About Ploy

Ploy is the marketing platform that turns a company’s website into its growth engine.

We help everyone from early-stage founders to growth agencies (Tonik, TNT Growth) and growth-stage marketing teams (Clay, Hex) run their digital marketing channels, managing everything from SEO/AEO, paid acquisition, conversion rate optimization, and ABM, with the flexibility to build custom marketing workflows around their own data, tools, and goals.

We’re building toward a future where Ploy can give marketing teams of any scale the leverage of a world-class marketer that’s proactive and always on. We’re backed by First Round Capital and Y Combinator, among other great investors and operators.

We work in person, with teams in San Francisco and New York. Two principles guide how we work: build momentum and build trust. We keep things simple and ship quickly, while taking seriously the responsibility of running a customer’s website and marketing.

About the role

Our founding Growth Marketer will use Ploy to grow Ploy. You’ll become a true power user: building creative marketing workflows, connecting tools and data, and pushing the product to its limits. You’ll bring a practitioner’s perspective to our engineering, product, and design teams, helping shape new features and improve the workflows (Ploybooks) our customers rely on.

You’ll own the digital marketing channels that build awareness and bring in new customers. You’ll work closely with our founder and go-to-market team to run campaigns, improve acquisition, and grow both self-serve signups and qualified sales pipeline.

In this role, you will

Own acquisition across paid search, paid social, and SEO/AEO. Set channel goals, manage budgets, and grow qualified traffic, signups, and demo requests.
Run conversion experiments across ad creative, audiences, offers, and landing pages. Drive your workflow in Ploy: develop a clear hypothesis, launch the test, and use the results to improve campaign performance.
Build targeted email campaigns that help new users get started, convert free users to paying customers, and re-engage users who have gone quiet.
Track channel performance through to activation, paid conversion, and sales pipeline. Use acquisition costs and customer quality to decide where to increase investment, make changes, or stop spending.
Partner with engineering, product, and design on new capabilities. Test them in live campaigns and share specific feedback on what works and what needs refinement.

Backgrounds we’re looking for

3+ years of relevant experience in growth marketing, performance marketing, or demand generation, ideally at a startup.
A track record of measurable growth: increasing qualified signups or marketing-sourced pipeline, improving conversion rates, or lowering customer acquisition costs.
Deep experience in at least one digital acquisition channel, with hands-on ownership of campaigns, budgets, targeting, and optimization.
Hands-on experience building marketing automations and AI workflows. You can connect tools and data, orchestrate agents, and evaluate and improve the results.
Strong analytical skills. You can set up tracking, analyze funnels, and design experiments that produce useful answers.
Sharp judgment on messaging and creative. You can write effective ads, emails, and landing pages, and give designers specific, useful feedback.

Location

San Francisco, CA (our office is in the Financial District). We work in-office a minimum of three days a week.

About the company

Ploy is an AI-native marketing platform that combines three engines to automate and optimize marketing across websites, growth, and ads. Ploy Web builds AI-powered websites, optimizes for search and user experience, and runs A/B tests. Ploy Grow identifies visitors, performs automated outreach, and scores leads to help convert them. Ploy Ads generates ad creatives and provides full-funnel attribution to track impact from impression to conversion. The platform continuously monitors competitor sites, runs experiments, and automatically deploys content, all from a single system. What sets Ploy apart is its integrated trio of tools built around AI, its founder’s background from Webflow, and its access through YC (P26) in a waitlist/pre-launch phase. The goal is to give marketers a unified, automated way to build, attract, and convert customers at scale without heavy manual intervention.

Company Size

11-50

Company Stage

Seed

Total Funding

$27.1M

Headquarters

San Francisco, California

Founded

2026

Get referred to Ploy

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Simplify's Take

What believers are saying

Ploy launched June 17, 2026 with $27 million from First Round and Y Combinator.
Early customers Hex, Clay, Tonik, and TNT Growth validate enterprise and agency demand.
Ploy opened hiring in San Francisco and New York, signaling post-launch expansion.

What critics are saying

Webflow, HubSpot, Framer, 6sense, and Clearbit already attack each Ploy module.
Ploy’s free tier and young product make retention and monetization fragile in 2026.
If Webflow or HubSpot bundles Ploy’s features, Ploy becomes a feature, not a company.

