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IvyPanda

Online tutoring and academic resources platform

Google Ads - PPC Specialist

Full-Time
No salary listed
Mid
Syracuse, NY, USA
Remote
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • Experience with optimization, management, and creation of pay-per-click campaigns.
  • Ability to interpret and effectively work with Google Analytics and other web analytics data.
  • Understanding of HTML and search engine optimization.
  • Experience with search engine ranking tools and keyword research.
Responsibilities
  • Manage, organize, and optimize pay-per-click campaigns.
  • Launch new pay-per-click campaigns.
  • Learn new pay-per-click practices, trends, and techniques to boost performance and increase campaign productivity.
  • Regularly create Google AdWords and Analytics reports.

About the company

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IvyPanda

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Website

IvyPanda connects students with academic experts and provides self-study resources and online tools to improve learning outcomes. Its main offerings include a paraphrasing tool, AI checker, plagiarism checker, tutoring or Q&A with experienced tutors, access to a free essays database, and discount codes. The product works through a messenger-based interface—no separate apps or forms—where students can ask questions, get guidance, and use the available tools and resources directly. IvyPanda differentiates itself by prioritizing simplicity and convenience, delivering a broad set of study aids in one place via a familiar messaging experience, and backing its service with positive independent reviews. Its goal is to help students worldwide succeed academically by making expert help and study resources easy to access and use.

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

Sacramento, California

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • IvyPanda added eight tools in May 2026, showing active product expansion.
  • The July 2025 Case Study Solver broadens IvyPanda beyond essays into business analysis.
  • Its September 2026 scholarship campaign keeps social reach and student engagement high.

What critics are saying

  • OpenAI, Grammarly, and detector rivals commoditize IvyPanda's core writing-tools traffic by 2027.
  • Universities tightening AI-detection policies punish unreliable checker products and damage IvyPanda trust.
  • If search rankings slip, IvyPanda loses free student acquisition and the business starves.

What makes IvyPanda unique

  • IvyPanda offers 148,000-plus paper samples and materials, built over years.
  • Its 2026 toolset spans essays, citations, detectors, and subject-specific AI analyzers.
  • The brand targets students with free, high-volume study helpers and scholarships.

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