growing the Instructional Design team to focus on expanding the educational resources available to our customers.

As an Instructional Designer, you will collaborate on the creation and execution of education materials and work closely with internal team members to get them and our customers the information they need. Supporting a customer base of thousands of PR professionals, you’ll identify segments that need support and work with the team to enable product adoption by offering relevant and engaging learning experiences. We are looking for someone that is excited about developing and maintaining education programs and content that will inspire learning throughout the customer journey.

What you’ll do:

• Support a rapidly growing customer base while balancing an at-scale mentality with a customer-centric approach
• Create L&D assets (e.g. courses, videos, webinars, product simulations, etc.) to support awareness and adoption of Muck Rack
• Partner internally to research and develop 1:1 and many customer engagement strategies
• Create content and other digital assets that provide a continuous learning path for customers
• Track and oversee the metrics and reporting needed to measure success and impact of training, tools, and processes
• Build relationships and collaborate cross-functionally with key stakeholders including customer success, account management, product, marketing, and customer support
• Develop guidelines and advocate for best practices to educate and enable our customers’ success
• Field internal and external inquiries and content requests for Customer Education
• As needed, design and produce enablement materials for revenue teams

How success will be measured in this role:

• Completion rates/Success of material
• Increased active user count
• Product adoption metrics

If the details below describe you, you could be a great fit for this role:

• At least 2 years of experience in training development, customer education, or instructional design at B2B SaaS companies
• 2+ years experience using course authoring and video/audio design tools (Articulate 360, Adobe Illustrator, and Camtasia preferred)
• Experience with incorporating multiple media elements into learning programs, including audio, video, animation, simulation, and self-developed graphics
• Knowledge of adult learning principles and needs analysis techniques
• Customer-obsessed and excited to grow education programs that drive platform adoption and engagement
• Data-driven with a passion to uncover how our customers learn and retain information most effectively
• Great communicator with strong collaboration and project management skills—you’re able to understand and explain technical features in terms of the value they provide to customers
• Client-facing experience, with effective and engaging presentation skills
• Deep empathy for the challenges and motivators for those working in public relations and communications 
• Appetite to learn the latest technologies and techniques required to build best-in-class digital education solutions
• Direct experience working with major LMS systems (Skilljar a plus)
• Proven track record of creating systems that measurably increase product adoption and customer outcomes for thousands of platform users

Interview Overview 

Below you’ll find an outline of the interview plan for our Instructional Designer role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• Please share relevant digital content or training examples of your work that correspond with the requirements of this role with your applications.
• 30 min interview with a member of our Talent Team
• 45 min Zoom interview with the hiring manager
• 30 minute walkthrough of previous work
• Final interview with several team members 

Salary 

The starting salary for this role is between $79,000 and $95,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.