Valsoft

Valsoft

Acquires, grows vertical market software companies

Product Marketing Manager - Aviation Software

Full-Time
No salary listed
Senior
Remote in UK
Remote

Fully remote within the UK.

About the job

Requirements
  • At least 5 years of experience in business-to-business software-as-a-service product marketing or sales enablement.
  • A demonstrable track record of marketing technically complex or specialist software to expert buyers.
  • A strong understanding of go-to-market planning and sales enablement.
  • The ability to run competitive intelligence and win/loss analysis and convert it into positioning that sales teams use.
  • Comfort operating in a technically deep domain with long, multi-stakeholder sales cycles.
  • A track record of influencing product roadmaps and sales strategy, rather than only producing collateral.
Responsibilities
  • Own the end-to-end go-to-market strategy for product launches and enhancements, from positioning through sales readiness and adoption tracking.
  • Define product positioning, messaging, and competitive differentiation against named category competitors.
  • Build sales enablement materials including battlecards, objection-handling guides, discovery frameworks, return-on-investment and value narratives, and technical-to-commercial translations for executive buyers.
  • Partner with Product and Sales teams to align feedback, market trends, and the product roadmap.
  • Run structured competitive and market analysis and turn it into positioning and enablement decisions.
  • Collaborate with Growth Marketing to align campaigns with product objectives.
  • Support the commercial narrative behind webinars, case studies, and product content; Growth Marketing owns execution and demand generation.
  • Measure launch success through adoption, leads, and market feedback.
Desired Qualifications
  • Experience or knowledge of the aviation industry or other technical and regulated sectors.
  • Background in a regulated industry, engineering, or infrastructure software.

About the company

Valsoft is a company that buys software businesses that serve specific, essential industries (like automotive and broadcasting) and helps them grow over the long term. It focuses on vertical market software—programs that are built for a particular industry—and keeps the acquired companies independent while giving them extra resources, best practices, and access to a global network. The core idea is to improve how these software businesses operate and expand their reach, rather than building new products from scratch. The main way Valsoft works is to purchase a niche software company, streamline its operations, and partner with the existing management team to drive steady growth. This approach sets Valsoft apart from others by emphasizing patient, long-term ownership and collaboration within a diverse portfolio of niche software. The goal is to create durable, profitable companies that continue to serve their essential customers efficiently and expand into new markets.

Company Size

501-1,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$420M

Headquarters

Montreal, Canada

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • September 2026 bought Square 9, adding AI document automation to 1,000 customers.
  • September 2026 bought Medicalistics, reaching 430,000 patients across U.S. correctional systems.
  • Mirus and UnionTrack expand depth in restaurant analytics and labor-association software.

What critics are saying

  • Delaware contract litigation against Demand Bridge opened January 14, 2026.
  • Indeed reviews in April 2026 describe layoffs pressure, low pay, and high turnover.
  • Roll-up sprawl across niches strains integration; one abusive seller experience kills founder deal flow.

What makes Valsoft unique

  • Valsoft's buy-hold-forever model keeps founders, brands, and teams operating autonomously.
  • TAG, Edelweiss, and Manos provide shared M&A, AI, and operations infrastructure.
  • September 2026 acquisitions target mission-critical niches: unions, correctional care, documents, and restaurants.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Holidays

Flexible Work Hours

Remote Work Options

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Gym Membership

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Phone/Internet Stipend

Home Office Stipend

Family Planning Benefits

Fertility Treatment Support

Parental Leave

Adoption Assistance

Childcare Support

Relocation Assistance

Employee Referral Bonus

Performance Bonus

Profit Sharing

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Training Programs

Meal Benefits

Employee Discounts

Commuter Benefits

Legal Services

Freelance/Contractor Perks

Growth & Insights and Company News

Headcount

6 month growth

↑ 17%

1 year growth

↑ 31%

2 year growth

↑ 5%
Valsoft Corporation
Sep 20th, 2026
Valsoft Corporation Acquires PenguinData, Expanding Its Workforce Management Software Portfolio for Infrastructure Contractors

Valsoft acquires PenguinData, a workforce management software platform serving infrastructure contractors across North America.

Valsoft Corporation
Sep 20th, 2026
Valsoft’s TAG Software Group Strengthens its Association Management Portfolio with the Acquisition of UnionTrack

TAG Software Group acquires UnionTrack, a member engagement platform serving 450+ labor affiliates across North America.