What makes Ploy unique

Bryant Chou brings Webflow’s growth playbook and 12 years of website infrastructure experience.
Ploy unifies website building, visitor identification, and ad attribution inside one system.
YC says over 13% of P26 companies use Ploy for automated revenue.

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Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

Automated Sales Machine

Jun 22nd, 2026

Ex-Webflow CTO raises $27M for Ploy - The AI platform that runs your entire marketing stack.

Ex-Webflow CTO raises $27M for Ploy - The AI platform that runs your entire marketing stack. TL;DR: Ploy, an AI marketing platform founded by former Webflow CTO Bryant Chou, launched from stealth with $27 million in seed funding led by First Round Capital and Y Combinator. The Ploy AI marketing platform operates a company's entire website and marketing system autonomously - designing pages, writing copy, running campaigns, and syncing data back to the CRM without manual intervention. Table of Contents * Ploy raised $27M in seed funding led by First Round Capital and Y Combinator, officially launching from stealth on June 17, 2026. * Founded by Bryant Chou, co-founder and former CTO of Webflow, who spent 12 years building the platform now powering over 1% of the most active websites on the internet. * The platform runs three integrated modules continuously: Ploy Web (builds and optimizes pages), Ploy Grow (identifies prospects and executes outreach), and Ploy Ads (creates campaigns and tracks performance) - all syncing back to the CRM automatically. * Early customers include Hex, Clay, and agency TNT Growth, which uses Ploy to run sites across more than 50 clients. Over 13% of the current Y Combinator batch runs on Ploy. * Angel investors include Eoghan McCabe (Intercom co-founder), Sherwin Wu (OpenAI engineering leader), and Lenny Rachitsky. San Francisco-based Ploy officially exited stealth on June 17 with $27 million in seed funding. Bryant Chou, who co-founded Webflow and built its marketing and go-to-market teams during its fastest growth years, is now applying that playbook to an AI platform that runs a company's entire growth operation continuously in the background. According to Ploy's launch announcement via PR Newswire, the platform handles everything from landing page design to outbound campaign execution and CRM data sync without manual input. Three modules cover the full loop: Ploy Web builds and optimizes, Ploy Grow identifies high-intent prospects and executes outreach, Ploy Ads creates assets and tracks performance from impression to close. Customers like Hex are generating on-brand ABM pages at enterprise scale, while Clay powers full programmatic SEO builds across hundreds of pages - work that previously required dedicated engineering and design teams. "Over the last few years, growth teams have spent more time measuring than doing," said Chou. "Ploy closes the gap between having an idea and seeing it live." Why the Ploy AI marketing platform is a wake-up call for small business owners. According to Salesforce's State of Marketing Report, marketing teams now manage an average of 12 separate tools - and most spend more time on coordination overhead than on customer acquisition. Ploy eliminates that stack, giving lean teams the output of a full-scale growth operation. Chou put it directly at launch: "That cross-functional coordination is where good ideas go to die slowly." The platform is now generally available at ploy.ai. Start building your ai-powered growth engine today. Ploy's $27M launch signals that the era of fragmented marketing stacks is ending. AI platforms operating your website, CRM, and campaigns as a single unified system are here now. For small businesses ready to consolidate and automate, book a free Automated Sales Machine demo to see how AI-powered CRM automation can put your customer acquisition on autopilot.

PR Newswire

Jun 17th, 2026

Webflow co-founder's Ploy raises $27M to automate company websites with AI agents

Ploy, an AI growth platform founded by Webflow co-founder Bryant Chou, has launched with $27 million in seed funding led by First Round Capital and Y Combinator. The platform automates marketing operations by handling website design, copywriting, campaign management, performance optimisation and CRM integration. The San Francisco-based startup positions websites as the central hub connecting all growth channels. Its AI agents work continuously in the background to execute marketing tasks that traditionally required significant team resources. Early customers include Hex, which uses Ploy for enterprise account-based marketing at scale, and Clay, which generates hundreds of programmatic SEO pages. Agencies like Tonik and TNT Growth are deploying the platform across multiple clients, with TNT managing pages for over 50 clients. The platform is now generally available to all users.

Ploy

Founding Growth Marketer

About the job