B

BJAK

Online auto insurance marketplace with services

Brand and Content Manager

Brand & Creative MarketingUpdated on Nov 13
Full-timeHong KongNo salary listedRemote

About the Job

Requirements

  • At least 5 years of experience in brand, content marketing, or communications, preferably in consumer technology.
  • Proven experience developing brand positioning, messaging, and content strategies.
  • Exceptional writing and editing skills, supported by a strong portfolio of published work.
  • Ability to simplify technical concepts into engaging consumer-facing content.
  • Strong editorial judgment, creativity, and hands-on execution skills.
  • Genuine interest in AI, consumer applications, and emerging technology.

Responsibilities

  • Lead content creation end-to-end, from planning and writing to editing and publication.
  • Own brand positioning, target audience strategy, key messaging, and tone of voice.
  • Develop content for websites, social media, product launches, campaigns, and executive communications.
  • Translate complex AI concepts into clear, compelling messages for everyday consumers.
  • Work closely with PR on media narratives, announcements, and external communications.
  • Maintain brand consistency across channels and optimize content based on performance.

Desired Qualifications

  • Experience building or launching consumer technology brands.
  • Experience at an AI company or high-growth startup.
  • Experience developing content for global audiences.

About the Company

BJAK

Online auto insurance marketplace with services

Bjak.my runs Malaysia's leading online auto insurance marketplace and digital services platform, letting users compare and buy car and motor insurance from multiple insurers and renew road tax instantly. The product works by collecting user details, showing quotes, enabling purchase, and offering added services like nationwide towing and emergency roadside assistance, all through a single platform; revenue comes from commissions on sales and extra services. It differentiates itself with a wide insurer network and a multi-service approach (insurance, road tax renewal, towing, roadside help) backed by MSC Status. Its goal is to make auto-related financial and support services simpler, cheaper, and more accessible for users across Malaysia and the Southeast Asia region, while continuing to save customers money.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Petaling Jaya, Malaysia
Founded
2018

Recently Posted Jobs

Explore more opportunities at BJAK

See more jobs