Citybiz
Sep 16th, 2026
Valsoft’s Edelweiss Software Group Acquires Restaurant Analytics Provider Mirus

Valsoft Corporation’s Edelweiss Software Group has acquired Mirus Information Technology Services, a Houston-based restaurant analytics and data management software company,... Read More

Newswire
Sep 10th, 2026
Valsoft's Edelweiss Software Group enters U.S. Correctional and public health technology with the acquisition of Medicalistics.

Valsoft's Edelweiss Software Group enters U.S. Correctional and public health technology with the acquisition of Medicalistics. Edelweiss Software Group, a Valsoft company, acquires Medicalistics, a correctional and public health platform serving more than 430,000 patients in the U.S. MONTREAL, September 10, 2026 (Newswire.com) - Valsoft Corporation Inc. ("Valsoft"), a Montreal-based company specializing in the acquisition and development of vertical market software businesses, today announced the acquisition of Medicalistics, LLC ("Medicalistics"), a Dallas-based provider of software for correctional facilities, jails, and public health agencies across the United States. The acquisition was completed through Edelweiss Software Group, a wholly owned subsidiary of Valsoft. Founded in 2010 and headquartered in Dallas, Texas, Medicalistics delivers a purpose-built platform spanning electronic medication administration (eZmar), patient request and sick call workflows (eZportl), EHR, and analytics, enabling agencies to deliver safe, compliant, and well-documented care. The company supports medical, behavioral health, dental, and public health programs on a single platform, with deployments ranging from county jails to statewide correctional systems. Its services reach more than 430,000 patients across the United States. This acquisition marks Edelweiss Software Group's entry into U.S. correctional and public health technology, a partnership built on a shared commitment to better technology for better care. Medicalistics' flagship eZmar eMAR solution supports medication administration, EHR, patient request workflows, and analytics for correctional and public health agencies nationwide, from county jails to statewide systems. "Correctional and public health agencies need software they can count on every single day, and that's exactly what Medicalistics has built. We're backing the team, building on what already works, and supporting the continued innovation behind Medicalistics' commitment to 'Better Technology for Better Care.' We see Medicalistics becoming a strong pillar of the Edelweiss portfolio for years to come," said Anthony Caruso, Managing Partner at Edelweiss Software Group. "Joining Edelweiss Software Group marks an exciting next chapter for Medicalistics. From day one, our mission has been better technology for better care, and the correctional and public health agencies we serve count on us every single day. That commitment remains at the heart of who we are. This partnership gives Medicalistics a long-term home with a team that understands our market, respects what we have built, and provides additional resources to support our continued growth and innovation. I'm confident this is the right fit for our team, our customers, and the patients they care for," said Chris Russell, CEO at Medicalistics. Medicalistics will continue to operate under its existing brand, maintaining its focus on serving correctional and public health organizations while benefiting from the resources and long-term support of Edelweiss Software Group. Valsoft was represented internally by David Felicissimo (General Counsel), Shinjay Choi (Senior Legal Counsel), and Elisa Marcon (Senior Corporate Paralegal). Medicalistics was represented by John Gilliford and David Dodd (Legal Counsel). About Medicalistics Medicalistics is a healthcare technology provider serving correctional facilities, jails, and public health agencies across the United States. Founded in 2010 and headquartered in Dallas, Texas, Medicalistics delivers integrated healthcare technology solutions that combine electronic health records, medication management through eZmar(R), digital patient request and grievance workflows through eZportl(R), and HealthWorks Analytics. Its solutions help organizations streamline clinical workflows, improve accountability, support compliance, and deliver better patient care. Medicalistics supports medical, behavioral health, dental, and public health programs, with deployments ranging from county jails to statewide correctional systems. About Edelweiss Software Group Edelweiss Software Group acquires and develops vertical market software companies that deliver mission-critical solutions in their respective niches. As one of Valsoft's decentralized operating entities, Edelweiss invests in established businesses and fosters an entrepreneurial environment that positions each company as a leader in its industry, while providing the long-term support and operational expertise to sustain that growth. About Valsoft Valsoft acquires and develops vertical market software businesses that provide mission-critical solutions in their respective niches. Valsoft's strategy is to invest for the long term, enabling businesses to benefit from global expertise, shared best practices, and a decentralized structure that allows them to retain their entrepreneurial spirit while achieving sustainable growth. Media Contact

Newswire
Sep 8th, 2026
Valsoft's TAG Software Group acquires Square 9, a provider of ai-powered intelligent document processing solutions.

Valsoft's TAG Software Group acquires Square 9, a provider of ai-powered intelligent document processing solutions. TAG Software Group, a Valsoft company, acquires Square 9, an AI-powered intelligent document processing platform serving organizations across the U.S. MONTREAL, September 8, 2026 (Newswire.com) - Valsoft Corporation Inc. ("Valsoft"), a Canadian company specializing in the acquisition and long-term development of vertical market software businesses, today announced the acquisition of Square 9 Softworks, Inc. ("Square 9"), a New Haven, Connecticut-based provider of intelligent document processing solutions. The acquisition was completed through TAG Software Group, a wholly owned subsidiary of Valsoft. Founded in 2005 and headquartered in New Haven, Square 9 offers a unified platform that lets organizations capture, organize, retrieve, and automate the movement of information throughout their operations. Its customer base spans more than 1,000 organizations across sectors as varied as healthcare, government, manufacturing, agriculture, and transportation. The platform combines enterprise content management, AI-powered data capture, digital forms, and business process automation into a single system, reducing manual work and making information easier to find and act on. With this acquisition, TAG Software Group deepens its expertise in document automation and content management. "Square 9 has spent over two decades helping organizations move away from paper-based work and manual processes, and its platform has become the backbone for how teams capture, manage, and act on their documents. The addition of Square 9 strengthens our expertise in workflow automation and content management, and it aligns strongly with Valsoft's philosophy of acquiring and supporting mission-critical software businesses for the long term. We look forward to supporting the Square 9 team as it continues to grow and serve its customers," said Costa Tagalakis, Managing Partner at TAG Software Group. As part of the transaction, Stephen Young will continue in his role as Chief Executive Officer and lead Square 9 going forward. "We are excited to partner with TAG Software Group and the Valsoft team for the next stage of Square 9's journey. Over the last 20 years, we've achieved great success, but to reach our full potential, we believed we needed the guidance, expertise, and resources of an organization with a proven track record of helping its portfolio companies navigate exponential growth. A critical element of this decision was finding a partner who valued the legacy we had created and would continue to build upon it. We saw Valsoft and its long-term vision for success as the perfect fit, not only for the Square 9 team but for our customers and channel partners as well," said Stephen Young, Chief Executive Officer at Square 9. Square 9 will continue to operate autonomously, with its leadership team and employees remaining in place. As part of the Valsoft ecosystem, the company will join TAG Software Group, one of Valsoft's decentralized operating entities, benefiting from shared expertise, operational support, and long-term investment, while preserving its entrepreneurial culture and strong customer focus. Valsoft was represented internally by David Felicissimo (General Counsel), Louis-Philippe Lacasse (Senior Legal Counsel), and Elisa Marcon (Senior Corporate Paralegal). Square 9 was represented by Wiggin and Dana. Kaizen Equity Partners served as Square 9's M&A advisor. About Square 9 Founded in 2005, Square 9 Softworks, Inc. is a New Haven, Connecticut-based provider of AI-powered intelligent document processing and content management software. Its platform captures unstructured content, transforms it into clean, searchable data, and securely shares it across an organization. Square 9 automates document-driven work in areas including accounts payable, order processing, onboarding, and contract management, serving organizations across healthcare, government, manufacturing, agriculture, and transportation, and delivering its solutions through a network of channel partners. About TAG Software Group TAG Software Group acquires, enhances, and grows mission-critical software companies. As part of Valsoft Corporation, TAG provides a permanent home for vertical market software businesses, offering long-term partnerships that protect founders' legacies, employees, and customers. Through its decentralized model and in-house expertise across M&A, technology, AI, marketing, and operations, TAG supports companies in unlocking new growth, entering new markets, and serving customers more effectively at scale. About Valsoft Valsoft acquires and develops vertical market software businesses that provide mission-critical solutions in their respective niches. Valsoft's strategy is to invest for the long term, enabling businesses to benefit from global expertise, shared best practices, and a decentralized structure that allows them to retain their entrepreneurial spirit while achieving sustainable growth. Media Contact